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I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.…I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.

Ben Riguet Bassa

Growth Marketer, Content Strategist, Marketing Strategist, +2

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I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.…I'm Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences. I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.

Available to hire

I’m Ben Riguet Bassa, a Growth Strategist focused on AI-powered marketing, performance marketing, and experimentation. I bridge marketing, product, and data to architect scalable growth across web and mobile experiences.

I enjoy building intelligent infrastructure that uncovers opportunities, optimizes campaigns, and drives sustainable growth. I thrive in cross-functional teams and turn data into actionable insights that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Remote Founder & Growth Strategy Consultant at BRBC Consulting

June 1, 2021 - November 19, 2025

Formulated growth models that improved user retention and drove data-driven growth initiatives across UA & monetization; established marketing automation workflows and partner networks to increase efficiency.

Remote Senior Growth Analyst at Carry 1st

June 1, 2021 - November 19, 2025

Led cross-functional growth initiatives across ChatGPT-like global environments — bridging marketing, data, and product to drive scalable performance.

UA & Monetization Manager / Data Analyst at Homa

April 1, 2019 - November 19, 2025

Managed UA & monetization for a portfolio of 10 campaigns across major ad networks. Built Python/Tableau dashboards used by executives and product teams to track revenue and retention. Streamlined ad spend allocation and A/B testing processes; improved ROAS across titles.

Account Manager at Effilab

March 1, 2018 - November 19, 2025

Managed Google Ads campaigns; automated large-scale reporting via Python and Google APIs; developed VBA-based tools to streamline operations and maintain data consistency; conducted analytical reviews to identify performance trends and growth potential.