Beth M. Newton

Co-founder, CEO, Writer, Strategist at alpha | BRAVO

Co-founded and led growth initiatives, creating new channels that doubled revenue within 12 months and earning multiple industry awards for agency growth and client campaign performance. Pioneered Bespoke Executive Thought Leadership offerings for global B2B tech brands, including BDO, driving 475% follower growth and 6x engagement. Built a full-funnel social strategy framework adopted company-wide at Informatica, delivering 39% efficiency gains and 52% stronger results. Generated revenue-winning campaigns with ROI exceeding 500% and 72% engagement lift for long-time client SCORCH.

Chief Strategy Officer, Partner at SCORCH

Empathetic leader managing a remote staff of 35+ across three departments. Expanded scope of work across 80% of clients. Created a Social Media department and landed 3 retainer clients within the first 30 days. Conducted a revenue/profit audit resulting in a 37% price increase. Invited to join CHIEF, a network of 12,000 executives.

Senior Director of Strategy (Contract) at LinkedIn

Confident presenter selling high-value campaigns to enterprise brands. Revenue-focused leader growing the LinkedIn account from $250K to $600K+ in 6 months. Thoughtful interviewer capable of turning complex information into compelling narratives. Managed LinkedIn Content Partner Program relationships.

Content Marketing Director at LinkedIn

Builder of teams, established editorial processes, SOPs, and brand voice standards for a new content writing department within a global agency. Integral to landing the Microsoft account, scaling agency revenue from $1.5M to $4M. Hired and managed a team of five full-time and freelance writers. Led content strategy for enterprise B2B tech clients.

Writer & Strategist at FREELANCE

Content marketer proficient in multiple brand voices and asset formats, including training manuals, blog posts, web content, video scripts, and social posts. Wrote a press release that earned NPR attention for Fox’s Pizza Den. Created content for Scorch clients such as Social Chorus, Microsoft, GE, and PagerDuty, paving the way to a full-time Director role.

Account Manager at SJI, INC.

Fiscally responsible marketer, managing all aspects of client budgets from estimating through final billing with zero profit loss over four years. Built the agency’s digital presence, created an editorial calendar, and authored industry thought leadership articles. Launched and managed the agency’s social media presence.

Vice President, Promotions & Events at SJI, INC.

Business-minded marketer who increased agency profit margins by 10%+ across digital, social, and event marketing campaigns. Created and managed a cross-country mobile marketing tour for Brown Shoe Co., earning a Gold REGGIE for revenue generation. Executed John Frieda’s first social media marketing campaign.

Writer & Strategist at FREELANCE

Content marketer capable of writing in multiple brand voices, styles, and asset formats. Wrote a press release that earned NPR interview and national exposure for Fox’s Pizza Den. Created content for Scorch clients including Microsoft, GE, and PagerDuty, contributing to a path toward full-time Director roles.

Content Marketing Director at LinkedIn (Contract)

Builder of editorial process, SOPs, and brand voice standards for new content writing department within a global agency. Integral to landing Microsoft account, scaling agency revenue from $1.5M to $4M. Hired and managed a team of five full-time and freelance writers. Led content strategy for enterprise B2B tech clients.