I am Jacky Cheng, a seasoned international trade and overseas sales leader with 25 years in large enterprises and five years in Hong Kong. I specialize in opening new markets, building global sales ecosystems, and leading cross-functional teams to scale brands and channels across the US, Europe, the Middle East, and Asia. Fluent in English, I excel at negotiation, key account development, and multi-channel overseas marketing. In recent years I built and led overseas teams from zero to fully operational subsidiaries for solar storage products, and consistently delivered strong order growth—even in challenging markets. I thrive on turning opportunities into repeatable processes, from market entry to brand-building and scalable distribution.

Jacky Cheng

I am Jacky Cheng, a seasoned international trade and overseas sales leader with 25 years in large enterprises and five years in Hong Kong. I specialize in opening new markets, building global sales ecosystems, and leading cross-functional teams to scale brands and channels across the US, Europe, the Middle East, and Asia. Fluent in English, I excel at negotiation, key account development, and multi-channel overseas marketing. In recent years I built and led overseas teams from zero to fully operational subsidiaries for solar storage products, and consistently delivered strong order growth—even in challenging markets. I thrive on turning opportunities into repeatable processes, from market entry to brand-building and scalable distribution.

Available to hire

I am Jacky Cheng, a seasoned international trade and overseas sales leader with 25 years in large enterprises and five years in Hong Kong. I specialize in opening new markets, building global sales ecosystems, and leading cross-functional teams to scale brands and channels across the US, Europe, the Middle East, and Asia. Fluent in English, I excel at negotiation, key account development, and multi-channel overseas marketing.

In recent years I built and led overseas teams from zero to fully operational subsidiaries for solar storage products, and consistently delivered strong order growth—even in challenging markets. I thrive on turning opportunities into repeatable processes, from market entry to brand-building and scalable distribution.

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Language

English
Fluent

Work Experience

Overseas Sales Director at Shenzhen Lishengyuan Electronic Technology Co., Ltd
May 1, 2022 - November 20, 2025
Built overseas sales and marketing teams and overseas subsidiaries from zero to one; formulated overseas marketing and sales strategy; recruited and trained multiple teams; led participation in Intersolar (Germany) and Key Energy (Italy); established ESYSUNHOME brand and secured major orders (Italy's Energia Casa, 4winds Italy, Lieckipedia Germany, SMA Germany, Gigotec Belgium); achieved over RMB 100 million in sales in 2023 and over RMB 600 million in 2024.
GM at Sanders International Group Ltd
May 1, 2020 - May 1, 2020
Founded Sanders International Group Ltd (self-owned) to serve overseas end customers with customized SSD/U drive/PDA/smartwatch solutions; led to annual overseas customized orders over RMB 40 million and OEM orders RMB 220 million; built R&D and sales center in Shenzhen; collaborated with Chips & More (Germany) to provide customized smart hardware.
Overseas Sales Director at Shenzhen Truth Digital Technology Co., Ltd
December 1, 2013 - December 1, 2013
Led overseas sales department; secured orders from Verbatim, Cnmemory, HAMA; built overseas marketing department and multi-channel presence (Amazon, EBAY, independent websites); promoted brand across Southeast Asia, South America and Eastern Europe; expanded distributor network to drive growth.
Overseas Sales Director at Comix Business Machine (Shenzhen) Co., Ltd
July 1, 2010 - July 1, 2010
Led overseas sales to win orders from global brands and major retailers (GBC Japan, ACCO Australia/NZ/Mexico/US; Office Depot/OfficeMax; Staples) and built Comix brand across North/South America, Southeast Asia and Europe; annual sales exceeded RMB 800 million; established dozens of overseas distributors and a top-five brand in overseas markets.
Overseas Sales Department Manager at TCL Digital Technology / TCL International Electric
July 1, 2007 - July 1, 2007
Managed overseas sales department; achieved OEM orders with ABB; launched MUSTEK distribution in US; built overseas team and brand strategy; led to exceeding annual targets for three consecutive years and RMB 500 million in annual sales; core member of TCL Overseas Brand Strategy Center (2006).
Overseas Sales Department Manager at China (HK) Aerospace International Holdings Ltd
May 1, 2005 - May 1, 2005
Led overseas sales & marketing; built and managed overseas brand agents and branches; grew orders with Dick Smith (Australia) and established overseas branches in Australia, Dubai, Brazil and Poland; achieved annual sales over RMB 400 million; built loyal dealer networks and end-user base.

Education

Bachelor at Guangdong Southern China Commercial & Industrial University
September 1, 1997 - July 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Wholesale & Distribution, Professional Services, Retail, Other