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I am data-driven, with advanced expertise in Google and Microsoft Ads, and extensive experience across industry-leading platforms. I thrive in fast-paced environments and consistently exceed client expectations. I work in true partnership with clients, aligning strategies to their goals—whether focused on revenue growth, profitability, brand awareness, or omnichannel integration. I lead with strategic planning, training, and process automation to drive measurable results.…I am data-driven, with advanced expertise in Google and Microsoft Ads, and extensive experience across industry-leading platforms. I thrive in fast-paced environments and consistently exceed client expectations. I work in true partnership with clients, aligning strategies to their goals—whether focused on revenue growth, profitability, brand awareness, or omnichannel integration. I lead with strategic planning, training, and process automation to drive measurable results.

Hugh Peter Wardsen

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I am data-driven, with advanced expertise in Google and Microsoft Ads, and extensive experience across industry-leading platforms. I thrive in fast-paced environments and consistently exceed client expectations. I work in true partnership with clients, aligning strategies to their goals—whether focused on revenue growth, profitability, brand awareness, or omnichannel integration. I lead with strategic planning, training, and process automation to drive measurable results.…I am data-driven, with advanced expertise in Google and Microsoft Ads, and extensive experience across industry-leading platforms. I thrive in fast-paced environments and consistently exceed client expectations. I work in true partnership with clients, aligning strategies to their goals—whether focused on revenue growth, profitability, brand awareness, or omnichannel integration. I lead with strategic planning, training, and process automation to drive measurable results.

Available to hire

I am data-driven, with advanced expertise in Google and Microsoft Ads, and extensive experience across industry-leading platforms. I thrive in fast-paced environments and consistently exceed client expectations.

I work in true partnership with clients, aligning strategies to their goals—whether focused on revenue growth, profitability, brand awareness, or omnichannel integration. I lead with strategic planning, training, and process automation to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Manager at THG Ingenuity

December 31, 2022 - December 31, 2022

Oversee 5 Paid Media executives; 21 accounts across 12 countries; define best practices across Search, Shopping & Display; translations of keywords and ad copy for non-English activity; manage budgets and client relationships.

Senior Paid Media Manager at PMX

January 1, 2022 - November 19, 2025

Lead a team of 5 Paid Media Executives; provide 1-2-1 coaching and strategic support; responsible for multiple accounts; drive growth and profitability; launched new DTC campaigns and expanded cross-channel success; collaborated with Google to diversify accounts beyond search; oversaw new account launches and client relationships.

Senior Paid Search Executive at THG Ingenuity

January 1, 2022 - January 1, 2022

Manager of a team of Paid Media executives responsible for 21 accounts across 12 countries; accountable for a monthly Paid Search budget of £350,000+; provided training to ensure the team had the needed tools & skills; strategic planning and quarterly roadmaps; automated reporting; scripting across accounts to flag issues; collaboration with Google to diversify accounts beyond search (Display, Discovery & YouTube).

Paid Search Executive at Dentsu | iProspect

January 1, 2021 - January 1, 2021

Pushed innovation & insights across client base; set up Search Ads 360 inventory management solutions to automate campaign creation and management; implemented feed optimization and a strategic pricing structure using Shopping with custom labels to improve client profitability.