I am a UGC Creator and PR professional specializing in authentic storytelling, strategic communication, and community-driven content.
I am a UGC Creator and PR professional specializing in authentic storytelling, strategic communication, and community-driven content. My work focuses on transforming products, services, and experiences into powerful narratives that connect emotionally and convert effectively.
With a strong eye for aesthetics, branding, and consumer behavior, I create content that feels real, trustworthy, and aligned with current digital trends. My approach is intentional, human-centered, and results-oriented.
Employment and project experience
Videographer Acme Co.
January 2017 - March 2017
Director of Photography HBO
January 2019 - March 2019
O Boticário is one of the largest and most beloved beauty brands in Brazil, known for its strong presence in perfumery, skincare, and personal care. The brand is recognized for innovation, sustainability, and emotional storytelling, making it a reference in the beauty industry across Latin America.
for beauty, skincare, lifestyle, wellness, food, and everyday products Scriptwriting, filming, editing, and creative direction for video and photo content Cross-platform content production (Instagram, TikTok, YouTube Shorts) PR and brand relationship management Brief interpretation, deliverables management, and campaign planning Content performance analysis and optimization Personal branding, digital positioning, and audience engagement strategy
Managed household routines, shopping, meals, and staff coordination for professional athletes. Ensured high hygiene and cleanliness standards in residential properties.
Courses in Social Media Content Creation UGC Production Workshops Aesthetic direction, storytelling, and script development
Video Editing (CapCut, InShot, basic Premiere) Photo Editing (Lightroom, VSCO) Canva Design & Graphic Layouts Visual creativity for social media
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