Fadhilah Putri Aprilia Maharani
Available to hire
I am a D-IV Marketing Management student at State Polytechnic of Malang specializing in digital marketing, performance analysis, and content strategy. I am experienced in executing multi-channel campaigns, optimizing SEO/SEM, and building analytics-based marketing decisions across competitions, organizations, and startup projects.
Skilled in interpreting data, improving conversion metrics, and managing content for both B2C and B2B contexts. I am seeking a Digital Marketing Internship at Bosch Rexroth to apply data-driven execution, funnel analysis, and industrial marketing interest in a global environment.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Intermediate
Work Experience
Founder, Project Leader & Digital Marketing Lead at CIPTAFEST.ID
November 1, 2025 - November 1, 2025Drove 88,700+ organic views in 3 months, with 56.4% from non-followers, showcasing strong content discovery and SEO-style optimization. Drove 200+ registrations by combining organic reach with optimized paid ads, achieving 2.95% CTR and Rp2,350 CPC on top-performing Reels. Led and coordinated a team of 12+ people, improving operational efficiency by 35%.
Marketing Lead at Pesta Rakyat 2025 X Mall Malang City Point
November 1, 2025 - November 1, 2025Generated 184,600+ digital views and boosted reach by +358% through optimized multi-channel content. Helped drive 10,000+ offline visitors during the 1-week festival with 15 major events, ensuring strong online-to-offline conversion. Produced 50+ branded multimedia assets and streamlined the publication workflow by 30% through structured scheduling and faster approvals.
Head of Tender Division at State Polytechnic of Malang (Student Business Unit)
February 8, 2025 - November 20, 2025Led and launched two product lines, generating 60+ monthly unit sales and boosting revenue by 15–20% in 4 months. Led 30+ team members, including 10 leads, improving efficiency by 25% through faster procurement and market response. Boosted brand awareness by 40% through multi-channel campaigns while improving operational accuracy by 30% via SOP and automation.
Top 10 Finalist – Huawei & Cakap Real Case at 180 Degrees Consulting IPB
January 11, 2025 - January 11, 2025Developed an expansion strategy for Cakap targeting underdeveloped regions, projected to increase education access by 30% and digital literacy by 40%. Proposed an ABM-driven user engagement strategy for Huawei, estimated to boost ROI by 25% and improve user retention by 80%.
Event Coordinator at Open Recruitment of Student Business Unit State Polytechnic of Malang
November 23, 2024 - November 23, 2024Attracted 150+ applicants and 1,200+ expo visitors, increasing applicant quality by 40%. Led social media campaign with 60,000+ impressions, boosting engagement by 35%. Successfully managed 50+ committee members and led 5 recruitment events over 6 months.
Digital Marketing at RFPAM Fashion Brand
November 1, 2024 - November 1, 2024Managed Meta Ads reaching 40,000+ users with +35% CTR improvement and ROAS 1.8–2.3x. Drove 20–30% monthly sales growth by optimizing funnels, audience segmentation, and high-converting ad iterations.
Chief Executive Officer and Marketing Lead at Mie CAKKA Local Food Startup
January 1, 2024 - November 20, 2025Built branding, content strategy, and go-to-market plan that resulted in 400+ units sold in months. Improved product market fit by 25% and generated 13,200+ monthly views through targeted digital and community marketing. Published 48+ contents and strengthened brand credibility, supported by multiple national and international business competition awards.
Education
Bachelor’s Degree in Marketing Management at State Polytechnic of Malang
August 1, 2023 - November 20, 2025Qualifications
Akademi Business Case Batch 2 Certificate
October 26, 2024 - November 20, 2025Google ADS – Measurement Certification
January 2, 2024 - November 20, 2025Marketing Business Metrics Certification
July 8, 2023 - November 20, 2025Digital Marketing Certification
July 8, 2023 - November 20, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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