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Hi, I’m Malin Sanne, a Digital Marketing Specialist and MA candidate in Sports Business & Communication based in Munich. I combine academic insight with hands-on experience across social media, website optimization, and CRM implementations to help brands engage audiences and generate leads. I’ve worked with global brands like Audi and Arc'teryx, driving multi-channel campaigns and delivering measurable results. In my work, I bridge brand strategy with creative execution—whether it's crafting content, localizing assets for Europe, or leading a HubSpot rollout. I’m passionate about blending data-driven insights with compelling storytelling to elevate fan engagement and grow communities.…Hi, I’m Malin Sanne, a Digital Marketing Specialist and MA candidate in Sports Business & Communication based in Munich. I combine academic insight with hands-on experience across social media, website optimization, and CRM implementations to help brands engage audiences and generate leads. I’ve worked with global brands like Audi and Arc'teryx, driving multi-channel campaigns and delivering measurable results. In my work, I bridge brand strategy with creative execution—whether it's crafting content, localizing assets for Europe, or leading a HubSpot rollout. I’m passionate about blending data-driven insights with compelling storytelling to elevate fan engagement and grow communities.

Malin Sanne

Digital Marketer, Brand Strategist, Content Creator, +2

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Hi, I’m Malin Sanne, a Digital Marketing Specialist and MA candidate in Sports Business & Communication based in Munich. I combine academic insight with hands-on experience across social media, website optimization, and CRM implementations to help brands engage audiences and generate leads. I’ve worked with global brands like Audi and Arc'teryx, driving multi-channel campaigns and delivering measurable results. In my work, I bridge brand strategy with creative execution—whether it's crafting content, localizing assets for Europe, or leading a HubSpot rollout. I’m passionate about blending data-driven insights with compelling storytelling to elevate fan engagement and grow communities.…Hi, I’m Malin Sanne, a Digital Marketing Specialist and MA candidate in Sports Business & Communication based in Munich. I combine academic insight with hands-on experience across social media, website optimization, and CRM implementations to help brands engage audiences and generate leads. I’ve worked with global brands like Audi and Arc'teryx, driving multi-channel campaigns and delivering measurable results. In my work, I bridge brand strategy with creative execution—whether it's crafting content, localizing assets for Europe, or leading a HubSpot rollout. I’m passionate about blending data-driven insights with compelling storytelling to elevate fan engagement and grow communities.

Available to hire

Hi, I’m Malin Sanne, a Digital Marketing Specialist and MA candidate in Sports Business & Communication based in Munich. I combine academic insight with hands-on experience across social media, website optimization, and CRM implementations to help brands engage audiences and generate leads. I’ve worked with global brands like Audi and Arc’teryx, driving multi-channel campaigns and delivering measurable results.

In my work, I bridge brand strategy with creative execution—whether it’s crafting content, localizing assets for Europe, or leading a HubSpot rollout. I’m passionate about blending data-driven insights with compelling storytelling to elevate fan engagement and grow communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Afrikaans

Intermediate

Work Experience

Master's Thesis Student at Audi Tradition

April 1, 2025 - November 19, 2025

Drove social media strategy and content for Instagram and TikTok, growing follower base by 15% within five months and sustaining over 2 million monthly views. Contributed to the strategic optimization of the customer journey for the Audi Tradition app and website.

Social Media & Club Management Intern at Audi Tradition

April 1, 2025 - April 1, 2025

Brand Communication & Trade Marketing Intern at Arc'teryx

October 1, 2024 - October 1, 2024

Adapted and localized global campaign assets for seven European markets across social media, PR, OOH, and paid advertising. Managed co-marketing activities with retail partners to ensure global brand consistency, including the joint planning and execution of community events.

Marketing Consultant at DNH Technologies

August 31, 2023 - August 31, 2023

Led a complete website redesign project focused on SEO optimization, lead generation, and improving the conversion funnel. Managed the end-to-end research and implementation of the HubSpot CRM system to professionalize the management of client inquiries and orders. Directed Google Ads campaigns and conducted strategic testing of LinkedIn Ads to expand marketing channels. Planned and executed the company's presence at a major industry trade fair.

Digital Content Creator (Part-time) at ZC Marketing Consulting

January 31, 2021 - January 31, 2021

Conceptualized and produced photo and video-based, story-first content for a portfolio of premium brands including Castle, KTM, Bentley, and Motul. Collaborated on the development of social media strategies and managed the company's Facebook, Instagram, and YouTube channels.

Videographer (Part-time) at Highbury Media

December 31, 2018 - December 31, 2018

Produced video content for the social media channels of several leading print magazines.