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Hi, I’m Michelle Hanley, a data-driven demand generation and marketing operations professional based in Atlanta. I partner with sales and product teams to build scalable, multi-channel programs that accelerate pipeline, improve attribution, and drive revenue across ABM, email, paid media, and events. I love helping teams test ideas, optimize campaigns, and mentor others in the marketing ops community. Outside work, I enjoy photography, wine tastings, and supporting local communities through MoPros and related groups.…Hi, I’m Michelle Hanley, a data-driven demand generation and marketing operations professional based in Atlanta. I partner with sales and product teams to build scalable, multi-channel programs that accelerate pipeline, improve attribution, and drive revenue across ABM, email, paid media, and events. I love helping teams test ideas, optimize campaigns, and mentor others in the marketing ops community. Outside work, I enjoy photography, wine tastings, and supporting local communities through MoPros and related groups.

Michelle Hanley

Marketing Strategist, Growth Marketer, Marketing Automation Specialist, +2

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Hi, I’m Michelle Hanley, a data-driven demand generation and marketing operations professional based in Atlanta. I partner with sales and product teams to build scalable, multi-channel programs that accelerate pipeline, improve attribution, and drive revenue across ABM, email, paid media, and events. I love helping teams test ideas, optimize campaigns, and mentor others in the marketing ops community. Outside work, I enjoy photography, wine tastings, and supporting local communities through MoPros and related groups.…Hi, I’m Michelle Hanley, a data-driven demand generation and marketing operations professional based in Atlanta. I partner with sales and product teams to build scalable, multi-channel programs that accelerate pipeline, improve attribution, and drive revenue across ABM, email, paid media, and events. I love helping teams test ideas, optimize campaigns, and mentor others in the marketing ops community. Outside work, I enjoy photography, wine tastings, and supporting local communities through MoPros and related groups.

Available to hire

Hi, I’m Michelle Hanley, a data-driven demand generation and marketing operations professional based in Atlanta. I partner with sales and product teams to build scalable, multi-channel programs that accelerate pipeline, improve attribution, and drive revenue across ABM, email, paid media, and events.

I love helping teams test ideas, optimize campaigns, and mentor others in the marketing ops community. Outside work, I enjoy photography, wine tastings, and supporting local communities through MoPros and related groups.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Manager, Demand Generation at PayIt

July 1, 2025 - July 1, 2025

Led segmentation-based demand generation and nurturing programs; launched behaviorally triggered email programs; directed TOFU and MOFU paid media; built a scalable webinar engine; collaborated across GTM teams; enhanced campaign tracking, attribution, and data hygiene; managed quarterly demand gen planning and budget; oversaw external MOPs agencies.

Demand Generation Manager, ByAllAccounts at Morningstar

October 1, 2023 - October 1, 2023

Orchestrated multi-touch campaigns across user journeys, effectively nurturing leads and driving conversions; aligned demand gen with product, sales, and marketing objectives; conducted in-depth campaign analyses and advocated for ROI-focused enhancements; fostered a test-and-learn culture and managed budgets; developed and executed multi-touch ABM plans; organized events and bi-weekly cross-functional meetings to share KPI insights.

Atlanta Chapter Leader at MoPros

July 1, 2025 - November 18, 2025

Manage event strategy, logistics, partnerships, and member communications to build a thriving MOPs community in Atlanta and beyond; plan and host impactful virtual and in-person events featuring industry experts and best practices; connect demand generation with marketing operations.

Corporate Marketing Associate at Columbia Property Trust

January 1, 2020 - January 1, 2020

Worked with c-suite executives on corporate marketing campaigns; developed and implemented demand generation campaigns to build investor and tenant loyalty, brand awareness, and customer satisfaction; led cost-saving programs and website redesigns; organized investor events and collaborated across teams to produce annual reports and portfolio summaries.

Corporate Marketing Associate at Columbia Property Trust

July 1, 2021 - July 1, 2021

Continued corporate marketing initiatives including investor relations support, website updates, and event execution.

Demand Generation Specialist at Security Innovation

June 1, 2017 - June 1, 2017

Developed and executed demand generation plans; presented budgets to leadership; expanded distribution across channels; leveraged marketing automation to streamline tasks and measure outcomes; created content and campaigns via email, social, and webinars.

Property Marketing Specialist at Stan Johnson Company

January 1, 2016 - January 1, 2016

Implemented end-to-end demand generation campaigns; collaborated with multiple broker teams; executed digital and outbound direct marketing; managed a marketing creative assistant.

Print Marketing Specialist at PBD, Inc.

January 1, 2016 - January 1, 2016

Designed and built web-to-print environments for B2B clients; mapped consumer journey with multi-touch digital marketing and direct mail; supported sales with pitches and FAQs to drive adoption.

Marketing and Events Intern at Monday Night Brewing

August 31, 2015 - August 31, 2015

Created digital and printed demand generation content; assisted sales with lead management; scheduled and managed private/public events; managed Square e-commerce for day-to-day store operations.