Michelle Hanley

Manage event strategy, logistics, partnerships, and member communications to build a thriving MOPs community in Atlanta and beyond; plan and host impactful virtual and in-person events featuring industry experts and best practices; connect demand generation with marketing operations.

Led segmentation-based demand generation and nurturing programs; launched behaviorally triggered email programs; directed TOFU and MOFU paid media; built a scalable webinar engine; collaborated across GTM teams; enhanced campaign tracking, attribution, and data hygiene; managed quarterly demand gen planning and budget; oversaw external MOPs agencies.

Orchestrated multi-touch campaigns across user journeys, effectively nurturing leads and driving conversions; aligned demand gen with product, sales, and marketing objectives; conducted in-depth campaign analyses and advocated for ROI-focused enhancements; fostered a test-and-learn culture and managed budgets; developed and executed multi-touch ABM plans; organized events and bi-weekly cross-functional meetings to share KPI insights.