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Hi, I'm Haya Jauza Afifah, a Digital Business graduate from Universitas Pendidikan Indonesia, and I recently completed a UI/UX Specialist Internship at Telkom Indonesia. I am passionate about designing impactful digital products that balance usability, business objectives, and user needs. I have hands-on experience in conducting user research, evaluating digital products using Heuristic Evaluation and Cognitive Walkthrough methods, and translating insights into user-centered design solutions. I am familiar with design principles such as Fitt's Law and Gutenberg Principle, and I bring a data-driven, detail-oriented, and collaborative approach to every project.…Hi, I'm Haya Jauza Afifah, a Digital Business graduate from Universitas Pendidikan Indonesia, and I recently completed a UI/UX Specialist Internship at Telkom Indonesia. I am passionate about designing impactful digital products that balance usability, business objectives, and user needs. I have hands-on experience in conducting user research, evaluating digital products using Heuristic Evaluation and Cognitive Walkthrough methods, and translating insights into user-centered design solutions. I am familiar with design principles such as Fitt's Law and Gutenberg Principle, and I bring a data-driven, detail-oriented, and collaborative approach to every project.

Haya Jauza Afifah

UX Designer, UI Designer, Graphic Designer, +1

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Hi, I'm Haya Jauza Afifah, a Digital Business graduate from Universitas Pendidikan Indonesia, and I recently completed a UI/UX Specialist Internship at Telkom Indonesia. I am passionate about designing impactful digital products that balance usability, business objectives, and user needs. I have hands-on experience in conducting user research, evaluating digital products using Heuristic Evaluation and Cognitive Walkthrough methods, and translating insights into user-centered design solutions. I am familiar with design principles such as Fitt's Law and Gutenberg Principle, and I bring a data-driven, detail-oriented, and collaborative approach to every project.…Hi, I'm Haya Jauza Afifah, a Digital Business graduate from Universitas Pendidikan Indonesia, and I recently completed a UI/UX Specialist Internship at Telkom Indonesia. I am passionate about designing impactful digital products that balance usability, business objectives, and user needs. I have hands-on experience in conducting user research, evaluating digital products using Heuristic Evaluation and Cognitive Walkthrough methods, and translating insights into user-centered design solutions. I am familiar with design principles such as Fitt's Law and Gutenberg Principle, and I bring a data-driven, detail-oriented, and collaborative approach to every project.

Available to hire

Hi, I’m Haya Jauza Afifah, a Digital Business graduate from Universitas Pendidikan Indonesia, and I recently completed a UI/UX Specialist Internship at Telkom Indonesia.

I am passionate about designing impactful digital products that balance usability, business objectives, and user needs. I have hands-on experience in conducting user research, evaluating digital products using Heuristic Evaluation and Cognitive Walkthrough methods, and translating insights into user-centered design solutions. I am familiar with design principles such as Fitt’s Law and Gutenberg Principle, and I bring a data-driven, detail-oriented, and collaborative approach to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Graphic Designer at Fortyeight Group

August 1, 2025 - August 1, 2025

Designed 50+ engaging social media contents for three outlets (48 Street, 48 Island, and Bakmie Haochi); created 5+ coffee bottle label and packaging designs; collaborated with the digital marketing team to produce 7+ promotional videos for Instagram Reels and TikTok, increasing reach and engagement by up to 20%.

UI/UX Specialist Intern at PT Telekomunikasi Indonesia (Persero) Tbk

December 1, 2024 - December 1, 2024

Conducted usability testing on the Profit+ website using heuristic evaluation and identified over 40 usability issues with an average severity rating of 2.75; redesigned the Monetization UI/UX to align with subsidiaries' new business processes; led the development of the Benchmark feature as project lead, managing a 3-member team through the Work Breakdown Structure (WBS) framework to ensure on-time and efficient delivery; developed an automated document system for four key administrative documents, enabling auto-generation based on user input and reducing manual work by up to 70%.

Head of Visual Design Division at Digital Business Student Unity (DIGNITY) UPI

December 1, 2023 - December 1, 2023

Collaborated with the Visual Design Division team to conceptualize Instagram content; produced 30+ visually appealing Instagram feeds, 100+ Instagram stories, and 10+ Instagram reels with the highest number of views; designed a collaboration Instagram content with Sinergi XL Future Leader 2023 and Komunita Kemenkeu about emotional intelligence; increased Instagram followers by 4.4%, reached 15.4K accounts, and 188.8K impressions within 3 months.