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Hi, I’m Stefan Stojković, a marketing specialist with 7+ years of experience across iGaming, fintech, automotive, and FMCG. I specialize in end-to-end marketing strategy development and execution, budget planning and monitoring, and media buying across Meta, Google, TV, and OOH. I also bring a strong background in SEO, copywriting, and journalism, which helps me craft data-driven campaigns with clear storytelling. Over the years I’ve led initiatives across online and offline channels, built and managed e-commerce foundations, and collaborated with agencies and internal teams to drive growth and ROI. I enjoy turning insights into creative, effective campaigns that boost brand presence and customer engagement.…Hi, I’m Stefan Stojković, a marketing specialist with 7+ years of experience across iGaming, fintech, automotive, and FMCG. I specialize in end-to-end marketing strategy development and execution, budget planning and monitoring, and media buying across Meta, Google, TV, and OOH. I also bring a strong background in SEO, copywriting, and journalism, which helps me craft data-driven campaigns with clear storytelling. Over the years I’ve led initiatives across online and offline channels, built and managed e-commerce foundations, and collaborated with agencies and internal teams to drive growth and ROI. I enjoy turning insights into creative, effective campaigns that boost brand presence and customer engagement.

Stefan Stojković

Marketing Strategist, Marketer, Content Creator, +2

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Hi, I’m Stefan Stojković, a marketing specialist with 7+ years of experience across iGaming, fintech, automotive, and FMCG. I specialize in end-to-end marketing strategy development and execution, budget planning and monitoring, and media buying across Meta, Google, TV, and OOH. I also bring a strong background in SEO, copywriting, and journalism, which helps me craft data-driven campaigns with clear storytelling. Over the years I’ve led initiatives across online and offline channels, built and managed e-commerce foundations, and collaborated with agencies and internal teams to drive growth and ROI. I enjoy turning insights into creative, effective campaigns that boost brand presence and customer engagement.…Hi, I’m Stefan Stojković, a marketing specialist with 7+ years of experience across iGaming, fintech, automotive, and FMCG. I specialize in end-to-end marketing strategy development and execution, budget planning and monitoring, and media buying across Meta, Google, TV, and OOH. I also bring a strong background in SEO, copywriting, and journalism, which helps me craft data-driven campaigns with clear storytelling. Over the years I’ve led initiatives across online and offline channels, built and managed e-commerce foundations, and collaborated with agencies and internal teams to drive growth and ROI. I enjoy turning insights into creative, effective campaigns that boost brand presence and customer engagement.

Available to hire

Hi, I’m Stefan Stojković, a marketing specialist with 7+ years of experience across iGaming, fintech, automotive, and FMCG. I specialize in end-to-end marketing strategy development and execution, budget planning and monitoring, and media buying across Meta, Google, TV, and OOH. I also bring a strong background in SEO, copywriting, and journalism, which helps me craft data-driven campaigns with clear storytelling.

Over the years I’ve led initiatives across online and offline channels, built and managed e-commerce foundations, and collaborated with agencies and internal teams to drive growth and ROI. I enjoy turning insights into creative, effective campaigns that boost brand presence and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Serbian

Fluent

English

Advanced

Croatian

Fluent

Work Experience

Marketing Specialist at PaySpot d.o.o.

February 1, 2025 - November 18, 2025

Developed and implemented the complete marketing strategy, including planning and budgeting, aligning with institutional goals. Managed the marketing budget, ensuring optimal allocation and resource monitoring. Coordinated with marketing agencies for social media management and liaised with media outlets. Led e-commerce strategy and managed the company website, overseeing content and functionality. Created and edited content for the website and managed corporate communications. Organized direct marketing activities and executed both BTL and ATL campaigns to enhance brand presence.

Marketing Manager at BrazilBet

February 28, 2025 - February 28, 2025

Executed marketing strategies and plans focusing on the online sector. Managed media buying across TV, radio, and digital channels. Developed and led ATL, BTL, and OOH campaigns from research to execution. Wrote compelling copy for promotions and campaigns across all communication channels. Utilized CRM tools for targeted email, SMS, and Viber communication to enhance customer relationships. Managed the promotions page on the corporate website.

Manager of Corporate Communications and Media at Univerexport DOO

December 31, 2022 - December 31, 2022

Handled all media communications, including press releases and media partner relations. Managed the company's public image, brand reputation, and corporate social responsibility initiatives. Contributed to the overall marketing strategy, media plan, and budget.

Digital Marketing Expert at Univerexport DOO

April 30, 2022 - April 30, 2022

Performed on-page SEO and content creation for all websites within the Univerexport Group. Coordinated with agencies for social media content and managed community engagement. Developed and executed email marketing campaigns, analyzing performance with Google Analytics. Created and optimized Google Ads campaigns and monitored digital marketing performance.

Marketing Manager / Journalist at Vrele Gume Media d.o.o.

December 31, 2021 - December 31, 2021

Planned and controlled advertising campaigns, selling advertising space across an integrated media system. Created and optimized SEO-friendly PR texts, automotive articles, and news content. Managed social media profiles and reported from industry events and promotions.

Freelance Writer at Self-employed

January 31, 2022 - January 31, 2022

Provided copywriting and content creation services for various clients, focusing on PR, marketing materials, and business plans. Specialized in writing and optimizing texts in marketing, management, and other social sciences.

Marketing Specialist at PaySpot d.o.o. Novi Sad

February 1, 2025 - November 18, 2025

Developed and implemented the complete marketing strategy, including planning and budget, aligning with institutional goals. Managed the marketing budget, ensuring optimal allocation and monitoring of resources. Coordinated with marketing agencies for social media management and liaised with media outlets. Led e-commerce strategy and managed the company website, overseeing its content and functionality. Created and edited content for the company website and managed corporate communications. Organized direct marketing activities and executed both BTL and ATL campaigns to enhance brand presence.

Marketing Manager at BrazilBet

March 1, 2023 - February 1, 2025

Executed marketing strategies and plans, focusing on the online sector. Managed media buying across digital (Meta, Google & X ads), TV and radio. Developed and led ATL, BTL, and OOH campaigns from research to execution. Wrote compelling copy for promotions and campaigns across all communication channels. Utilized CRM tools for targeted email, SMS, and Viber communication to enhance customer relationships. Managed the promotions page on the corporate website.

Marketing Manager / Journalist at Vrele Gume Media d.o.o.

March 1, 2018 - December 1, 2021

Freelance Writer at Self-employed

October 1, 2008 - January 1, 2022