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I'm a results-driven digital media professional focused on social media strategy, digital campaign optimization, and cross-channel marketing. I rely on analytics (GA4, Google Marketing Platform, CRM) to inform strategy, boost ROI, and grow audience engagement. My background includes event coordination and outreach as a Sheridan College Peer Mentor, along with HR and customer service experience, which has equipped me with strong interpersonal skills and adaptability. I thrive in collaborative environments, turning ideas into measurable campaigns across platforms, and always looking for ways to innovate and improve with data-driven decisions.…I'm a results-driven digital media professional focused on social media strategy, digital campaign optimization, and cross-channel marketing. I rely on analytics (GA4, Google Marketing Platform, CRM) to inform strategy, boost ROI, and grow audience engagement. My background includes event coordination and outreach as a Sheridan College Peer Mentor, along with HR and customer service experience, which has equipped me with strong interpersonal skills and adaptability. I thrive in collaborative environments, turning ideas into measurable campaigns across platforms, and always looking for ways to innovate and improve with data-driven decisions.

Payal Purohit

Social Media Manager, Digital Marketer, Marketing Strategist, +6

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I'm a results-driven digital media professional focused on social media strategy, digital campaign optimization, and cross-channel marketing. I rely on analytics (GA4, Google Marketing Platform, CRM) to inform strategy, boost ROI, and grow audience engagement. My background includes event coordination and outreach as a Sheridan College Peer Mentor, along with HR and customer service experience, which has equipped me with strong interpersonal skills and adaptability. I thrive in collaborative environments, turning ideas into measurable campaigns across platforms, and always looking for ways to innovate and improve with data-driven decisions.…I'm a results-driven digital media professional focused on social media strategy, digital campaign optimization, and cross-channel marketing. I rely on analytics (GA4, Google Marketing Platform, CRM) to inform strategy, boost ROI, and grow audience engagement. My background includes event coordination and outreach as a Sheridan College Peer Mentor, along with HR and customer service experience, which has equipped me with strong interpersonal skills and adaptability. I thrive in collaborative environments, turning ideas into measurable campaigns across platforms, and always looking for ways to innovate and improve with data-driven decisions.

Available to hire

I’m a results-driven digital media professional focused on social media strategy, digital campaign optimization, and cross-channel marketing. I rely on analytics (GA4, Google Marketing Platform, CRM) to inform strategy, boost ROI, and grow audience engagement. My background includes event coordination and outreach as a Sheridan College Peer Mentor, along with HR and customer service experience, which has equipped me with strong interpersonal skills and adaptability.

I thrive in collaborative environments, turning ideas into measurable campaigns across platforms, and always looking for ways to innovate and improve with data-driven decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Work Experience

Social Media Coordinator at Local Era

January 1, 2025 - November 18, 2025

Assisted in creating and scheduling social media posts; supported brainstorming for brand-aligned content; monitored engagement and responded to basic comments/messages; used Canva and Meta Business Suite for content creation and scheduling; participated in campaign goal discussions.

Peer Mentor at Sheridan College

December 1, 2024 - December 1, 2024

Coordinated student outreach programs and events, boosting program awareness and attendance by 30%. Created promotional content for events and mentored students to foster positive peer interactions and community building.

Human Resources Executive at Ebco Hardware

March 1, 2023 - March 1, 2023

Ensured 100% compliance with HR regulations through audits and reviews. Facilitated onboarding of 20+ employees with a 92% satisfaction rate. Communicated succession planning to achieve 85% awareness among staff.

Receptionist (Floor In-Charge) at Maruti Suzuki

June 1, 2021 - June 1, 2021

Enhanced customer satisfaction by assisting 35+ customers daily. Monitored guests to reduce security incidents by 25%. Supported inventory and restocking processes contributed to a 15% sales increase.

Customer Relation Executive at Bharti Airtel Ltd.

December 31, 2019 - December 31, 2019

Resolved customer complaints, ensuring positive customer experiences. Applied strong product knowledge and CRM proficiency to support telecom clients. Strengthening customer loyalty through effective issue resolution and service delivery.

Customer Relation Executive at Bharti Airtel Ltd.

January 1, 2019 - January 1, 2019

Resolved customer complaints, ensuring positive customer experiences; Applied strong product knowledge and CRM proficiency to support telecom clients; Strengthening customer loyalty through effective issue resolution and service delivery.