Available to hire
Hi, I’m Nikola Masonicic — a Social Media Manager, Content Creator, and Influencer Coordinator. I bring hands-on experience producing consistent content and managing posting schedules across Instagram, TikTok, Pinterest, and YouTube, helping brands grow their presence and engage audiences.
I specialize in influencer marketing, creating UGC, organizing content calendars, identifying trending hooks, and developing simple rotating CTAs that boost engagement without compromising brand identity. I’m collaborative, organized, and focused on helping teams maintain a strong, cohesive presence across platforms.
Experience Level
Work Experience
Social Media & Influencer Manager at Barabas
January 1, 2025 - January 1, 2025Managed daily posting and community across Instagram, TikTok, YouTube Shorts, and Pinterest. Created 20–40 UGC videos per month to support product launches and weekly campaigns. Identified trending hooks and adapted them into brand-aligned concepts to increase engagement. Developed rotating CTA styles such as comment prompts, shop now, save for later, and outfit inspo to avoid repetition and improve audience actions. Coordinated influencer, UGC creator, and ambassador outreach, communication, and tracking using GRIN and Later. Planned weekly content calendars and supported broader marketing initiatives. Shot and edited product and lifestyle content using CapCut, Adobe Premiere, and Canva. Assisted with styling pulls and supported PR led collaborations. Helped improve Pinterest performance, contributing to 1M+ monthly views and consistent MoM growth.
Social Media Manager at Apollo Moda
January 1, 2023 - January 1, 2023Managed posting across Instagram, TikTok, and Facebook. Produced basic product and lifestyle content for organic social channels. Supported influencer gifting, outreach, and communication. Handled daily community engagement across comments and DMs. Assisted with light content planning, trend application, and seasonal campaign ideas. Collaborated with e-commerce team on visuals for product pages and promotions.
Content Creator / Fashion Talent at Freelance
January 1, 2006 - November 20, 2025Created short-form content, photos, and simple campaign assets for fashion and lifestyle brands. Worked on sets with photographers and stylists, helping refine visuals and styling choices. Used on-camera experience to improve brand content quality and direction.
Education
Bachelor of Fine Arts — Advertising at University of Belgrade
January 11, 2030 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
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