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I'm a Digital Marketing Specialist with 3+ years of experience managing high-performance Google Ads campaigns across Search, Display, and Performance Max. I optimize ROAS, scale paid acquisition, and drive measurable growth for ecommerce and consumer brands. I specialize in GA4, GTM, keyword research, landing page optimization, CRO, and performance reporting. I thrive in data-driven environments, delivering dashboards and experiments while staying compliant with health and supplement advertising guidelines and collaborating with cross-functional teams.…I'm a Digital Marketing Specialist with 3+ years of experience managing high-performance Google Ads campaigns across Search, Display, and Performance Max. I optimize ROAS, scale paid acquisition, and drive measurable growth for ecommerce and consumer brands. I specialize in GA4, GTM, keyword research, landing page optimization, CRO, and performance reporting. I thrive in data-driven environments, delivering dashboards and experiments while staying compliant with health and supplement advertising guidelines and collaborating with cross-functional teams.

Rahman Bayani

Marketing Strategist, Marketing Analyst, Growth Marketer, +2

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I'm a Digital Marketing Specialist with 3+ years of experience managing high-performance Google Ads campaigns across Search, Display, and Performance Max. I optimize ROAS, scale paid acquisition, and drive measurable growth for ecommerce and consumer brands. I specialize in GA4, GTM, keyword research, landing page optimization, CRO, and performance reporting. I thrive in data-driven environments, delivering dashboards and experiments while staying compliant with health and supplement advertising guidelines and collaborating with cross-functional teams.…I'm a Digital Marketing Specialist with 3+ years of experience managing high-performance Google Ads campaigns across Search, Display, and Performance Max. I optimize ROAS, scale paid acquisition, and drive measurable growth for ecommerce and consumer brands. I specialize in GA4, GTM, keyword research, landing page optimization, CRO, and performance reporting. I thrive in data-driven environments, delivering dashboards and experiments while staying compliant with health and supplement advertising guidelines and collaborating with cross-functional teams.

Available to hire

I’m a Digital Marketing Specialist with 3+ years of experience managing high-performance Google Ads campaigns across Search, Display, and Performance Max. I optimize ROAS, scale paid acquisition, and drive measurable growth for ecommerce and consumer brands.

I specialize in GA4, GTM, keyword research, landing page optimization, CRO, and performance reporting. I thrive in data-driven environments, delivering dashboards and experiments while staying compliant with health and supplement advertising guidelines and collaborating with cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Web Analytics Specialist at Valtech

January 1, 2025 - January 1, 2025

Supported and optimized digital marketing initiatives for multiple eCommerce brands. Analyzed acquisition funnels, paid media performance, and onsite behavior. Built GA4 Explore reports and Looker Studio dashboards to monitor conversions and landing page engagement. Advised teams on CRO improvements to increase conversion rates and ROAS. Ensured tracking accuracy across Google Ads, Meta, and LinkedIn using GTM (client & server-side). Audited conversion tracking across paid search campaigns. Delivered GA4 training sessions for internal and external teams.

Web Analytics Integrator at Adviso

January 1, 2022 - January 1, 2022

Migrated multiple clients from Universal Analytics to GA4. Implemented tracking via GTM on websites built on different CMSs. Built and QA’d dataLayer solutions and API integrations to enable advanced analytics. Collaborated with development teams to align web tracking with business requirements.

Certificate Tester (Google Stadia Project) at Keywords Studios

January 1, 2021 - January 1, 2021

QA testing to ensure platform compliance and performance across web and mobile.

Software Developer Intern at Speech Mobility Inc.

January 1, 2019 - January 1, 2019

Deployed and configured Zabbix monitoring system in a LAMP environment. Developed and optimized Android application features using Java & Android Studio. Gained hands-on experience with web hosting, DNS, and backend integration.