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I'm a marketing enthusiast who loves turning great ideas into action. While my career is rooted online, I also have experience in event and offline marketing — because why limit the fun to one space? I'm a solid copywriter with a good grasp of SEO, and I'm always full of creative ideas, especially the out-of-the-box kind!…

Summer Yang

Social Media Manager, Copywriter, Content Creator, +2

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I'm a marketing enthusiast who loves turning great ideas into action. While my career is rooted online, I also have experience in event and offline marketing — because why limit the fun to one space? I'm a solid copywriter with a good grasp of SEO, and I'm always full of creative ideas, especially the out-of-the-box kind!…

Available to hire

I’m a marketing enthusiast who loves turning great ideas into action. While my career is rooted online, I also have experience in event and offline marketing — because why limit the fun to one space?

I’m a solid copywriter with a good grasp of SEO, and I’m always full of creative ideas, especially the out-of-the-box kind!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malay

Advanced

Chinese

Intermediate

Work Experience

Marketing Executive at Hypergear Sdn Bhd

April 30, 2023 - April 30, 2023

Led and directed two creative teams to develop engaging content and grow brands' digital presence for Sunway Lagoon, Sunway Lost World Of Tambun, Sk8te City and the company's commercial arm - STP Kedai Runcit. Developed targeted email marketing campaigns for annual members, focusing on retention, reactivation, and exclusive offers. Spearheaded video and livestream production—from ideation and scripting to directing. Hosted monthly livestreams to promote upcoming campaigns, partner deals and brand promotional items. Conceptualized and produced content end-to-end, stepping in as on-camera talent to add authentic brand storytelling. Collaborated closely with KOLs and influencers for campaign promotions.

Senior Executive - Creative Marketing at Sunway Theme Parks (Sunway Lagoon & Sunway Lost World Of Tambun)

July 1, 2023 - November 19, 2025

Senior Marketing role focusing on creative marketing initiatives for multiple Sunway Theme Parks. Led cross-functional teams to develop and execute digital campaigns, social content, and experiential activations. Managed collaborations with influencers, partner promotions, and livestreams to boost brand awareness and engagement.

SEO, Digital Marketing Executive at Sterrific Agency

October 31, 2021 - October 31, 2021

Managed both on-page and off-page SEO strategies for a range of clients, boosting visibility, driving relevant traffic, and improving search rankings. Conducted audits, keyword research and backlink strategies. Led intern management program, mentoring 15+ interns over time and shaping them into skilled contributors.