Available to hire
Hi, I’m Li Keying, a Hong Kong-based marketing professional with a track record in developing localized campaigns, growing online communities, and working cross-functionally with KOLs and offline partners.
I’m currently pursuing a Master’s in Education on an exchange to UBC, and I bring a passion for storytelling, brand-building, and data-driven decision-making to create meaningful customer journeys.
Experience Level
Expert
Intermediate
Language
English
Advanced
French
Beginner
Work Experience
Marketing Specialist at Hello Ride (Hong Kong)
September 1, 2025 - November 20, 2025Led the end-to-end implementation of Hong Kong's short-distance travel marketing strategy, developing a scenario-based + localized plan across commuting, tourism, and community contexts; drove monthly orders in target areas to exceed 10,000 within six months. Built a localized marketing matrix across Facebook/Instagram, collaborated with local KOLs (single post exposure >200,000), and ran IG campaigns that increased followers by 45%. Coordinated with 12 MTR-adjacent districts for offline promotions; ensured compliance with HK regulations and optimized registration (added Octopus/Alipay HK payments), boosting user retention by 28%.
Entrepreneur at Alibaba Platform Entrepreneurship (Hong Kong)
December 1, 2024 - November 20, 2025Self-marketed To C language course virtual products; monthly marketing revenue exceeded US$2,000 in the first month; through product optimization and self-made posts/videos, net profit increased to 60%.
Product Operation Intern (Course Strand) at Netease Information Technology (Guangzhou) Co., Ltd., HQ
May 1, 2024 - May 1, 2024Data analysis: processed channel sales data via VLOOKUP and pivot tables; optimized PUSH copy/banner design, driving 48% growth in click-through and user retention. Marketing: Led 2 core course brands’ theme planning and promotion; optimized live-stream placement strategies, achieving monthly product sales of US$14k+ and memberships over US$70k. Activity operations: managed 7,000+ user sales communities; organized holiday promotions to double transaction volume. Created course packaging and promotional materials (via Figma/Canva/Jianying); handled online product updates, pricing, and coupon issuance. KOL collaboration: recruited KOLs to the platform; coordinated with creators to launch short videos and courses.
Social Media Operation Intern at Global Times Online (Beijing) Culture Communication Co., Ltd.
May 1, 2023 - May 1, 2023Marketing: Created product-based creative copy for Xinjiang Culture and Tourism; performance led to recommendations for draft speeches at National Media Conference. Activity coordination: Supported large-scale online/offline events; sorted real-time records and output reports for China-Kazakhstan international conferences. KOL recruitment: Recruited photography experts to mainstream platforms; aided China Eastern Airlines' overseas promotion with a 70%+ settlement rate.
President at Guangdong Zhaoqing Returning College Students Charity Community
August 1, 2025 - August 1, 2025Founded 10+ online/offline brand activities with 50k+ brand exposure and provided 13k+ hours of youth services; independently managed 1,000+ user communities and secured NGO sponsorships (RT-Mart, Nike, etc.) worth over ¥40,000 per event; activities featured in national and municipal media.
Education
Bachelor of Arts in English at Guangdong University of Education
September 1, 2021 - June 1, 2025Master of Education (English for Academic Purposes) / Exchange to The University of British Columbia at The Education University of Hong Kong (Exchange to The University of British Columbia)
September 1, 2025 - June 1, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Retail, Travel & Hospitality
Experience Level
Expert
Intermediate
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