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I’m a Social Media Strategist and Digital Marketing Manager with 6+ years of experience helping B2C and B2B consumer brands grow through social media strategy, paid social, and content-driven lead generation. I’ve worked across the US, the UK, Italy, and Spain—building digital-first marketing functions, turning social channels into measurable revenue, and creating full-funnel campaigns that stakeholders can track with clear KPIs. I specialize in Meta Ads performance, editorial planning, and funnel optimization, with a strong focus on generating qualified leads and driving repeatable growth. Trilingual in English, Italian, and Spanish and comfortable working remote-first with distributed teams, I’m especially passionate about fitness, wellness, and consumer lifestyle brands—where community, storytelling, and performance marketing come together.…I’m a Social Media Strategist and Digital Marketing Manager with 6+ years of experience helping B2C and B2B consumer brands grow through social media strategy, paid social, and content-driven lead generation. I’ve worked across the US, the UK, Italy, and Spain—building digital-first marketing functions, turning social channels into measurable revenue, and creating full-funnel campaigns that stakeholders can track with clear KPIs. I specialize in Meta Ads performance, editorial planning, and funnel optimization, with a strong focus on generating qualified leads and driving repeatable growth. Trilingual in English, Italian, and Spanish and comfortable working remote-first with distributed teams, I’m especially passionate about fitness, wellness, and consumer lifestyle brands—where community, storytelling, and performance marketing come together.

Roberto Pasqualini

Social Media Manager, Content Creator, Marketing Strategist, +5

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I’m a Social Media Strategist and Digital Marketing Manager with 6+ years of experience helping B2C and B2B consumer brands grow through social media strategy, paid social, and content-driven lead generation. I’ve worked across the US, the UK, Italy, and Spain—building digital-first marketing functions, turning social channels into measurable revenue, and creating full-funnel campaigns that stakeholders can track with clear KPIs. I specialize in Meta Ads performance, editorial planning, and funnel optimization, with a strong focus on generating qualified leads and driving repeatable growth. Trilingual in English, Italian, and Spanish and comfortable working remote-first with distributed teams, I’m especially passionate about fitness, wellness, and consumer lifestyle brands—where community, storytelling, and performance marketing come together.…I’m a Social Media Strategist and Digital Marketing Manager with 6+ years of experience helping B2C and B2B consumer brands grow through social media strategy, paid social, and content-driven lead generation. I’ve worked across the US, the UK, Italy, and Spain—building digital-first marketing functions, turning social channels into measurable revenue, and creating full-funnel campaigns that stakeholders can track with clear KPIs. I specialize in Meta Ads performance, editorial planning, and funnel optimization, with a strong focus on generating qualified leads and driving repeatable growth. Trilingual in English, Italian, and Spanish and comfortable working remote-first with distributed teams, I’m especially passionate about fitness, wellness, and consumer lifestyle brands—where community, storytelling, and performance marketing come together.

Available to hire

I’m a Social Media Strategist and Digital Marketing Manager with 6+ years of experience helping B2C and B2B consumer brands grow through social media strategy, paid social, and content-driven lead generation. I’ve worked across the US, the UK, Italy, and Spain—building digital-first marketing functions, turning social channels into measurable revenue, and creating full-funnel campaigns that stakeholders can track with clear KPIs.

I specialize in Meta Ads performance, editorial planning, and funnel optimization, with a strong focus on generating qualified leads and driving repeatable growth. Trilingual in English, Italian, and Spanish and comfortable working remote-first with distributed teams, I’m especially passionate about fitness, wellness, and consumer lifestyle brands—where community, storytelling, and performance marketing come together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Marketing Specialist (Freelance) at Livo Health

December 1, 2025 - Present

Led brand positioning and go-to-market strategy for entry and scaling in the Italian market. Owned social media marketing and content creation across channels to build community and awareness. Built newsletter strategy with audience segmentation, an editorial calendar, and marketing automation using AI workflows to accelerate content and performance analysis.

Social Media Strategist at 50 Miles Agency

December 31, 2024 - December 31, 2024

Designed and implemented comprehensive digital and social media marketing strategies for clients, integrating social media campaigns and lead-generation initiatives. Established end-to-end campaign execution and measurement frameworks, delivering measurable lead generation and improved ROI.

Social Media Strategist (Freelance) at CRIF Select Corp (CRIF Group, Italy)

January 1, 2024 - Present

Built the social media function for the North American market from the ground up, shifting go-to-market from trade-show reliance to a digital-first approach. Managed a $10K Meta Ads lead-generation budget for the dealership sector, delivering 1+ qualified lead per day. Defined KPIs and a lead-measurement system to quantify ROI, and produced content and funnel optimization for campaign roadmap execution.

Social Media Strategist at CRIF SELECT CORP

January 1, 2024 - Present

Pioneered a shift from traditional trade-show marketing to a digital-first approach, established the US marketing department, and allocated $10K for 2024. Designed and orchestrated lead-generation campaigns in the dealership sector, achieving over one lead per day. Developed a measurement system with industry benchmarks and crafted content and sales funnels for 2024 campaigns.

Marketing Executive at Cycle Bike

December 31, 2023 - December 31, 2023

Took care of marketing strategy and e-commerce for Cycl Bike, including content creation and management of online marketing initiatives to expand reach and sales.

Content Creator & Social Media Manager at Konten Ty Agency

December 31, 2023 - December 31, 2023

Implemented end-to-end digital marketing strategies for agency clients, producing substantial content to reach their ideal clients and supporting multi-channel campaigns across social and digital platforms.

Content Creator & Social Media Manager (Freelance) at Kendal Nutricare (Kendamil)

January 1, 2023 - Present

Ran integrated social and content marketing for Kendamil UK and IT across paid social, organic social, email, content, and influencer marketing. Delivered campaigns reaching a 1.5% conversion rate in the UK. Managed influencer/creator relationships end-to-end, including creative briefs and UGC coordination, and provided data-driven reporting and recommendations.

Social Media Strategist at 50 Miles Agency

January 1, 2023 - December 31, 2024

Devised and implemented comprehensive digital and social media marketing strategies for multiple clients, incorporating campaigns, sales funnels, content creation, and social assets to attract new customers and foster retention. Produced and presented consumer-centric assets and managed campaigns across Facebook, Instagram, YouTube, and Pinterest; led a team to enhance client performance.

Content Creator and Social Media Manager at Kendal Nutricare (Kendamil) – Kendal, UK

January 1, 2023 - Present

Led social media and content marketing initiatives to boost brand awareness and revenue. Directed integrated marketing activities including paid search, email marketing, social campaigns, content marketing, and influencer collaborations for UGC. Analyzed Babies & Parents market to optimize content and drive traffic; monitored metrics and provided data-driven recommendations. Guided Kendamil German accounts to improve reach and engagement.

Content Creator & Social Media Manager at Kendal Nutricare (Kendamil) – Kendamil UK / Kendamil Italy

January 1, 2023 - November 20, 2025

Led social media marketing and content initiatives to boost brand awareness and revenue for Kendamil UK and Kendamil Italy. Coordinated paid search, email marketing, social campaigns, content marketing, and influencer research; created UGC briefs and optimized assets for UK and Italian audiences.

Marketing Executive at Cycl Bike (Dragons' Den-backed startup)

January 1, 2022 - January 1, 2023

Led marketing and e-commerce strategy for an urban-mobility accessories brand. Produced content and UGC for social and web properties, and planned/managed Meta campaigns supporting e-commerce. Led a single video campaign that drove 5,000 newsletter sign-ups and supported influencer collaborations across mobility and lifestyle audiences.

Marketing Executive at Cycl BIKE

January 1, 2022 - December 31, 2023

Managed marketing strategy and e-commerce for a Dragons’ Den-backed company focused on safer and greener urban mobility. Created content/UGC, managed Meta campaigns for e-commerce, and collaborated with influencers to improve reach and impressions.

Social Media Manager at Kontenty Agency

January 1, 2021 - December 31, 2023

Implemented comprehensive digital and social media marketing strategies for agency clients, producing content aligned with each brand voice. Helped develop a hairstylist brand 'Parrucchiere.Social' focused on social media marketing and advertising. Conducted detailed audits using Google Analytics and stayed abreast of market trends to inform recommendations.