MM

I am a digital marketing professional with over a decade of hands-on experience, focusing on SEO to drive measurable growth.

About

I am a digital marketing professional with over a decade of hands-on experience, focusing on SEO to drive measurable growth. I’ve repeatedly increased organic traffic and sales by crafting data-driven campaigns, optimizing on-page and technical SEO, and leveraging AI-driven content strategies. I thrive on turning insights into actionable actions that deliver sustainable results.

Across Australia’s leading e-commerce and retail brands, I’ve developed comprehensive SEO strategies, conducted audits, built authority through backlink programs, and collaborated with content teams to deliver SEO-friendly content. I stay current with Google algorithm updates and love turning analytics into growth plans that boost visibility, traffic, and conversions.

  • 16 years' experience
  • Joined November 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Retail
  • Professional Services

Work experience· 15 roles

SEO Specialist · Econo CleanFeb 2025 – Nov 2025 · 10 mos

Currently optimizing on-page factors, conducting keyword research, implementing off-page strategies, performing technical audits, tracking performance, and reporting on campaign progress.

SEO Specialist · Sello Products (PVT, Ltd)Apr 2022 – Jan 2025 · 2 yrs 10 mos

Managed a portfolio of brands including Sello products, PAT Pawz, CSG 3 PL, I Dropship, and Wholesale Bay. Responsible for on-page optimization, off-page authority building, technical audits, performance tracking, and collaborative content planning to improve organic visibility and conversions.

SEO Specialist · Jims Group (PVT, Ltd)Mar 2022 – Mar 2022 · 1 mo

Reported to manager & director; delivered successful & result-oriented SEO campaigns achieving KPI targets within timeframes and budgets. Led campaigns that boosted organic traffic and sales by 40% to 70% and developed comprehensive annual SEO strategies.

SEO Specialist · Jims Group (Pvt, Ltd)Feb 2021 – Mar 2022 · 1 yr 2 mos
SEO Specialist · Adam Brothers/V Fix ItJan 2021 – Jan 2021 · 1 mo
SEO Specialist · Sello Products (PVT, Ltd)Jan 2021 – Jan 2021 · 1 mo
SEO Specialist · Sello Products (PVT, Ltd)Apr 2018 – Jan 2021 · 2 yrs 10 mos
SEO Specialist · Adam Brothers/V Fix ItMay 2017 – Jan 2021 · 3 yrs 9 mos

Education· 6

Master of Business Administration (MBA) Marketing · Preston University2030 – 2009
Digital Marketing Diploma · Pakistan Institute Of Management2030 – 2005
Master of Business Administration (MBA) Marketing · Preston University2030 – 2009
Digital Marketing Diploma · Pakistan Institute Of Management2030 – 2005

Certifications and awards

Google Certified2024 – 2025
Google Certified2024 – 2026
Master of Business Administration (MBA) - Marketing2030 – 2009
Digital Marketing Diploma2030 – 2005

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