Available to hire
I am a Customer Lifecycle & Growth Specialist with a hybrid background in media, research, and Cultural Data & AI. I bring hands-on experience using AI automation to streamline workflows, and scale cross-functional collaboration in fast-paced environments.
My work in AI governance has given me a deep understanding of how platforms, algorithms, and narratives shape user behavior — insights I now apply to building ethical, data-driven, and automated growth strategies. I am passionate about using AI to enable intelligent acquisition, engagement, and retention, while prioritising clarity, transparency, and user experience.
Skills
Experience Level
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Research Analyst at De-Conspirator (EU Horizon)
January 1, 2025 - August 1, 2025Coordinated cross-team research workflows analyzing 50K+ Telegram posts, integrating computational tools (topic modeling, collocation, network mapping) to identify patterns of online influence. Delivered insights shaping EU policy briefs on information manipulation.
Assistant Producer at Network18 (Brand & Marketing)
February 1, 2024 - August 1, 2024Led cross-platform lifecycle campaigns across YouTube, Instagram, Twitter, and Facebook for the Vantage Show, engaging 3M+ audience. Managed live broadcasts and real-time Twitter coverage, boosting reach and driving 25% higher engagement during show hours. Facilitated internal communication between editorial, social, and production teams to ensure timely execution during live broadcasts.
Sub Media Editor at Scroll
September 1, 2022 - December 1, 2023Owned newsletters and digital content supporting user engagement and repeat visits, producing 200+ articles and campaigns. Grew audience engagement by 40% for 175K+ users using SEO, analytics, and lifecycle-style content planning. Created internal guides and templates that standardised communication practices and increased efficiency by 15%.
Program Manager at INK Talks
April 1, 2022 - September 1, 2022Supported onboarding and adoption of an AI-driven learning platform for 10K+ users through structured communication. Built partnerships with Accenture, Salesforce, United Way, managed budgets and stakeholder communications. Designed and implemented onboarding and briefing materials for 50+ mentors, students, and project contributors.
Education
MA in Cultural Data & AI at University of Amsterdam
January 1, 2023 - January 1, 2025Bachelor of Hons. Multimedia and Mass Communication at Indraprastha College for Women, University of Delhi
January 1, 2019 - January 1, 2022Master’s in Cultural Data and AI at University of Amsterdam
January 11, 2030 - January 1, 2025Bachelors’ Hons. Multimedia and Mass Communication at Indraprastha College for Women, University of Delhi
January 11, 2030 - January 1, 2022Qualifications
DataCamp Courses: Python, NLP, Network Analysis, SQL, Statistics, ML
January 11, 2030 - January 21, 2026National Media Conference - Indraprastha College for Women
January 1, 2019 - January 1, 2019International Webinar - Indraprastha College for Women
January 1, 2022 - January 1, 2022Letje Lips Amsterdam Merit Scholarship (LLAMS)
January 11, 2030 - January 21, 2026Principal’s Honor Roll, University of Delhi
January 11, 2030 - January 21, 2026Girl Up UN Award (WWE) for projects on women’s empowerment
January 11, 2030 - January 21, 2026National Media Conference Participation
January 1, 2019 - January 1, 2019International Webinar participation
January 1, 2022 - January 1, 2022Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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