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I am Anthony Lewis McGrath, a digital marketing leader with 19+ years of experience delivering data-driven growth across PPC, Paid Social, SEO, CRO, and full-funnel campaigns. Based in Leeds, UK, I specialise in designing and implementing end-to-end marketing ecosystems for B2B, SaaS, and eCommerce brands, combining online and offline channels to maximise ROAS and sustainable growth. I build and mentor cross-functional teams, partner with clients to uncover insight-driven opportunities, and translate complex data into clear strategies. My approach blends strategic leadership with hands-on execution, leveraging AI-powered optimization, CRO, UX optimization, and omni-channel measurement to drive engagement, conversions, and revenue across global markets.…I am Anthony Lewis McGrath, a digital marketing leader with 19+ years of experience delivering data-driven growth across PPC, Paid Social, SEO, CRO, and full-funnel campaigns. Based in Leeds, UK, I specialise in designing and implementing end-to-end marketing ecosystems for B2B, SaaS, and eCommerce brands, combining online and offline channels to maximise ROAS and sustainable growth. I build and mentor cross-functional teams, partner with clients to uncover insight-driven opportunities, and translate complex data into clear strategies. My approach blends strategic leadership with hands-on execution, leveraging AI-powered optimization, CRO, UX optimization, and omni-channel measurement to drive engagement, conversions, and revenue across global markets.

Anthony Lewis McGrath

Digital Marketer, Web Developer, SEO Expert, +3

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I am Anthony Lewis McGrath, a digital marketing leader with 19+ years of experience delivering data-driven growth across PPC, Paid Social, SEO, CRO, and full-funnel campaigns. Based in Leeds, UK, I specialise in designing and implementing end-to-end marketing ecosystems for B2B, SaaS, and eCommerce brands, combining online and offline channels to maximise ROAS and sustainable growth. I build and mentor cross-functional teams, partner with clients to uncover insight-driven opportunities, and translate complex data into clear strategies. My approach blends strategic leadership with hands-on execution, leveraging AI-powered optimization, CRO, UX optimization, and omni-channel measurement to drive engagement, conversions, and revenue across global markets.…I am Anthony Lewis McGrath, a digital marketing leader with 19+ years of experience delivering data-driven growth across PPC, Paid Social, SEO, CRO, and full-funnel campaigns. Based in Leeds, UK, I specialise in designing and implementing end-to-end marketing ecosystems for B2B, SaaS, and eCommerce brands, combining online and offline channels to maximise ROAS and sustainable growth. I build and mentor cross-functional teams, partner with clients to uncover insight-driven opportunities, and translate complex data into clear strategies. My approach blends strategic leadership with hands-on execution, leveraging AI-powered optimization, CRO, UX optimization, and omni-channel measurement to drive engagement, conversions, and revenue across global markets.

Available to hire

I am Anthony Lewis McGrath, a digital marketing leader with 19+ years of experience delivering data-driven growth across PPC, Paid Social, SEO, CRO, and full-funnel campaigns. Based in Leeds, UK, I specialise in designing and implementing end-to-end marketing ecosystems for B2B, SaaS, and eCommerce brands, combining online and offline channels to maximise ROAS and sustainable growth.

I build and mentor cross-functional teams, partner with clients to uncover insight-driven opportunities, and translate complex data into clear strategies. My approach blends strategic leadership with hands-on execution, leveraging AI-powered optimization, CRO, UX optimization, and omni-channel measurement to drive engagement, conversions, and revenue across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Director at Anthony McGrath Consultancy / Self-Employed

January 1, 2008 - November 18, 2025

Led end-to-end digital marketing strategy across PPC, Paid Social, SEO, email automation, content marketing, and web development. Built and optimised multi-channel campaigns for B2B and B2C brands; managed remote teams; delivered measurable improvements in CTR, CPA, conversion rate, and ROAS. Clients included Boohoo, FIFA, Jet2, Southampton FC, and more.

Digital Marketing Director at SEO DEC (self-employed)

January 1, 2008 - November 18, 2025

Led end-to-end digital marketing strategy across PPC, SEO, social, content, and CRM for B2B and B2C clients; built and managed cross-functional teams; designed high-ROI campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, and Amazon; optimized ROAS, CAC, CTR; developed data-driven attribution models; delivered multi-channel growth for numerous brands; created full-funnel marketing architecture and lifecycle; implemented A/B/multivariate testing; integrated CRO, UX optimization, landing page optimization, CRM integration; produced and mentored teams; established KPI-driven dashboards; grew revenue and online visibility; led offline-to-online integration; achieved significant ROAS improvements and revenue growth across multiple industries.