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I am a results-driven digital marketing professional with experience building strategic partnerships and executing multi-channel campaigns that elevate brand visibility and accelerate growth. I blend creative strategy with analytics to deliver meaningful, measurable impact. I thrive in cross-functional teamwork, turning insights into scalable, performance-driven activations and staying ahead of cultural moments to drive ROI for brands and partners.…I am a results-driven digital marketing professional with experience building strategic partnerships and executing multi-channel campaigns that elevate brand visibility and accelerate growth. I blend creative strategy with analytics to deliver meaningful, measurable impact. I thrive in cross-functional teamwork, turning insights into scalable, performance-driven activations and staying ahead of cultural moments to drive ROI for brands and partners.

Christian Yi

Influencer Marketing Manager, Content Strategist, Digital Marketer, +4

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I am a results-driven digital marketing professional with experience building strategic partnerships and executing multi-channel campaigns that elevate brand visibility and accelerate growth. I blend creative strategy with analytics to deliver meaningful, measurable impact. I thrive in cross-functional teamwork, turning insights into scalable, performance-driven activations and staying ahead of cultural moments to drive ROI for brands and partners.…I am a results-driven digital marketing professional with experience building strategic partnerships and executing multi-channel campaigns that elevate brand visibility and accelerate growth. I blend creative strategy with analytics to deliver meaningful, measurable impact. I thrive in cross-functional teamwork, turning insights into scalable, performance-driven activations and staying ahead of cultural moments to drive ROI for brands and partners.

Available to hire

I am a results-driven digital marketing professional with experience building strategic partnerships and executing multi-channel campaigns that elevate brand visibility and accelerate growth. I blend creative strategy with analytics to deliver meaningful, measurable impact.

I thrive in cross-functional teamwork, turning insights into scalable, performance-driven activations and staying ahead of cultural moments to drive ROI for brands and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Influencer Marketing at BRMUD

October 1, 2025 - October 1, 2025

Led creative strategy for Cardi B’s viral TikTok shop campaign, driving over $7,000,000 in GMV. Partnered with 167K-pop and beauty creators to launch a collaboration bundle with an ROI of 3.2. Directed influencer and affiliate strategy and campaigns, delivering consistent GMV growth YoY. Identified and leveraged trending moments, collaborating with creators and talent to integrate BRMUD into real-time conversations. Used data-driven insights to optimize paid campaigns and influencer partnerships, achieving a 20% reduction in customer acquisition costs. Collaborated with creative, media, and partnerships teams to ensure influencer work aligned with brand messaging and cross-functional objectives.

Founder at JC Media Group DBA Snacks Social

February 1, 2022 - November 18, 2025

Founded and grew Snacks Social, building a roster of 500+ local food and hospitality influencers, driving millions of impressions for restaurant partners and expanding brand reach across Southern California. Developed influencer-led content strategies and activations tied to cultural moments, resulting in a 40% increase in engagement for partners. Cultivated long-term partnerships with influencers, agents, and creators, negotiating terms and ensuring creative excellence from ideation through execution. Helped scale over 42 food businesses and opened 16 new locations for partner brands.

Influencer Marketing Manager at Division Media

January 1, 2022 - January 1, 2022

Executed a 10-month comprehensive influencer activation with Mike Majlak, achieving a 70% increase in brand reach and a 60% boost in customer acquisition for BlewChew. Managed a $1.5M advertising budget across Google Ads, Meta, TikTok, and influencer partnerships. Cultivated relationships with key stakeholders, agencies, and influencers to ensure alignment with brand messaging and audience engagement.