Summer Yang

Senior Marketing role focusing on creative marketing initiatives for multiple Sunway Theme Parks. Led cross-functional teams to develop and execute digital campaigns, social content, and experiential activations. Managed collaborations with influencers, partner promotions, and livestreams to boost brand awareness and engagement.

Led and directed two creative teams to develop engaging content and grow brands' digital presence for Sunway Lagoon, Sunway Lost World Of Tambun, Sk8te City and the company's commercial arm - STP Kedai Runcit. Developed targeted email marketing campaigns for annual members, focusing on retention, reactivation, and exclusive offers. Spearheaded video and livestream production—from ideation and scripting to directing. Hosted monthly livestreams to promote upcoming campaigns, partner deals and brand promotional items. Conceptualized and produced content end-to-end, stepping in as on-camera talent to add authentic brand storytelling. Collaborated closely with KOLs and influencers for campaign promotions.

Managed both on-page and off-page SEO strategies for a range of clients, boosting visibility, driving relevant traffic, and improving search rankings. Conducted audits, keyword research and backlink strategies. Led intern management program, mentoring 15+ interns over time and shaping them into skilled contributors.