Available to hire
I am a digital marketing professional with over a decade of hands-on experience, specializing in SEO and performance-driven campaigns. I’ve consistently increased organic traffic and sales by leveraging data-driven strategies, technical optimization, and strategic content. I’ve led SEO initiatives for Australia’s leading e-commerce and retail groups, creating annual roadmaps, executing campaigns, and collaborating across marketing, product, and content teams to achieve sustained growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEO Specialist at Jims Group (PVT, Ltd)
March 1, 2022 - March 1, 2022Reported to manager & director; delivered successful & result-oriented SEO campaigns achieving KPI targets within timeframes and budgets. Led campaigns that boosted organic traffic and sales by 40% to 70% and developed comprehensive annual SEO strategies.
SEO Specialist at Sello Products (PVT, Ltd)
January 1, 2021 - January 1, 2021Managed a portfolio of brands including Sello products, PAT Pawz, CSG 3 PL, I Dropship, and Wholesale Bay; developed and executed SEO strategies across multiple brands.
SEO Specialist at The Photo Studio (PVT, Ltd)
March 1, 2017 - March 1, 2017Drove SEO & SEM campaigns; boosted organic traffic & sales by 40% to 70%; created yearly SEO strategies; collaborated with content teams to optimize pages.
SEO Manager at Boundless Tech (PVT,LTD)
June 1, 2015 - June 1, 2015Developed and implemented comprehensive SEO strategies for local and international clients; led on-page, off-page, and technical SEO; achieved increases in organic traffic and conversions.
SEO Specialist at Adam Brothers/V Fix It
January 1, 2021 - January 1, 2021Created and executed SEO strategies to improve organic traffic, rankings, and visibility; optimized on-page elements; conducted technical audits; implemented structured data; collaborated with content creators.
SEO Specialist at Econo Clean
February 15, 2025 - November 19, 2025Currently optimizing on-page factors, conducting keyword research, implementing off-page strategies, performing technical audits, tracking performance, and reporting on campaign progress.
SEO Specialist at Sello Products (PVT, Ltd)
April 1, 2022 - January 1, 2025Managed a portfolio of brands including Sello products, PAT Pawz, CSG 3 PL, I Dropship, and Wholesale Bay. Responsible for on-page optimization, off-page authority building, technical audits, performance tracking, and collaborative content planning to improve organic visibility and conversions.
SEO Specialist at Jims Group (Pvt, Ltd)
February 15, 2021 - March 1, 2022Created multi-division SEO yearly strategies and executed aggressive campaigns to drive growth. Conducted keyword research, optimized on-page elements, built off-page authority, performed technical audits, collaborated on SEO-driven content, and delivered KPI-focused reporting.
SEO Specialist at Adam Brothers/V Fix It
May 10, 2017 - January 1, 2021Created and executed SEO strategies to improve organic traffic, rankings, and visibility. Performed keyword research, on-page optimization, off-page campaigns, technical audits, and collaborated with writers/designers to produce SEO-friendly content and structured data.
SEO/SEM Specialist at The Photo Studio
August 5, 2015 - March 1, 2017Designed and implemented SEO initiatives to enhance organic visibility and traffic, optimized site structure, built off-page SEO, conducted technical audits, and tracked metrics. Also managed paid search campaigns across Google Ads and Bing Ads, including keyword research, bidding adjustments, and SEM reporting.
SEO Manager at Boundless Technology (Pvt, Ltd)
January 1, 2009 - June 1, 2015Developed and implemented comprehensive SEO strategies for local and international clients, leading to significant increases in organic traffic. Directed off-page and technical SEO, performed audits to improve site health, and collaborated with content and development teams to enhance UX and performance.
Education
Master of Business Administration (MBA) Marketing at Preston University
January 11, 2030 - January 1, 2009Digital Marketing Diploma at Pakistan Institute Of Management
January 11, 2030 - January 1, 2005Master of Business Administration (MBA) Marketing at Preston University
January 11, 2030 - January 1, 2009Digital Marketing Diploma at Pakistan Institute Of Management
January 11, 2030 - January 1, 2005Qualifications
Google Certified
May 15, 2024 - November 19, 2025Google Certified
May 15, 2024 - January 15, 2026Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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