I am a digital marketing and content professional with 5+ years of experience in the hospitality industry, currently working as Digital Content Manager for Hyatt Hotels in the EAME region. My expertise lies in developing performance-driven content strategies that enhance user experience, boost conversion rates, and strengthen global brand presence. At Hyatt, I have led initiatives such as the Digital Content Score, a framework created to track and optimize website performance. With a background spanning B2C and B2B sales, content creation, and cross-functional collaboration, I bring a mix of strategic thinking, analytical insight, and hands-on execution. I am Spanish native speaker, fluent in English, with upper-intermediate German, and thrive in international, multicultural environments. I’m passionate about digital innovation, artificial intelligence, and creating solutions that generate measurable business value.

Sergio Palomo Gómez

I am a digital marketing and content professional with 5+ years of experience in the hospitality industry, currently working as Digital Content Manager for Hyatt Hotels in the EAME region. My expertise lies in developing performance-driven content strategies that enhance user experience, boost conversion rates, and strengthen global brand presence. At Hyatt, I have led initiatives such as the Digital Content Score, a framework created to track and optimize website performance. With a background spanning B2C and B2B sales, content creation, and cross-functional collaboration, I bring a mix of strategic thinking, analytical insight, and hands-on execution. I am Spanish native speaker, fluent in English, with upper-intermediate German, and thrive in international, multicultural environments. I’m passionate about digital innovation, artificial intelligence, and creating solutions that generate measurable business value.

Available to hire

I am a digital marketing and content professional with 5+ years of experience in the hospitality industry, currently working as Digital Content Manager for Hyatt Hotels in the EAME region.

My expertise lies in developing performance-driven content strategies that enhance user experience, boost conversion rates, and strengthen global brand presence. At Hyatt, I have led initiatives such as the Digital Content Score, a framework created to track and optimize website performance.

With a background spanning B2C and B2B sales, content creation, and cross-functional collaboration, I bring a mix of strategic thinking, analytical insight, and hands-on execution. I am Spanish native speaker, fluent in English, with upper-intermediate German, and thrive in international, multicultural environments.

I’m passionate about digital innovation, artificial intelligence, and creating solutions that generate measurable business value.

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Experience Level

Expert
Expert
Expert
Expert

Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced

Work Experience

Digital Content Assistant, Transcreation and Reservations Associate at Hyatt Hotels
June 1, 2022 - June 1, 2022
Supported the Digital team in managing Hyatt's social media channels and websites, ensuring alignment with brand positioning. Also assisted in the translation and transcreation process from English to Spanish across digital platforms.
Digital Content Manager EAME at Hyatt Hotels
June 1, 2022 - November 19, 2025
Focused on enhancing Hyatt's digital ecosystem through data-driven strategies that elevate guest personalization and strengthen the brand's competitive edge in the market.
Reservations Sales Associate at Hyatt Hotels
December 1, 2020 - December 1, 2020
B2C role combining customer service and sales, upselling, delivering tailored recommendations, and promoting enrollment in the Hyatt loyalty program.
Sales and Account Manager Spain at eGENTIC
April 1, 2019 - April 1, 2019
B2B role focused on the Spanish market, managing commercial outreach and negotiations by phone with companies interested in lead generation services to develop targeted email and phone marketing campaigns.
Digital Sales Manager at IMPACTING EMAIL MARKETING SOLUTIONS
August 1, 2018 - August 1, 2018
B2B role focused on new business development through market research, product presentations, and negotiation with companies interested in email marketing solutions.
Fundraise Campaign Agent at UNHCR
March 1, 2018 - March 1, 2018
Outbound donor outreach to secure new donors for UNHCR Madrid, fostering engagement and promoting the organization's mission.
Team Leader and Manager of Two Face-to-Face Fundraising Sales Teams at UNHCR
July 1, 2016 - July 1, 2016
Responsible for hiring, training, and supervising new colleagues to ensure they developed the skills needed for successful performance.

Education

Advanced Program in AI Applied to Marketing and Sales at ESIC Marketing and Business School
October 1, 2025 - May 1, 2026
Master's Degree in Social Communication, specialized in 'Communication, Social Change and Development' at Universidad Complutense de Madrid
January 1, 2015 - December 31, 2017
Master's Degree in Digital Interactive Technologies at CEV and Universidad Complutense de Madrid
January 1, 2009 - December 31, 2010
Degree in Advertising and Public Relations at Universidad Complutense de Madrid
January 1, 2004 - December 31, 2009

Qualifications

E-Marketing online course
February 1, 2018 - June 1, 2018
Social Communication and NGO: Marketing and Communication
May 1, 2017 - May 31, 2017
Community Manager online course
December 1, 2011 - February 1, 2012

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Other