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I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.…I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.

Ben Riguet Bassa

Growth Marketer, Content Strategist, Marketing Strategist, +2

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I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.…I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.

Available to hire

I’m Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences.

I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Remote Senior Growth Analyst at Carry 1st

June 1, 2021 - November 19, 2025

Led cross-functional growth initiatives across ChatGPT-like global environments — bridging marketing, data, and product to drive scalable performance.

Remote Founder & Growth Strategy Consultant at BRBC Consulting

June 1, 2021 - November 19, 2025

Formulated growth models that improved user retention and drove data-driven growth initiatives across UA & monetization; established marketing automation workflows and partner networks to increase efficiency.

Account Manager at Effilab

March 1, 2018 - November 19, 2025

Managed Google Ads campaigns; automated large-scale reporting via Python and Google APIs; developed VBA-based tools to streamline operations and maintain data consistency; conducted analytical reviews to identify performance trends and growth potential.

UA & Monetization Manager / Data Analyst at Homa

April 1, 2019 - November 19, 2025

Managed UA & monetization for a portfolio of 10 campaigns across major ad networks. Built Python/Tableau dashboards used by executives and product teams to track revenue and retention. Streamlined ad spend allocation and A/B testing processes; improved ROAS across titles.