Bettina Rooney

Available to hire

I’m a paid advertising professional with experience managing media budgets of both large and small scale. I’ve led Google Ads, Meta, and TikTok campaigns, delivering measurable results for a diverse client base.

About

I’m a paid advertising professional with experience managing media budgets of both large and small scale. I’ve led Google Ads, Meta, and TikTok campaigns, delivering measurable results for a diverse client base. I take pride in crafting effective PPC strategies and collaborating with cross-functional teams to drive growth.

I also enjoy mentoring and education, helping the next generation of PPC managers through instruction and knowledge sharing, while continuously refining processes to improve efficiency and outcomes for clients.

  • 7 years' experience
  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

More experts in Budapest, Hungary

Work experience· 4 roles

Senior PPC Manager · RooniiNov 2023 – Present · 3 yrs 1 mo

- Responsible for managing Google Ads, Meta and TikTok accounts. - Developing social media and PPC campaign strategies. - Managed clients: Elyn’s Lab Cosmetics and Stan Ahuja Custom Tailoring

Senior PPC Manager · Meraki MarketingFeb 2022 – Sep 2023 · 1 yr 8 mos

- Overseeing Google Ads, Meta, and Waze campaigns (exceeding 20050.00 euros monthly) in both English and Hungarian. - Creating campaign strategies for both potential and existing clients. Executing account audits. - Addressing in-house measurement issues through Tag Manager. - Managed clients: Ford Petrányi Budapest, Nissan Petrányi Autó Centrum, Alkatrész Ford Petrányi, ZoSkin, Swapp, UniTravel, Itaka, Intelligenetics, Margit Medical, GabiJó, and Wiking Yacht Club

Senior PPC Manager · PPC Media - BudapestJan 2020 – Jan 2025 · 5 yrs 1 mo

- Managing Google Ads, Meta, and Criteo campaigns with a monthly value of more than 125,000.00 euros in both English and Hungarian. - Conducting user experience audits on clients' websites to identify issues that may adversely affect campaign performance. - Auditing Google Ads and Meta accounts and presenting findings to prospective clients. - Participating in tenders and successfully acquiring new clients for the company. - Developing effective pay-per-click marketing strategies for clients. - Leading a team of five members and supporting junior colleagues. Engaging in the education of the next generation of PPC managers as an instructor. - Managed clients: XXXLutz, OBI, Aktív Kft, Wellnet, Myrobalan, Marclean, AD Tectum, Aktivsport, Foramax, Mayo Chix, MediNatural, Vitaking, Vitaminkirály, Gymstore, Eurotrade, Technorollshop, Bluebird, Di Lusso Plaza, Duelbox, Topspuelen, and Aximmetry

KIOSK Advertising · Online Marketing ManagerNov 2018 – Oct 2019 · 1 yr

Education

Master of Communications and Media Studies · Corvinus University of Budapest2030 – 2025
Bachelor of Communication and Media Studies · Corvinus University of Budapest2011 – 2015

Certifications and awards

Google Partners Digital Champion in Smart Bidding2020

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