Available to hire
I’m Mihaila Dimitrova, a marketing professional with 6+ years of experience in digital marketing, campaign management, and brand growth across B2B and B2C environments. I’m skilled at developing and executing multi-channel marketing strategies that drive measurable results and align with business goals.
I excel in digital advertising, automation, and performance analysis, with a proven track record of improving lead generation, conversion rates, and customer engagement. I’ve led cross-functional projects and collaborated with sales, design, and delivery teams to ensure seamless execution and maximum ROI.
Experience Level
Language
English
Advanced
German
Beginner
Italian
Beginner
Work Experience
Marketing & Sales Executive at The Business Institute
July 1, 2025 - July 1, 2025Develop and execute strategic marketing campaigns to promote educational programs and workshops. Manage paid advertising across Google, Meta, and LinkedIn—optimizing targeting and budget allocation to achieve maximum ROI. Plan and deliver lead-generation and nurturing campaigns that increased qualified leads by 28%. Create and manage content calendars, ensuring cohesive brand messaging across channels. Produce and edit marketing materials—newsletters, website content, and campaign landing pages. Collaborate with sales teams to align marketing objectives with business goals and improve conversion performance. Support new product positioning through product development, go-to-market strategy and market research.
Marketing & Events Specialist at Oborishte 5 Gallery & Hall
December 31, 2021 - December 31, 2021Managed end-to-end event marketing campaigns, securing strategic partnerships and sponsorships. Oversaw communications, PR, and branding activities for exhibitions and corporate events. Managed event logistics and coordinated vendors to ensure seamless execution.
Marketing Assistant at Ella Bulgaria
December 31, 2019 - December 31, 2019Supported marketing and category teams with product analysis and rebranding initiatives.
Marketing & Event Coordinator at The City Media Group
December 31, 2018 - December 31, 2018Organized monthly B2B events for architecture and construction professionals. Collaborated with sales and sponsors to optimize brand positioning and visibility. Managed event communications – website updates, email campaigns, program announcements. Supervised on-site execution and post-event evaluation.
Early Career Internship / Internships at Various brands (Superbrands Bulgaria; Publicis Bulgaria; UniCredit Bulbank; TaxBack)
December 31, 2017 - December 31, 2017Gained foundational experience in event planning, BTL marketing, and customer service.
Education
Alternative MBA at The Business Institute
January 1, 2023 - December 31, 2024Master in Marketing and Advertising at UNWE Sofia
January 1, 2017 - December 31, 2018Bachelor in Finance at University of Economics Varna
January 1, 2012 - December 31, 2016Qualifications
Erasmus+ Exchange Program
January 11, 2030 - November 19, 2025Erasmus Student Network Volunteer (Varna)
January 11, 2030 - November 19, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
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