I'm a creative and multilingual marketing professional with over 15 years of experience in campaign management, content creation, and event organisation across international companies. I'm passionate about creating meaningful event experiences that inspire and connect people. I excel at brand development, social media strategy, and partner marketing, and I pride myself on strong organisational skills, a hands-on mentality, and storytelling through events and digital platforms. In my work, I plan and implement marketing strategies, build client relationships, and lead marketing projects end-to-end. I thrive in collaborative environments and enjoy turning complex ideas into clear, engaging communication across channels.

Katia Badawy

I'm a creative and multilingual marketing professional with over 15 years of experience in campaign management, content creation, and event organisation across international companies. I'm passionate about creating meaningful event experiences that inspire and connect people. I excel at brand development, social media strategy, and partner marketing, and I pride myself on strong organisational skills, a hands-on mentality, and storytelling through events and digital platforms. In my work, I plan and implement marketing strategies, build client relationships, and lead marketing projects end-to-end. I thrive in collaborative environments and enjoy turning complex ideas into clear, engaging communication across channels.

Available to hire

I’m a creative and multilingual marketing professional with over 15 years of experience in campaign management, content creation, and event organisation across international companies. I’m passionate about creating meaningful event experiences that inspire and connect people. I excel at brand development, social media strategy, and partner marketing, and I pride myself on strong organisational skills, a hands-on mentality, and storytelling through events and digital platforms.

In my work, I plan and implement marketing strategies, build client relationships, and lead marketing projects end-to-end. I thrive in collaborative environments and enjoy turning complex ideas into clear, engaging communication across channels.

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Language

Italian
Fluent
German
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Self-Employed | Holistic Coach & Seminar Leader
January 1, 2020 - November 20, 2025
Planned and organized own events, workshops, and online courses; Developed and implemented full marketing and communications strategies (website, social media, newsletters, flyers); Managed client acquisitions, appointments, and customer relations; Oversaw all aspects of branding and content creation for digital promotion
Marketing Manager at myWorld Swiss GmbH
December 31, 2020 - December 31, 2020
Planned and executed marketing strategies to increase brand presence; Created digital and print content (banners, newsletters, event materials); Managed social media channels with measurable reach and engagement growth; Supported international business partners; Conducted reporting and performance analysis to optimise sales and marketing activities
Marketing Executive at Bechtle Schweiz AG
December 31, 2016 - December 31, 2016
Coordinated marketing campaigns including budget and content development (banners, newsletters, homepage); Organized partner events for brands such as Microsoft, HP, Lenovo, and Samsung (up to 300 participants); Managed B2B partner relationships and marketing budgets; Contributed to sales growth through successful event and campaign execution
Senior Order Services Associate at Citrix Systems GmbH
December 31, 2014 - December 31, 2014
Managed client projects in SAP and supported project coordination; Served as liaison between clients, sales teams, and consultants; Assisted with order management, monthly and quarterly reporting
Junior Sales Manager at Radio 105
December 31, 2013 - December 31, 2013
Acquired new clients and conducted sales presentations; Sold advertising and sponsorship packages to business partners
Assistant in Management at HP Schweiz GmbH
December 31, 2012 - December 31, 2012
Provided comprehensive team and management assistance; Supported internal marketing and communication projects; Organized customer events and internal sales meetings
Customer Service Representative at HP Schweiz GmbH
December 31, 2008 - December 31, 2008
Coordinated internal and external stakeholders; Ensured efficient communication and service delivery

Education

Commercial Apprenticeship at HPS Schweiz GmbH / KV Uster
January 1, 2004 - December 31, 2007
Internal Training in Online & Digital Marketing at HP Schweiz GmbH
January 1, 2016 - December 31, 2016
Coaching Certification at Baulig Consulting GmbH
January 1, 2017 - December 31, 2017
Coaching, Natural Science & Holistic Healing Methods at Various trainings
January 1, 2018 - December 31, 2023

Qualifications

Commercial Apprenticeship
January 1, 2004 - December 31, 2007
Internal Training in Online & Digital Marketing
January 1, 2016 - December 31, 2016
Coaching Certification
January 1, 2017 - December 31, 2017
Coaching, Natural Science & Holistic Healing Methods
January 1, 2018 - December 31, 2023

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality, Retail