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Stefan Stojković

Available to hire

Hi, I’m Stefan Stojković, a marketing specialist with 7+ years of experience across iGaming, fintech, automotive, and FMCG.

About

Hi, I’m Stefan Stojković, a marketing specialist with 7+ years of experience across iGaming, fintech, automotive, and FMCG. I specialize in end-to-end marketing strategy development and execution, budget planning and monitoring, and media buying across Meta, Google, TV, and OOH. I also bring a strong background in SEO, copywriting, and journalism, which helps me craft data-driven campaigns with clear storytelling.

Over the years I’ve led initiatives across online and offline channels, built and managed e-commerce foundations, and collaborated with agencies and internal teams to drive growth and ROI. I enjoy turning insights into creative, effective campaigns that boost brand presence and customer engagement.

  • 15 years' experience
  • Joined November 2025

Languages

  • SerbianFluent
  • EnglishAdvanced
  • CroatianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Other
  • Gaming
  • Financial Services
  • Consumer Goods
  • Manufacturing

Work experience· 10 roles

Marketing Manager · BrazilBetFeb 2025 – Feb 2025 · 1 mo

Executed marketing strategies and plans focusing on the online sector. Managed media buying across TV, radio, and digital channels. Developed and led ATL, BTL, and OOH campaigns from research to execution. Wrote compelling copy for promotions and campaigns across all communication channels. Utilized CRM tools for targeted email, SMS, and Viber communication to enhance customer relationships. Managed the promotions page on the corporate website.

Marketing Specialist · PaySpot d.o.o. Novi SadFeb 2025 – Nov 2025 · 10 mos

Developed and implemented the complete marketing strategy, including planning and budget, aligning with institutional goals. Managed the marketing budget, ensuring optimal allocation and monitoring of resources. Coordinated with marketing agencies for social media management and liaised with media outlets. Led e-commerce strategy and managed the company website, overseeing its content and functionality. Created and edited content for the company website and managed corporate communications. Organized direct marketing activities and executed both BTL and ATL campaigns to enhance brand presence.

Marketing Specialist · PaySpot d.o.o.Feb 2025 – Nov 2025 · 10 mos

Developed and implemented the complete marketing strategy, including planning and budgeting, aligning with institutional goals. Managed the marketing budget, ensuring optimal allocation and resource monitoring. Coordinated with marketing agencies for social media management and liaised with media outlets. Led e-commerce strategy and managed the company website, overseeing content and functionality. Created and edited content for the website and managed corporate communications. Organized direct marketing activities and executed both BTL and ATL campaigns to enhance brand presence.

Marketing Manager · BrazilBetMar 2023 – Feb 2025 · 2 yrs
Manager of Corporate Communications and Media · Univerexport DOODec 2022 – Dec 2022 · 1 mo
Digital Marketing Expert · Univerexport DOOApr 2022 – Apr 2022 · 1 mo
Freelance Writer · Self-employedJan 2022 – Jan 2022 · 1 mo
Marketing Manager / Journalist · Vrele Gume Media d.o.o.Dec 2021 – Dec 2021 · 1 mo

Education

Bachelor's Degree in Journalism & Communication · University of Belgrade, Faculty of Political Sciences2006 – 2012
Bachelor's Degree · University of Belgrade, Faculty of Political Sciences2006 – 2012
Bachelor's Degree in Journalism & Communication · University of Belgrade, Faculty of Political Sciences2006 – 2012

Certifications and awards· 6

Internet Marketing: Web Marketing, Copywriting, Email Marketing, Social Media, SEO and Google Ads2030 – 2025
Microsoft Office Suite: Advanced proficiency in Word, PowerPoint and Excel2030 – 2025
Internet Marketing: Web Marketing, Copywriting, Email Marketing, Social Media, SEO and Google Ads2030 – 2025
Microsoft Office Suite: Advanced proficiency in Word, PowerPoint and Excel2030 – 2025

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