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I’m Anthony McGrath, a Digital Marketing Director and SEO/PPC performance specialist based in Leeds, with 20 years’ experience helping online brands grow revenue, reduce wasted spend, and build sustainable, measurable digital performance. I specialise in performance marketing across SEO, Google Ads, Meta Ads, Amazon PPC, and full-funnel CRO—always backed by rigorous tracking and data-driven experimentation.…I’m Anthony McGrath, a Digital Marketing Director and SEO/PPC performance specialist based in Leeds, with 20 years’ experience helping online brands grow revenue, reduce wasted spend, and build sustainable, measurable digital performance. I specialise in performance marketing across SEO, Google Ads, Meta Ads, Amazon PPC, and full-funnel CRO—always backed by rigorous tracking and data-driven experimentation.

Anthony McGrath

Digital Marketer, Web Developer, SEO Expert, +6

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I’m Anthony McGrath, a Digital Marketing Director and SEO/PPC performance specialist based in Leeds, with 20 years’ experience helping online brands grow revenue, reduce wasted spend, and build sustainable, measurable digital performance. I specialise in performance marketing across SEO, Google Ads, Meta Ads, Amazon PPC, and full-funnel CRO—always backed by rigorous tracking and data-driven experimentation.…I’m Anthony McGrath, a Digital Marketing Director and SEO/PPC performance specialist based in Leeds, with 20 years’ experience helping online brands grow revenue, reduce wasted spend, and build sustainable, measurable digital performance. I specialise in performance marketing across SEO, Google Ads, Meta Ads, Amazon PPC, and full-funnel CRO—always backed by rigorous tracking and data-driven experimentation.

Available to hire

I’m Anthony McGrath, a Digital Marketing Director and SEO/PPC performance specialist based in Leeds, with 20 years’ experience helping online brands grow revenue, reduce wasted spend, and build sustainable, measurable digital performance. I specialise in performance marketing across SEO, Google Ads, Meta Ads, Amazon PPC, and full-funnel CRO—always backed by rigorous tracking and data-driven experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Digital Marketing at TicketArena Ltd (Now LYTe)

January 1, 2009 - December 31, 2015

Developed and optimised in-house digital marketing strategies and brand activations for major festivals and events such as Parklife, Lost & Found Festival, Croatia Rocks, Ibiza Rocks, Warehouse Project and Mint Warehouse. Focused on performance-driven acquisition and optimisation to support ticket sales and event growth.

Digital Marketing Director (B2C) at Safeguard Armour Ltd

January 1, 2008 - December 31, 2015

Developed, implemented and optimised end-to-end digital marketing strategy driving B2C revenue including PPC, SEO, SMO and CRO, plus user journey improvements and A/B testing. Built and managed the marketing team, using performance measurement and optimisation to improve conversion performance and overall growth.

Digital Marketing Director at Anthony McGrath Consultancy / Self-Employed

January 1, 2008 - November 18, 2025

Led end-to-end digital marketing strategy across PPC, Paid Social, SEO, email automation, content marketing, and web development. Built and optimised multi-channel campaigns for B2B and B2C brands; managed remote teams; delivered measurable improvements in CTR, CPA, conversion rate, and ROAS. Clients included Boohoo, FIFA, Jet2, Southampton FC, and more.

Digital Marketing Director at SEO DEC (self-employed)

January 1, 2008 - November 18, 2025

Led end-to-end digital marketing strategy across PPC, SEO, social, content, and CRM for B2B and B2C clients; built and managed cross-functional teams; designed high-ROI campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, and Amazon; optimized ROAS, CAC, CTR; developed data-driven attribution models; delivered multi-channel growth for numerous brands; created full-funnel marketing architecture and lifecycle; implemented A/B/multivariate testing; integrated CRO, UX optimization, landing page optimization, CRM integration; produced and mentored teams; established KPI-driven dashboards; grew revenue and online visibility; led offline-to-online integration; achieved significant ROAS improvements and revenue growth across multiple industries.

Growth Performance Marketer / Digital Marketing Director at AnthonyMcGrathSEO | Freelance Consultant

December 1, 2006 - Present

Data-driven Digital Marketing Director working remotely and integrated in-house across contracted and employed roles. Develops and optimises SEO/PPC/social paid and digital strategies for hundreds of clients to improve CTR, CPA, retention, conversion rate, revenue and LTV. Builds high-converting, mobile-first landing pages with GA4/GTM/CAPI instrumentation, runs structured A/B and multivariate testing (Optimizely, VWO and native experiments), and designs full-funnel tracking for attribution and continuous optimisation. Manages paid media at scale across Google Ads (Search, Shopping, Display, PMax, Demand Gen) and Meta (Advantage+), plus Amazon PPC and A+ content, alongside UX/CRO and landing page optimisation.

Technical SEO Manager / Lead Link-Builder at VanguardSEO Agency

January 1, 2006 - December 31, 2007

Worked during the .com boom helping iGaming and premium dating clients grow organically through technical SEO and highly targeted link-building campaigns. Supported keyword growth and improved organic visibility for clients including Littlewoodspoker.co.uk, Bet365.co.uk and Prodate.co.uk.

Education

GCSE at Abbey Grange C of E

January 11, 2030 - September 29, 2026