Dmitry Elkin

Rolled out ChatGPT/Stable Diffusion/Runway across 5 streams with 60–70% adoption in 6–8 weeks; reduced routine copy/resize effort by 25–30%. Built a Confluence knowledge base (documentation, roles, onboarding, AI guidelines) cutting onboarding time by 30–35% and reducing Slack 'where-is' pings by 35–40%. Cataloged 80+ campaigns in a searchable library, boosting asset reuse by 40–50% and significantly reducing duplicate work. Led a DAM overhaul (Bynder/Frontify), improving asset discovery ~3–4× and SLA for upload→publish by 25–35%. Ran Agile cadences across global offices and delivered 10+ enablement sessions (AI/DAM/Confluence), sustaining monthly active usage >70–75% among creatives.

Managed end-to-end projects (product rollouts, promos, event campaigns) with ~90% timeline adherence; post-launch retrospectives within 48–72 hours with next test plan. Coordinated production of visual & written assets for B2B communications (multi-format); improved handoffs via SLAs and calendars. Conducted competitor research & market monitoring; refined messaging and partner outreach; contributed to steady MQL growth via cross-promos. Maintained documentation, timelines, and campaign calendars across streams for better visibility and dependency control. Analyzed campaign metrics and produced insight summaries (e.g., CTR, LP bounce, demo requests). Managed timelines in Asana and aligned with Product/Content/Localization; improved localization time and reduced rework. Participated in partner cross-promotions (concept, execution, post-analysis) with CTR uplift vs partner baseline.

Led rollout of AI tools (ChatGPT, Stable Diffusion, Runway) across 5 streams with 70% adoption in 8 weeks; built Confluence knowledge base reducing onboarding time by 30% and Slack queries by 40%; cataloged 80+ campaigns into a searchable library enabling +50% asset reuse and reducing duplication; led DAM overhaul (Bynder/Frontify) increasing asset discovery speed 4x and reducing publish SLA by 30%.