Available to hire
I am Jenny Bäckström, a communications and design professional with over a decade of experience shaping visual identities, digital marketing, and multi-channel communication. I blend graphic design, web storytelling, and media production to help organizations present clear, engaging messages across screens, prints, and intranets. I have led visual identity programs, built and maintained websites and intranets, edited video, and produced promotional content for diverse teams and clients.
Beyond client work, I am a musician and songwriter with five albums and international touring experience, which keeps my creative instincts sharp and collaborative. I enjoy working across teams, translating complex ideas into accessible visuals, and delivering practical solutions in fast-paced environments in Sweden and beyond.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Swedish
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Owner / Freelancer at Onthedot Designs
December 31, 2011 - December 31, 2011Web design, graphic design, and digital marketing services for clients in England and Sweden.
Communications & Graphic Design Lead / Web Editor at Installatörsföretagen Service i Sverige AB (tidigare EIO)
June 1, 2011 - November 18, 2025Responsible for visual identity, graphic design (digital + print), web editing (SharePoint + Episerver), studio and live productions, ad production, intranet operations and development, film editing, and corporate gifts.
Visual Identity / Grafisk formgivare at Installatörsföretagen Service i Sverige AB (tidigare EIO)
June 1, 2011 - November 18, 2025Ansvarig för visuell identitet och grafisk formgivning (digitalt + tryck), webbredaktör (SharePoint + EPiServer), ansvarig för studio/sändningar, annonsproduktion, drift och utveckling av intranät, filmredigering och profilprodukter. Inom Svenskt Näringsliv-ramverket.
Web Designer / Grafisk formgivare at Onthedot Designs
January 1, 2011 - January 1, 2011Eget företag inom webbdesign, grafisk form och digital marknadsföring i Sverige och England.
Assistant Manager at Bar Babylon / Sugar Sugar Hotel, Cleethorpes, England
April 1, 2008 - November 18, 2025Oversaw guest services and staff; promoted in Apr 2008.
Supervisor at Bar Babylon / Sugar Sugar Hotel, Cleethorpes, England
April 1, 2008 - April 1, 2008Supervised front-of-house operations; promoted in Feb 2008.
Bartender, Barista, Waitress and Hotel Receptionist at Bar Babylon / Sugar Sugar Hotel, Cleethorpes, England
April 1, 2008 - April 1, 2008Front-of-house hospitality roles; promoted to Supervisor in Feb 2008 and to Assistant Manager in Apr 2008.
Assistant Manager at Bar Babylon/Sugar Sugar Hotel, Cleethorpes, England
April 1, 2008 - April 1, 2008Bartender, barista, servitris och hotellreceptionist. Befordrad till Supervisor i februari 2008 och till Assistant Manager i april 2008.
Waitress / Barista / Bartender at Figs Restaurant & Bar / Hartley’s Bar, Cleethorpes, England
December 31, 2007 - December 31, 2007Customer service roles in hospitality.
Servitris / Barista / Bartender at Figs Restaurant & Bar / Hartley’s Bar, Cleethorpes, England
December 31, 2007 - December 31, 2007Servitris, barista och bartender.
Musician and Songwriter at Self-employed
January 1, 2003 - November 18, 2025Composer and performer; released five albums and toured in England, the Netherlands and Nashville.
Musician / Songwriter
January 1, 2003 - November 18, 2025Musician and songwriter. Släppt 5 album och turnerat i England, Holland och Nashville.
Secretary, Receptionist at ESP Secretarial Agency, Grimsby, England
December 31, 2002 - December 31, 2002Administrative support; receptionist duties.
Sekreterare / Receptionist at ESP Secretarial Agency, Grimsby, England
January 1, 2002 - January 1, 2002Sekreterare, receptionist.
Resurs inom förskola och hemtjänst at Stjärnpoolen, Stockholm
June 1, 2001 - June 1, 2001Resurs inom förskola och hemtjänst.
Publikvärd at Folkanteatern, Stockholm
June 1, 2001 - June 1, 2001Publikvärd.
Publikvärd (Front of House) at Folkanteatern, Stockholm
April 1, 2001 - April 1, 2001Public venue staff.
Butiksbiträde at Seven-Eleven, Östermalmstorg, Stockholm
January 1, 2001 - January 1, 2001Retail assistant; internship through high school.
Resurs inom förskola och hemtjänst at Stjärnpoolen, Stockholm
January 1, 2001 - January 1, 2001Resource in preschool and home care services.
Butiksbiträde at Seven-Eleven Butik, Östermalmstorg, Stockholm
January 1, 2001 - January 1, 2001Butiksbiträde; praktik genom gymnasieskolan 4 månader.
Receptionist, Studio Assistant at Tripple/Lionheart Music label
January 1, 1997 - January 1, 1997Receptionist, studio assistant and props.
Receptionist, studio assistent och rekvisita at Tripple/Lionheart Music
January 1, 1997 - January 1, 1997Receptionist, studio assistant och rekvisita.
Assistant to Graphic Designer at Unspecified
January 1, 1996 - January 1, 1996Assisted graphic designer during early career.
Assistent till grafisk formgivare
January 1, 1996 - January 1, 1996Assistent till grafisk formgivare.
Praktik på reklambyrå
January 1, 1996 - January 1, 1996Praktik på reklambyrå genom gymnasieskolan.
Education
Multimedia at NTI Skolan, Stockholm
October 1, 2010 - April 1, 2011Engelska, Spanska, Psykologi, Biologi, Historia och samhällskunskap at Komvux, Örebro
January 1, 1999 - January 1, 2000Diplomerad ljudtekniker at Rudbecksskolan, Örebro
January 1, 1997 - January 1, 1998Medieprogrammet med inriktning journalistik, grafisk form, webbdesign samt ljudteknik/radioproduktion at Kärrtorps Gymnasium, Kärrtorps Gymnasium
January 1, 1994 - January 1, 1997Grundskola at Grundskola
January 1, 1985 - January 1, 1994Multimedia A/B (500 poäng) at NTI Skolan, Stockholm
October 1, 2010 - April 1, 2011Engelska, spanska, psykologi, biologi, historia och samhällskunskap at Komvux, Örebro
January 1, 1999 - January 1, 2000Diplomerad ljudtekniker at Rudbecksskolan, Örebro
January 1, 1997 - January 1, 1998Medieprogrammet med inriktning journalistik, grafisk form, webbdesign samt ljudteknik/radioproduktion at Kärrtorps Gymnasium
January 1, 1994 - January 1, 1997Qualifications
Diplomerad ljudtekniker
January 1, 1997 - January 1, 1998Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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