Gwendolyn Rearich

Freelance Designer at FY's Wonderfest

Develop brand identity for a fall event geared toward first-year college students; ideated with pen and paper sketches; presented and implemented feedback; created logos with color variations and digital assets (icons, header image) for print and digital use; addressed online sharing issues to ensure intuitive use for client.

Artwork Coordinator at Circadia by Dr. Pugliese, Inc.

Coordinate artwork for print production of retail and professional packaging (bottles, boxes, tubes, glass, multilingual labels). Communicate with external printers to obtain quotes, proofs, and final approvals. Maintain an organized shared product library; provide design support to Marketing for editorial ads and in-box promos; report to Regulatory & Quality Director, Operations Manager, and Brand Asset Manager.

Member at AIGA Kutztown

Member of the student chapter of the design association; participated in events.

Treasurer at Image Making Club

Managed club finances and budgets.

Merchandiser Designer at Greetings, Inc.

Work for a greeting card company; service two local retail stores monthly and twice-monthly according to the merchandising calendar; learn and use two order-placement software to submit orders for everyday cards; maintain displays; place orders with local sales representatives; perform seasonal updates.

Secretary at Phi Sigma Pi Honors Fraternity

Secretary; managed communications and records.

Cheerleader at KU Cheer Team

Cheer team member; contributed to athletic performance and team dynamics.

Cellist at KU Orchestra

Volunteer Designer at DesignRX

Helped peers in Art Education and Fine Arts create branding and visual identity; brainstormed ideas with client; collaborated with two other volunteer designers on the project; developed, packaged, and presented a primary logo, a typography system, a set of vector icons, and a header image for the client’s Etsy shop.