Fadhilah Putri Aprilia Maharani
Available to hire
I am a D-IV Marketing Management student at State Polytechnic of Malang specializing in digital marketing, performance analysis, and content strategy. I am experienced in executing multi-channel campaigns, optimizing SEO/SEM, and building analytics-based marketing decisions across competitions, organizations, and startup projects.
Skilled in interpreting data, improving conversion metrics, and managing content for both B2C and B2B contexts. I am seeking a Digital Marketing Internship at Bosch Rexroth to apply data-driven execution, funnel analysis, and industrial marketing interest in a global environment.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Intermediate
Work Experience
Head of Tender Division at State Polytechnic of Malang (Student Business Unit)
February 8, 2025 - November 20, 2025Led and launched two product lines, generating 60+ monthly unit sales and boosting revenue by 15–20% in 4 months. Led 30+ team members, including 10 leads, improving efficiency by 25% through faster procurement and market response. Boosted brand awareness by 40% through multi-channel campaigns while improving operational accuracy by 30% via SOP and automation.
Marketing Lead at Pesta Rakyat 2025 X Mall Malang City Point
November 1, 2025 - November 1, 2025Generated 184,600+ digital views and boosted reach by +358% through optimized multi-channel content. Helped drive 10,000+ offline visitors during the 1-week festival with 15 major events, ensuring strong online-to-offline conversion. Produced 50+ branded multimedia assets and streamlined the publication workflow by 30% through structured scheduling and faster approvals.
Founder, Project Leader & Digital Marketing Lead at CIPTAFEST.ID
November 1, 2025 - November 1, 2025Drove 88,700+ organic views in 3 months, with 56.4% from non-followers, showcasing strong content discovery and SEO-style optimization. Drove 200+ registrations by combining organic reach with optimized paid ads, achieving 2.95% CTR and Rp2,350 CPC on top-performing Reels. Led and coordinated a team of 12+ people, improving operational efficiency by 35%.
Top 10 Finalist – Huawei & Cakap Real Case at 180 Degrees Consulting IPB
January 11, 2025 - January 11, 2025Developed an expansion strategy for Cakap targeting underdeveloped regions, projected to increase education access by 30% and digital literacy by 40%. Proposed an ABM-driven user engagement strategy for Huawei, estimated to boost ROI by 25% and improve user retention by 80%.
Event Coordinator at Open Recruitment of Student Business Unit State Polytechnic of Malang
November 23, 2024 - November 23, 2024Attracted 150+ applicants and 1,200+ expo visitors, increasing applicant quality by 40%. Led social media campaign with 60,000+ impressions, boosting engagement by 35%. Successfully managed 50+ committee members and led 5 recruitment events over 6 months.
Chief Executive Officer and Marketing Lead at Mie CAKKA Local Food Startup
January 1, 2024 - November 20, 2025Built branding, content strategy, and go-to-market plan that resulted in 400+ units sold in months. Improved product market fit by 25% and generated 13,200+ monthly views through targeted digital and community marketing. Published 48+ contents and strengthened brand credibility, supported by multiple national and international business competition awards.
Digital Marketing at RFPAM Fashion Brand
November 1, 2024 - November 1, 2024Managed Meta Ads reaching 40,000+ users with +35% CTR improvement and ROAS 1.8–2.3x. Drove 20–30% monthly sales growth by optimizing funnels, audience segmentation, and high-converting ad iterations.
Education
Bachelor’s Degree in Marketing Management at State Polytechnic of Malang
August 1, 2023 - November 20, 2025Qualifications
Akademi Business Case Batch 2 Certificate
October 26, 2024 - November 20, 2025Google ADS – Measurement Certification
January 2, 2024 - November 20, 2025Marketing Business Metrics Certification
July 8, 2023 - November 20, 2025Digital Marketing Certification
July 8, 2023 - November 20, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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