Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Roberto Pasqualini, a results-driven social media strategist with 6+ years of experience in digital marketing, content creation, and lead generation. I excel at turning ideas into integrated marketing campaigns that grow brand awareness and revenue, while improving operational efficiency and ROI. I’ve led work across the US, UK, and Italy for brands like Kendamil and Kendamil It, and I’m fluent in Italian and Spanish. I’m passionate about building scalable social funnels, collaborating with creators and influencers, and delivering creative content that resonates with audiences.…Hi, I’m Roberto Pasqualini, a results-driven social media strategist with 6+ years of experience in digital marketing, content creation, and lead generation. I excel at turning ideas into integrated marketing campaigns that grow brand awareness and revenue, while improving operational efficiency and ROI. I’ve led work across the US, UK, and Italy for brands like Kendamil and Kendamil It, and I’m fluent in Italian and Spanish. I’m passionate about building scalable social funnels, collaborating with creators and influencers, and delivering creative content that resonates with audiences.

Roberto Pasqualini

Social Media Manager, Content Creator, Marketing Strategist, +3





Hi, I’m Roberto Pasqualini, a results-driven social media strategist with 6+ years of experience in digital marketing, content creation, and lead generation. I excel at turning ideas into integrated marketing campaigns that grow brand awareness and revenue, while improving operational efficiency and ROI. I’ve led work across the US, UK, and Italy for brands like Kendamil and Kendamil It, and I’m fluent in Italian and Spanish. I’m passionate about building scalable social funnels, collaborating with creators and influencers, and delivering creative content that resonates with audiences.…Hi, I’m Roberto Pasqualini, a results-driven social media strategist with 6+ years of experience in digital marketing, content creation, and lead generation. I excel at turning ideas into integrated marketing campaigns that grow brand awareness and revenue, while improving operational efficiency and ROI. I’ve led work across the US, UK, and Italy for brands like Kendamil and Kendamil It, and I’m fluent in Italian and Spanish. I’m passionate about building scalable social funnels, collaborating with creators and influencers, and delivering creative content that resonates with audiences.

Available to hire

Hi, I’m Roberto Pasqualini, a results-driven social media strategist with 6+ years of experience in digital marketing, content creation, and lead generation. I excel at turning ideas into integrated marketing campaigns that grow brand awareness and revenue, while improving operational efficiency and ROI.

I’ve led work across the US, UK, and Italy for brands like Kendamil and Kendamil It, and I’m fluent in Italian and Spanish. I’m passionate about building scalable social funnels, collaborating with creators and influencers, and delivering creative content that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Advanced

Spanish; Castilian

Advanced

Work Experience

Social Media Strategist at 50 Miles Agency

December 31, 2024 - December 31, 2024

Designed and implemented comprehensive digital and social media marketing strategies for clients, integrating social media campaigns and lead-generation initiatives. Established end-to-end campaign execution and measurement frameworks, delivering measurable lead generation and improved ROI.

Content Creator & Social Media Manager at Kendal Nutricare (Kendamil) – Kendamil UK / Kendamil Italy

January 1, 2023 - November 20, 2025

Led social media marketing and content initiatives to boost brand awareness and revenue for Kendamil UK and Kendamil Italy. Coordinated paid search, email marketing, social campaigns, content marketing, and influencer research; created UGC briefs and optimized assets for UK and Italian audiences.

Content Creator & Social Media Manager at Konten Ty Agency

December 31, 2023 - December 31, 2023

Implemented end-to-end digital marketing strategies for agency clients, producing substantial content to reach their ideal clients and supporting multi-channel campaigns across social and digital platforms.

Marketing Executive at Cycle Bike

December 31, 2023 - December 31, 2023

Took care of marketing strategy and e-commerce for Cycl Bike, including content creation and management of online marketing initiatives to expand reach and sales.

Social Media Strategist at CRIF SELECT CORP

January 1, 2024 - Present

Pioneered a shift from traditional trade-show marketing to a digital-first approach, established the US marketing department, and allocated $10K for 2024. Designed and orchestrated lead-generation campaigns in the dealership sector, achieving over one lead per day. Developed a measurement system with industry benchmarks and crafted content and sales funnels for 2024 campaigns.

Content Creator and Social Media Manager at Kendal Nutricare (Kendamil) – Kendal, UK

January 1, 2023 - Present

Led social media and content marketing initiatives to boost brand awareness and revenue. Directed integrated marketing activities including paid search, email marketing, social campaigns, content marketing, and influencer collaborations for UGC. Analyzed Babies & Parents market to optimize content and drive traffic; monitored metrics and provided data-driven recommendations. Guided Kendamil German accounts to improve reach and engagement.

Social Media Strategist at 50 Miles Agency

January 1, 2023 - December 31, 2024

Devised and implemented comprehensive digital and social media marketing strategies for multiple clients, incorporating campaigns, sales funnels, content creation, and social assets to attract new customers and foster retention. Produced and presented consumer-centric assets and managed campaigns across Facebook, Instagram, YouTube, and Pinterest; led a team to enhance client performance.

Social Media Manager at Kontenty Agency

January 1, 2021 - December 31, 2023

Implemented comprehensive digital and social media marketing strategies for agency clients, producing content aligned with each brand voice. Helped develop a hairstylist brand 'Parrucchiere.Social' focused on social media marketing and advertising. Conducted detailed audits using Google Analytics and stayed abreast of market trends to inform recommendations.

Marketing Executive at Cycl BIKE

January 1, 2022 - December 31, 2023

Managed marketing strategy and e-commerce for a Dragons’ Den-backed company focused on safer and greener urban mobility. Created content/UGC, managed Meta campaigns for e-commerce, and collaborated with influencers to improve reach and impressions.