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Oarabile Mmusi

Available to hire

A dynamic and detail-oriented Digital Marketing Specialist with a proven track record in social media marketing, content creation, and data-driven strategies that significantly boost brand visibility and customer…

About

A dynamic and detail-oriented Digital Marketing Specialist with a proven track record in social media marketing, content creation, and data-driven strategies that significantly boost brand visibility and customer engagement. With over 12 years of experience at Statistics Botswana , adept at crafting visually engaging designs and compelling digital campaigns, ensuring strong brand voice and consistency across platforms. Skilled in leveraging Adobe Creative Suite, digital publishing, and marketing analytics tools to deliver innovative solutions focused on audience engagement and measurable results. Possesses strong written communication, creativity, and a keen awareness of digital trends.

  • Joined November 2025

Industry experience

  • Government
  • Media & Entertainment
  • Education
  • Professional Services
  • Other

Work experience· 4 roles

Freelance Graphic Designer / Visual Content Creator · Freelancing (Multiple Clients)Dec 2022 – Dec 2022 · 1 mo

Created billboards, banners, logos, product packaging and other visual content for clients including Primedia Outdoor, NT T Motor Group, Nissan campaigns, NAHP, Oasis Motel, Botswana Water Utilities, DEAL JEANS, IEC Botswana, Imperial School of Business & Science, Taurus Batteries, Water Utilities Corporation, Orange Botswana, Clover Botswana, BOBS, and more.

Desktop Publisher · Statistics BotswanaDec 2022 – Dec 2022 · 1 mo

Packaging of Statistical Outputs – layout of all statistical publications and production setup. Annual Reports – Photography, Design and layout and printing. Info Graphics – Dissemination of statistical data through info graphics for easy comprehension of Statistics. Branding – developing, up-keeping of the brand. Project management – including briefing suppliers, handing over projects, ensuring that project deadlines are met; scheduling work and reporting. Social media Content Creation – Video, photography, and animation of content. Tracking and Reporting of Digital media- Social media insights, google analytics and creation of digital statistical publication reports to management.

Marketing Team · PSI BotswanaDec 2012 – Dec 2012 · 1 mo

Creative ideas and campaigns as required (Circumcision, Botswana Defence Force, Multiple Concurrent Partners, Lovers Plus and other PSI campaigns). Coordinating the design of logos, templates, product packaging and other visual content for BCC, IPC and marketing campaigns. Writing Creative briefs and coordinating photo-shoots and selecting appropriate images for campaign materials. Create brand guidelines for all PSI brands and campaigns and ensuring donor branding requirements are adhered to. Planning and organising design and production workload to meet delivery deadlines. Managing production through liaising with Procurement and Production houses. Developing story boards for TV adverts. Project budgets and schedules.

Designer / Photographer · Futbol BotswanaDec 2007 – Dec 2007 · 1 mo

Education

Diploma in Packaging Technology · The Institute of Packaging (SA)2030 – 2025
Digital Strategy for PR & Communication Practitioners · PRISA (Public Relations & Communication Management)2030 – 2025
Change Management Principles and Essentials for Change · University of Botswana2030 – 2025
Team Building · IDM (Institute of Development Management)2030 – 2025

Certifications and awards· 6

Baccalaureus Technologiae (B-Tech) with Honours, Graphic Design2001 – 2005
Baccalaureus Technologiae (B-Tech) with Honours, Graphic Design2001 – 2005
Diploma in Packaging Technology2030 – 2025
Digital Strategy for PR & Communication Practitioners2030 – 2025

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