Oarabile Mmusi
A dynamic and detail-oriented Digital Marketing Specialist with a proven track record in social media marketing, content creation, and data-driven strategies that significantly boost brand visibility and customer…
About
A dynamic and detail-oriented Digital Marketing Specialist with a proven track record in social media marketing, content creation, and data-driven strategies that significantly boost brand visibility and customer engagement. With over 12 years of experience at Statistics Botswana , adept at crafting visually engaging designs and compelling digital campaigns, ensuring strong brand voice and consistency across platforms. Skilled in leveraging Adobe Creative Suite, digital publishing, and marketing analytics tools to deliver innovative solutions focused on audience engagement and measurable results. Possesses strong written communication, creativity, and a keen awareness of digital trends.
- Joined November 2025
Languages
- EnglishAdvanced
Industry experience
- Government
- Media & Entertainment
- Education
- Professional Services
- Other
Work experience· 4 roles
Created billboards, banners, logos, product packaging and other visual content for clients including Primedia Outdoor, NT T Motor Group, Nissan campaigns, NAHP, Oasis Motel, Botswana Water Utilities, DEAL JEANS, IEC Botswana, Imperial School of Business & Science, Taurus Batteries, Water Utilities Corporation, Orange Botswana, Clover Botswana, BOBS, and more.
Packaging of Statistical Outputs – layout of all statistical publications and production setup. Annual Reports – Photography, Design and layout and printing. Info Graphics – Dissemination of statistical data through info graphics for easy comprehension of Statistics. Branding – developing, up-keeping of the brand. Project management – including briefing suppliers, handing over projects, ensuring that project deadlines are met; scheduling work and reporting. Social media Content Creation – Video, photography, and animation of content. Tracking and Reporting of Digital media- Social media insights, google analytics and creation of digital statistical publication reports to management.
Creative ideas and campaigns as required (Circumcision, Botswana Defence Force, Multiple Concurrent Partners, Lovers Plus and other PSI campaigns). Coordinating the design of logos, templates, product packaging and other visual content for BCC, IPC and marketing campaigns. Writing Creative briefs and coordinating photo-shoots and selecting appropriate images for campaign materials. Create brand guidelines for all PSI brands and campaigns and ensuring donor branding requirements are adhered to. Planning and organising design and production workload to meet delivery deadlines. Managing production through liaising with Procurement and Production houses. Developing story boards for TV adverts. Project budgets and schedules.
Education
Certifications and awards· 6
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