Ben Riguet Bassa
I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences.
About
I’m Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences.
I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.
- 7 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Gaming
- Professional Services
Work experience· 4 roles
Formulated growth models that improved user retention and drove data-driven growth initiatives across UA & monetization; established marketing automation workflows and partner networks to increase efficiency.
Led cross-functional growth initiatives across ChatGPT-like global environments — bridging marketing, data, and product to drive scalable performance.
Managed UA & monetization for a portfolio of 10 campaigns across major ad networks. Built Python/Tableau dashboards used by executives and product teams to track revenue and retention. Streamlined ad spend allocation and A/B testing processes; improved ROAS across titles.
Education
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