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I'm Rosie Mary Florence Whooley, an account manager with director-level experience running an influencer marketing agency. I pitch, conceptualize and lead influencer campaigns for clients while managing a roster of eight creators, bringing projects in on time and to completion. I'm a highly organized team player with four years of industry experience, and I'm now looking to contribute creative and strategic expertise to a forward-thinking marketing or PR team.…I'm Rosie Mary Florence Whooley, an account manager with director-level experience running an influencer marketing agency. I pitch, conceptualize and lead influencer campaigns for clients while managing a roster of eight creators, bringing projects in on time and to completion. I'm a highly organized team player with four years of industry experience, and I'm now looking to contribute creative and strategic expertise to a forward-thinking marketing or PR team.

Rosie Mary Florence Whooley

Creative Director, Project Manager, Production Manager, +2

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I'm Rosie Mary Florence Whooley, an account manager with director-level experience running an influencer marketing agency. I pitch, conceptualize and lead influencer campaigns for clients while managing a roster of eight creators, bringing projects in on time and to completion. I'm a highly organized team player with four years of industry experience, and I'm now looking to contribute creative and strategic expertise to a forward-thinking marketing or PR team.…I'm Rosie Mary Florence Whooley, an account manager with director-level experience running an influencer marketing agency. I pitch, conceptualize and lead influencer campaigns for clients while managing a roster of eight creators, bringing projects in on time and to completion. I'm a highly organized team player with four years of industry experience, and I'm now looking to contribute creative and strategic expertise to a forward-thinking marketing or PR team.

Available to hire

I’m Rosie Mary Florence Whooley, an account manager with director-level experience running an influencer marketing agency. I pitch, conceptualize and lead influencer campaigns for clients while managing a roster of eight creators, bringing projects in on time and to completion.

I’m a highly organized team player with four years of industry experience, and I’m now looking to contribute creative and strategic expertise to a forward-thinking marketing or PR team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Advanced

English

Fluent

Work Experience

Director and Co-owner at Spud Agency

October 1, 2025 - October 1, 2025

Led day-to-day operations of the agency including client management, pitching, business strategy and accounts. Drove growth by tripling Spud’s largest client retainer within six months, hiring new staff and pitching to new business. Conceptualised and executed influencer marketing programs that consistently generated a cost per view of 10p and under and engagement rates of 4%+. Designed HO KA’s 'Cultural Connector' influencer program for lifestyle launches; contracted and negotiated fees within budget for 10 creators; built a bespoke tracking system to measure results year-round. Weekly tasks included creating briefs per launch, approving and overseeing content going live, producing monthly reports and newsletters, recruiting new talent, and ensuring client satisfaction. Program success led to Spud being commissioned to run a parallel 'Performance Connector' program.

Talent and Account Manager at Spud Agency

January 1, 2025 - January 1, 2025

Produced a HO KA EMEA launch campaign generating 6M+ views and an estimated £50k+ media value, leading the client to retain Spud for 2025. Oversaw agency projects and client relationships single-handedly for two months during a management absence, ensuring smooth operations and campaign delivery. Managed accounts for global clients including Marriott International and Sonos, handling influencer selection, fee negotiation, content delivery, and results reporting. Directed a roster of 8+ influencers, securing consistent projects for all talent and brands involved. Negotiated a high-value book deal with Ebury Publishing (Penguin) for our talent; designed Sonos Christmas influencer event (sourcing suppliers, selecting influencers, reporting results) with client gain in 30+ social posts. Managed on-site influencer campaigns at Marriott properties to meet client objectives.

Talent Assistant at Spud Agency

October 1, 2022 - October 1, 2022

Supported the talent manager within the influencer roster; organized diaries, planned content schedules, ensured content delivery was on time, and compiled statistics after every campaign. Demonstrated adaptability and teamwork by assisting in every area to achieve agency objectives while working in a small business.

Fashion PR Intern at Alice King PR (internship)

August 1, 2016 - August 1, 2016

Supported brands such as The Place London, Alice Archer and Ame Moi in a fast-paced digital environment. Managed campaigns and social media by creating posts, facilitating sponsored influencer content and building an omnichannel presence. Conducted research, distributed materials to and liaised with magazines, journalists and influencers; ran social media accounts and created PR pieces such as Christmas gift guides for each brand.