Available to hire
Hi, I’m Intan Ferrlia Ikram Shah, a video editor and multimedia designer with over 7 years in the creative industry. I specialise in video editing, motion graphics, creative direction, and integrated campaign execution. I’ve led creative teams, developed data-driven content strategies, and delivered high-quality visuals across digital platforms while collaborating across functions to drive brand storytelling.
I love turning insights into engaging visuals and measurable outcomes, and I’m seeking a leadership role where I can leverage my creative and strategic expertise to drive brand growth and innovation. I’m excited to mentor teams, streamline processes, and push creative boundaries in a collaborative environment.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Talent Vetting and Strategic Alignment at Self Employed Freelance
August 27, 2025 - November 20, 2025Led strategic discovery and meticulous vetting of macro, micro, and nano-influencers across core digital platforms, including Meta Ads and TikTok Ads. Managed end-to-end commercial processes (outreach, negotiations, and content rights), drafted influencer contracts to ensure brand safety and platform compliance, and produced detailed briefs to guide content production. Analyzed performance data across organic and paid campaigns and delivered post-campaign insights and recommendations for optimization.
Freelance Designer at Serba Wangi Sdn. Bhd.
August 26, 2025 - August 26, 2025Created visual design concepts and assets for campaigns, collaborating with marketing and product teams to ensure design solutions aligned with commercial objectives. Delivered marketing visuals, branding assets, and packaging designs while maintaining brand consistency.
Creative Innovation Marketing Manager at Beauty Effect Stores Sdn. Bhd. (Skin Made Brand)
June 27, 2025 - June 27, 2025Developed and executed creative marketing strategies to boost brand visibility and customer engagement. Aligned creative initiatives with sales goals, product development, and campaign KPIs; managed internal and external creative teams; produced marketing materials across social, packaging, and POSM; ensured brand consistency and timely delivery.
Administrator Cum Receptionist at Luxasia Sdn. Bhd.
January 31, 2019 - January 31, 2019Managed front desk, inventory and re-ordering, maintained meeting spaces, answered and redirected calls, and supported HR/Finance with monthly payouts where required.
Associate Integration (Outdoor) at Entropia Sdn. Bhd.
April 30, 2020 - April 30, 2020Partnered with agency leads to plan outdoor media for major clients; conducted extensive campaign research; supported onboarding of specialist vendors; tracked campaign performance and produced weekly reports to inform strategy.
Junior Multimedia Designer at Magazine Fashion Sdn. Bhd.
August 31, 2019 - August 31, 2019Designed festival apparel, mugs, and gift merchandise; led product photography and end-to-end editing; planned and produced social media graphics and assets; supported product photography needs.
Senior Media Technician at Iyuno Media Sdn. Bhd.
April 30, 2023 - April 30, 2023Managed high-value client accounts (Netflix, Disney, DWA, Mattel) and led onboarding of new video editors. Developed training and upskilling programs; improved team efficiency via SCRUM, task tracking, and standardized quality checks; reduced editing time by 40%; organized file workflows for business continuity; advised on OTT platform strategy and performed post-production tasks including IMF transcoding and media exports.
Creative Lead at Reform Digital Sdn. Bhd.
October 31, 2024 - October 31, 2024Led the creative process from ideation to execution; developed and executed performance-driven marketing strategies; managed internal and external creative teams; aligned outputs with sales and campaign KPIs; conducted market research to guide messaging; ensured brand consistency across channels; supervised delivery of visuals and mitigated risks to meet timelines and budgets.
Freelance Designer at Self Employed
August 27, 2025 - November 20, 2025Lead strategic discovery and vetting of macro, micro, and nano-influencers across core digital platforms; conduct due diligence; manage end-to-end commercial processes; draft and negotiate contracts; ensure brand safety and regulatory compliance; drive campaign activation and relationship management; monitor performance and optimize content across paid and organic channels.
Creative Innovation Marketing Manager at Beauty Effects Stores Sdn. Bhd. (Skin Made Brand)
June 27, 2025 - June 27, 2025Developed and executed creative marketing strategies to increase brand visibility and customer engagement; aligned creative initiatives with sales goals, product development, and campaign KPIs; managed internal and external creative teams; produced multi-channel marketing materials; conducted market research to guide messaging and design direction; ensured brand consistency across outputs and delivered assets under tight deadlines.
Freelance Designer at Self Employed Freelance Designer
August 27, 2025 - November 20, 2025Led influencer talent vetting and strategic alignment, crafted data-driven content briefs, monitored content production, ensured brand safety, conducted commercial negotiations and secured rights; drafted and managed influencer contracts; ensured timely execution and adherence to quality standards across paid and organic campaigns.
Senior Media Technician at IYUNO MEDIA SDN. BHD.
April 1, 2023 - April 1, 2023Managed high-value client accounts including Netflix, Disney, DWA, and Mattel; facilitated recruitment and onboarding of new video editors; developed and implemented training programs; improved team efficiency and client satisfaction; introduced SCRUM, QA checklists, and standard operating procedures to ensure timely delivery and quality.
Associate Integration (Outdoor) at ENTROPIA SDN. BHD.
April 1, 2020 - April 1, 2020Partnered with agency clients on outdoor media campaigns; built campaign proposals; supported cross-functional brainstorming to identify ideas; onboarded specialist vendors; delivered weekly campaign reports and improved client satisfaction.
Creative Lead at REFORM DIGITAL SDN.BHD.
October 31, 2024 - October 31, 2024Led creative output, scoped client briefs, supervised design teams; maintained brand consistency across outputs; delivered high-quality art for social and digital channels; ensured deadlines and budgets; presented creative propositions to clients and incorporated feedback; monitored performance and optimized outputs; updated industry trends to keep campaigns competitive.
Freelance Talent Vetting & Strategic Alignment Lead at Self-Employed / Freelance
August 27, 2025 - PresentLeading strategic discovery and meticulous vetting of macro, micro, and nano-influencers across core digital platforms; conducting due diligence based on performance metrics; managing end-to-end talent outreach, content production oversight, and ensuring brand safety and timely delivery.
Senior Media Technician at IYUNO MEDIA SDN. BHD.
December 1, 2020 - April 30, 2023Managed high-value client accounts (Netflix, Disney, DWA, Mattel); facilitated recruitment and onboarding of new video editors; developed training and upskilling programs; implemented SOPs, QA processes, and improved team efficiency and client satisfaction.
Associate Integration (Outdoor) at ENTROPIA SDN. BHD.
September 1, 2019 - April 30, 2020Partnered with outdoor campaigns, researched and proposed campaign opportunities, coordinated with suppliers and vendors, and supported campaign execution and reporting.
Admin / Receptionist at LUXASIA SDN. BHD.
March 1, 2018 - January 31, 2019Managed front desk, office supplies, re-ordering, scheduling, and client communications; supported HR and Finance teams with monthly payouts.
Freelance Designer at Serba Wang i Sdn. Bhd.
July 1, 2025 - August 26, 2025Developed creative marketing materials and collaborated with marketing/product teams; designed social assets and packaging; maintained brand consistency across campaigns.
Creative Innovation Marketing Manager at Beauty Effect Store Sdn. Bhd. (Skin Made Brand)
March 28, 2025 - June 27, 2025Developed and executed cross-channel marketing strategies to boost brand visibility and customer engagement; aligned creatives with sales goals, product development, and KPIs; led internal and external creative teams; implemented performance-driven content strategies across web, social, email, and advertising.
Freelance Campaign Executive (KOL) / Video Editor at X 10 Media
August 27, 2025 - PresentResearched and vetted macro, micro, and nano influencers across Instagram, TikTok, and Facebook; evaluated influencers on engagement, audience demographics, content quality, and brand fit; shortlisted talents aligned with campaign objectives; managed outreach and collaboration discussions (paid, product seeding, affiliate models); assisted in rate negotiations and contract clarifications; created content briefs and monitored posting schedules; tracked performance metrics and prepared post-campaign reports; provided recommendations for future campaigns.
Education
Bachelor of Multimedia (Honours Media Arts) at Multimedia University (MMU)
October 1, 2014 - March 1, 2019Diploma in Creative Multimedia at Multimedia College (MMC)
July 1, 2011 - August 1, 2014Mandarin Level A at Kunk Wan Language Centre
October 1, 2023 - November 20, 2025UI Design at Google (Course)
March 1, 2023 - November 20, 2025Introduction to Generative AI at IBM SkillsBuild
February 1, 2025 - November 20, 2025Enterprise Design Thinking Practitioner at Course & Badge
February 1, 2025 - November 20, 2025Bachelor of Multimedia (Honours Media Arts) at Multimedia University (MMU), Cyberjaya, Selangor
October 1, 2014 - March 1, 2019Diploma in Creative Multimedia at Multimedia College (MMC), Kuala Lumpur
July 1, 2011 - August 1, 2014Bachelor of Multimedia (Honours Media Arts) at Multimedia University (MMU)
October 1, 2014 - March 1, 2019Diploma in Creative Multimedia at Multimedia College (MMC)
July 1, 2011 - August 1, 2014Mandarin Level A at Kunk Wan Language Centre
October 1, 2023 - November 20, 2025UI Design by Google at Google (Coursera)
March 1, 2023 - November 20, 2025Introduction to Generative AI at IBM SkillsBuild
February 1, 2025 - November 20, 2025Enterprise Design Thinking Practitioner Course & Badge at Course Provider
February 1, 2025 - November 20, 2025Bachelor of Multimedia (Honours Media Arts) at Multimedia University (MMU) Cyberjaya
October 1, 2014 - March 1, 2019Diploma in Creative Multimedia at Multimedia College (MMC) Kuala Lumpur
July 1, 2011 - August 1, 2014Bachelor of Multimedia (Honours Media Arts) at Multimedia University (MMU)
October 1, 2014 - March 1, 2019Diploma in Creative Multimedia at Multimedia College (MMC)
July 1, 2011 - August 1, 2014Mandarin Level A at KUNK WAN LANGUAGE CENTRE
October 1, 2023 - February 21, 2026Qualifications
UI Design by Google
March 1, 2023 - November 20, 2025Introduction to Generative AI
February 1, 2025 - November 20, 2025Enterprise Design Thinking Practitioner
February 1, 2025 - November 20, 2025UI Design by Google
March 1, 2023 - November 20, 2025IBM SkillsBuild Introduction of Generative AI
February 1, 2025 - November 20, 2025Enterprise Design Thinking Practitioner Course & Badge
February 1, 2025 - November 20, 2025UI Design by Google
March 1, 2023 - November 20, 2025Introduction to Generative AI
February 1, 2025 - November 20, 2025Enterprise Design Thinking Practitioner
February 1, 2025 - November 20, 2025UI Design by Google
March 1, 2023 - January 12, 2026Introduction of Generative AI
February 1, 2025 - January 12, 2026Enterprise Design Thinking Practitioner Course & Badge
February 1, 2025 - January 12, 2026UI Design by Google
March 1, 2023 - February 21, 2026Introduction to Generative AI
February 1, 2025 - February 21, 2026Enterprise Design Thinking Practitioner Course & Badge
February 1, 2025 - February 21, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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