Hi, I’m Sharon Hambali. I’m an experienced SEO Specialist with a strong technical foundation and a track record of identifying issues, bugs, and opportunities for optimization. I also have a background as an SEO content writer, journalist, and press release writer, producing multiple stories daily, meeting deadlines, and delivering high-quality content. I’m fluent in English and thrive under tight deadlines. I bring practical knowledge in SEO, HTML, and content analytics, and I use data-driven analytics to spot trends and drive traffic. I excel in Campaign Ops, On-Page SEO, Off-Page SEO, Internet Research, Forecasting, Content Writing and Strategy, and Tech SEO. I collaborate with cross-functional teams to improve site architecture, implement technical improvements, and shape content strategies that boost organic visibility.

Sharon Hambali

Hi, I’m Sharon Hambali. I’m an experienced SEO Specialist with a strong technical foundation and a track record of identifying issues, bugs, and opportunities for optimization. I also have a background as an SEO content writer, journalist, and press release writer, producing multiple stories daily, meeting deadlines, and delivering high-quality content. I’m fluent in English and thrive under tight deadlines. I bring practical knowledge in SEO, HTML, and content analytics, and I use data-driven analytics to spot trends and drive traffic. I excel in Campaign Ops, On-Page SEO, Off-Page SEO, Internet Research, Forecasting, Content Writing and Strategy, and Tech SEO. I collaborate with cross-functional teams to improve site architecture, implement technical improvements, and shape content strategies that boost organic visibility.

Available to hire

Hi, I’m Sharon Hambali. I’m an experienced SEO Specialist with a strong technical foundation and a track record of identifying issues, bugs, and opportunities for optimization. I also have a background as an SEO content writer, journalist, and press release writer, producing multiple stories daily, meeting deadlines, and delivering high-quality content. I’m fluent in English and thrive under tight deadlines. I bring practical knowledge in SEO, HTML, and content analytics, and I use data-driven analytics to spot trends and drive traffic.

I excel in Campaign Ops, On-Page SEO, Off-Page SEO, Internet Research, Forecasting, Content Writing and Strategy, and Tech SEO. I collaborate with cross-functional teams to improve site architecture, implement technical improvements, and shape content strategies that boost organic visibility.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

SEO Technical & Content at The Digital Cellar
December 1, 2023 - November 19, 2025
Freelance role overseeing two teams of freelance technical SEOs and content SEOs, supporting projects across marketplace, retail, financial services and agency collaborations. Responsible for coordinating technical and content improvements, monitoring performance, and delivering high-quality SEO outputs.
SEO & ASO Lead [Indonesia] at Zalora
May 1, 2023 - May 1, 2023
Led Indonesia SEO & ASO; created KPI and OKR; monitored tech and content SEO; reported to Marketing Director; performed AB testing of ASO to optimize Play Store and App Store presence.
SEO Technical & Off-page SEO at Pinhome
August 1, 2023 - November 19, 2025
Managed technical SEO and off-page SEO strategies to improve organic visibility and drive traffic for a major marketplace.
SEO & ASO Manager at Amar Bank
January 1, 2023 - November 19, 2025
Led SEO and ASO initiatives for the financial services product, focusing on app store optimization and organic growth.
SEO Technical at Astra Financial
October 1, 2023 - October 1, 2023
Led technical SEO initiatives for Astra Financial, optimizing site architecture and performance.
SEO & ASO at Pluang
October 1, 2021 - October 1, 2021
Managed holistic SEO and ASO strategies to improve organic traffic and app visibility.
SEO Manager at Okadoc
October 1, 2020 - October 1, 2020
Led on-site and content-driven SEO initiatives; planned site architecture improvements and content calendar; collaborated with product to implement technical optimizations.
SEO Consultant at Okadoc
September 1, 2018 - September 1, 2018
Freelance SEO consultant providing advisory on site architecture and content optimization.
Senior SEO PIC Accommodation at Traveloka
March 1, 2020 - March 1, 2020
Responsible for growing online visibility and driving user acquisition for accommodation products; audited product pages to prevent ranking drops; collaborated with Product Marketing to enable campaigns.
PIC Financial Service at Traveloka
April 1, 2019 - April 1, 2019
Led SEO initiatives for PayLater product; supported marketing campaigns and education of users about the product.
SEO Specialist at Tokopedia
August 1, 2018 - August 1, 2018
Grew visibility and new users by optimizing controlled pages, product pages and store pages; managed marketplace pages across mobile and desktop; identified technical bugs hindering indexing and ranking.
SEO Content Writer at Content Collision
October 1, 2017 - October 1, 2017
Wrote cornerstone and regular content optimized for e-commerce and startups; identified trends; produced high-quality content under tight deadlines.

Education

Bachelor of Computer Science at Bina Nusantara University
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Financial Services, Travel & Hospitality, Professional Services, Healthcare

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate