Max Denysenko

Led growth marketing across HealthTech, FinTech, and MarTech verticals, driving up to 40% increases in conversion rates and improving lead-to-sale efficiency by 25%. Managed cross-functional teams of designers, developers, and salespeople to execute high-impact campaigns, reduce marketing cost per lead by 20%, and boost payout per lead. Aligned growth initiatives with product and CRO teams to deliver measurable results, supporting Lerpal’s average $1.1M in client project savings across global markets.

Led CRO strategy across HealthTech, FinTech, and Home Improvement lead gen funnels, achieving up to 35% increases in conversion rates and improving lead-to-sale ratios by 20%. Drove A/B testing and UX enhancements that boosted close rates by 15% while reducing marketing cost per acquisition by 18%. Optimized high-volume funnels to maximize payout per lead, aligning CRO initiatives with paid media performance and demand generation goals.

Led conversion optimization projects for high-volume Shopify stores across diverse industries. Designed and executed full-funnel A/B testing strategies, improving conversion rates by up to 38% and increasing lead-to-sale ratios. Collaborated with developers, designers, and marketing teams to optimize UX, reduce cart abandonment, and improve average order value (AOV). Used GA4, VWO, and Hotjar to identify friction points and implement CRO solutions aligned with revenue goals.