Digital media fascinates me, it drives me to explore new ways of communicating ideas and interacting with audiences utilising current and emerging technologies. The key to successful design lies in my ability to understand and meet the users needs. This user centred approach allows me to design and create memorable online experiences that resonate with the audience.

Cid Samar

Digital media fascinates me, it drives me to explore new ways of communicating ideas and interacting with audiences utilising current and emerging technologies. The key to successful design lies in my ability to understand and meet the users needs. This user centred approach allows me to design and create memorable online experiences that resonate with the audience.

Available to hire

Digital media fascinates me, it drives me to explore new ways of communicating ideas and interacting with audiences utilising current and emerging technologies.

The key to successful design lies in my ability to understand and meet the users needs. This user centred approach allows me to design and create memorable online experiences that resonate with the audience.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

UX/UI Designer at car sales.com.au
April 1, 2017 - April 1, 2017
Designed digital interfaces for websites, microsites, campaign banners, newsletters/EDMs, and mobile and desktop applications; crafted seamless user experiences responsive to user needs and contexts; collaborated with front-end developers to implement designs.
Digital Designer at Isobar
August 1, 2011 - August 1, 2011
Designed digital interfaces for websites, microsites, campaign banners, newsletters/EDMs, mobile and desktop applications; contributed to a broad range of digital design tasks within a creative team.
Senior UX/UI Designer at KAYAK
October 1, 2021 - October 1, 2021
Gathered and evaluated user requirements; illustrated design ideas using storyboards, mockups, process flows, sitemaps and wireframes; defined key experience design activities including user research, workshops and interviews; delivered UI/visual design for web and mobile platforms.
Senior Product Designer at Hammer tech
April 1, 2023 - April 1, 2023
Creation of two native apps (Android, iOS) from discovery to finished product; design of the new UI/Design system for the web application; designing UI elements for mobile native app and establishing design system guidelines.
Senior Product Designer at Firmus
April 1, 2023 - November 20, 2025
Creation of two native apps from discovery to finished product; design of the new UI/Design system for the web application; gathering and evaluating user requirements in collaboration with product managers and developers; stakeholder engagement.
Senior UX/UI Designer at Catapult Sports
April 1, 2023 - April 1, 2023
Worked closely with cross-disciplinary teams to deliver world-class UX/UI for web and iOS/Android apps; led wireframes, prototypes, and visual design specs; built and maintained design systems and guidelines.
Senior Product Designer at Hammer tech
February 1, 2022 - April 1, 2023
Led the creation of two native apps from discovery to delivery; designed the new UI and design system for the web application; contributed UI elements for mobile apps (typography, iconography, color palette, button styles); collaborated with product managers and developers to capture user requirements and translate them into meaningful designs; fostered stakeholder alignment to deliver user-centered outcomes.
Senior UX/UI Designer at Catapult Sports
February 1, 2022 - April 1, 2023
Collaborated with Product Managers, Engineers and Designers to create world-class user experiences; led the creation of wireframes, prototypes and visual design specs across web and iOS/Android apps; defined key UX activities including research, workshops and interviews; built intuitive interfaces and established, maintained design systems; drove continual process improvements and aligned design strategies with business goals; contributed to customer journeys and user flows.
UX/UI Designer at KAYAK
July 1, 2019 - October 1, 2021
Gathered and evaluated user requirements with product managers and engineers; illustrated ideas using storyboards, mockups, process flows, sitemaps and wireframes; defined key UX activities including user research, workshops and interviews; delivered UI/Visual design for mobile, native apps and desktop across typography, iconography and color palettes.
UX/UI Designer at car sales.com.au
September 1, 2011 - April 1, 2017
Designed digital interfaces for websites, microsites, campaign banners, newsletters/EDMs, and mobile and desktop applications; created seamless user experiences that reflect user needs and context across all devices; collaborated with front-end developers to implement designs.
Digital Designer at Isobar
April 1, 2008 - August 1, 2011
Designed digital interfaces for websites and microsites; contributed to campaign banners and other digital assets; collaborated with front-end developers to deliver code-ready design assets and visually engaging experiences.

Education

Master's degree at Swinburne University of Technology
January 1, 2004 - December 31, 2008
Master's degree at Swinburne University of Technology
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate