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I am a multi-disciplinary creative professional with a strong background in content creation, CRM, customer communication, copywriting, visual merchandising and campaign coordination. I bring experience across fashion, travel, gaming and finance, and I understand audience behavior, storytelling, brand consistency and data-driven decision making. I am a fast learner, highly adaptable and passionate about creating engaging content with a strong aesthetic identity. I thrive in multi-channel environments, coordinating cross-functional teams and using data to inform decisions. I enjoy turning complex ideas into clear, relatable messages and continually refining processes to improve user experience.…I am a multi-disciplinary creative professional with a strong background in content creation, CRM, customer communication, copywriting, visual merchandising and campaign coordination. I bring experience across fashion, travel, gaming and finance, and I understand audience behavior, storytelling, brand consistency and data-driven decision making. I am a fast learner, highly adaptable and passionate about creating engaging content with a strong aesthetic identity. I thrive in multi-channel environments, coordinating cross-functional teams and using data to inform decisions. I enjoy turning complex ideas into clear, relatable messages and continually refining processes to improve user experience.

Luna Ruiz Avila

Content Creator, Copywriter, Social Media Manager, +4

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I am a multi-disciplinary creative professional with a strong background in content creation, CRM, customer communication, copywriting, visual merchandising and campaign coordination. I bring experience across fashion, travel, gaming and finance, and I understand audience behavior, storytelling, brand consistency and data-driven decision making. I am a fast learner, highly adaptable and passionate about creating engaging content with a strong aesthetic identity. I thrive in multi-channel environments, coordinating cross-functional teams and using data to inform decisions. I enjoy turning complex ideas into clear, relatable messages and continually refining processes to improve user experience.…I am a multi-disciplinary creative professional with a strong background in content creation, CRM, customer communication, copywriting, visual merchandising and campaign coordination. I bring experience across fashion, travel, gaming and finance, and I understand audience behavior, storytelling, brand consistency and data-driven decision making. I am a fast learner, highly adaptable and passionate about creating engaging content with a strong aesthetic identity. I thrive in multi-channel environments, coordinating cross-functional teams and using data to inform decisions. I enjoy turning complex ideas into clear, relatable messages and continually refining processes to improve user experience.

Available to hire

I am a multi-disciplinary creative professional with a strong background in content creation, CRM, customer communication, copywriting, visual merchandising and campaign coordination. I bring experience across fashion, travel, gaming and finance, and I understand audience behavior, storytelling, brand consistency and data-driven decision making. I am a fast learner, highly adaptable and passionate about creating engaging content with a strong aesthetic identity.

I thrive in multi-channel environments, coordinating cross-functional teams and using data to inform decisions. I enjoy turning complex ideas into clear, relatable messages and continually refining processes to improve user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

CRM Coordinator – Gaming Product at bet365 Malta

January 1, 2024 - Present

Provided multi-channel CRM campaigns (email, chat, phone) for the Spanish and LATAM markets; planned and executed campaigns; analyzed performance with tools like Monday.com, Jira, IMS, MicroStrategy and Excel; ensured clear communication in line with brand tone and improved overall user experience; supported cross-functional teams and used data to inform optimizations.

CRM Coordinator – Gaming Product at bet365

January 1, 2024 - Present

Led CRM campaigns for gaming product lines, coordinating multi-channel communications, segmentation and messaging to improve engagement and retention. Collaborated with product and marketing teams to optimize lifecycle programs and ensure consistent, data-driven decision making.

Customer Support (Spanish & LATAM) at Betsson Group

January 1, 2022 - December 31, 2022

Delivered customer support in payments and verification; handled technical issues; maintained high-quality communications across chat, email and phone; identified complaint trends and suggested internal improvements.

Copywriter (Remote) at Via Travel

January 1, 2021 - December 31, 2021

Wrote travel articles on Malta, adapting tone and content to target audiences; delivered SEO-friendly text and engaging storytelling.

Account Manager at GCC7

January 1, 2021 - December 31, 2022

Managed a portfolio of clients with daily market analysis; explained complex financial concepts in simple terms to increase engagement and retention; identified opportunities and risks through user behavior analysis; developed persuasive messages tailored to different client profiles.

Copywriter (Remote) at Viaje a Malta

January 1, 2021 - Present

Wrote articles on Malta travel guides, culture, local experiences and recommendations. Adapted tone and content style according to the theme and audience. Delivered SEO-friendly texts with engaging storytelling.

Content Creator (Remote) at Viaje a Malta

January 1, 2021 - Present

Wrote travel content focused on Malta including guides, culture, local experiences and recommendations. Adapted tone and content style to theme and audience. Delivered SEO-friendly texts with engaging storytelling.

Account Specialist – Spanish Market at Novum Bank

January 1, 2020 - December 31, 2021

Managed client portfolios for the Spanish market; designed tailored strategies based on daily market analysis; ensured compliance and client satisfaction.

Account Specialist at Novum Bank

January 1, 2020 - January 1, 2021

Managed a client portfolio, offering tailored strategies based on daily market analysis. Explained complex financial concepts in simple terms to increase engagement and retention. Monitored user behavior to identify opportunities and risks, ensuring personalized communication.

Store Manager / Visual Merchandiser / Sales Assistant at Gemo

January 1, 2017 - January 1, 2019

Led a team of 6, handling task planning, scheduling, performance, and store organization. Managed inventory, stock reception, and daily operations. Supported sales strategy through visual decisions and analysis.

Sales & Contracting Agent at Iberdrola

January 1, 2016 - December 31, 2016

Supported sales and contracting activities for energy services; contributed to customer relationship management and cross-functional collaboration.