Available to hire
Hi, I’m Grace-Ann Granum, a self-motivated marketing professional with a passion for turning data into results. I specialize in building and executing social media strategies across Meta, YouTube, TikTok, and LinkedIn, with a strong focus on marrying creative content with performance metrics to drive engagement and growth.
I’m collaborative, organized, and curious, always looking for ways to optimize campaigns and mentor teammates. I value clear communication, critical thinking, and strong interpersonal skills that help me lead cross-functional teams and deliver measurable value for brands.
Experience Level
Expert
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Intermediate
Work Experience
Social Media Manager / Content Creator at unMEAT
May 1, 2024 - October 1, 2025Developed and executed comprehensive social media strategies for Meta, YouTube, and TikTok with B2C marketing, leading to a 13% engagement increase within two months. Analyzed social media trends, created engaging content, and drove performance. Led the unMEAT Cooking Competition campaign, generating over 5.97 million views across YouTube, TikTok, and Instagram. Grew YouTube channel by 500+ followers in a month with 7 videos and 7k+ views.
Social Media Strategist at NeoReach
September 1, 2021 - October 1, 2023Led ideation and execution of content strategies on Meta, LinkedIn, X, TikTok, and YouTube with B2B and B2C marketing. Optimized SEO and analyzed analytics to maximize exposure and engagement. Spearheaded the YouTube series verifi ed promotion with over 1.2 million views; grew Instagram by 2.5k followers and doubled LinkedIn followers with a consistent content schedule.
Senior Marketing Manager at Pace Delivers
January 1, 2020 - January 1, 2021Led and managed a two-person team to create and promote marketing campaigns attracting restaurant customers. Oversaw marketing operations and social platforms to identify opportunities and deliver effective strategies. Initiated the BTS campaign Shift in the Life on Instagram, increasing engagement by 40%.
Assistant Marketing Manager at Pace Perk
January 1, 2019 - January 1, 2020Created content via social media to drive sales and contributed to various in-store activities and events. Analyzed data to understand drivers of sales and formed recommendations.
Education
Bachelor of Business Administration (B.B.A.) Global Marketing Management at Pace University, Lubin School of Business
January 11, 2030 - December 16, 2025Qualifications
Legacy Scholarship
January 11, 2030 - December 16, 2025Pace Incentive Award
January 11, 2030 - December 16, 2025Alpha Lambda Delta Honors Society
January 11, 2030 - December 16, 2025Dean's List First Honors
January 11, 2030 - December 16, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services
Experience Level
Expert
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Expert
Expert
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Expert
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Intermediate
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