I am a creative leader with over 13 years of experience in shaping brands and experiences for luxury and corporate clients across India and Singapore. My journey has led me to develop integrated communication campaigns and large-scale event identities that speak to audiences effectively. I take pride in turning strategic ideas into compelling visual narratives, and I've had the joy of working with high-profile clients such as Diageo and prominent Bollywood families, delivering unique and memorable branding and event experiences. Throughout my career, I've engaged with international clients and institutions, creating bespoke invitations and marketing solutions that consistently meet global standards. As I navigate my role as a mother, I continue to pursue select creative projects, staying updated on the latest industry trends and ensuring high-quality output in every endeavor.…

Deepali Rathi Saboo

I am a creative leader with over 13 years of experience in shaping brands and experiences for luxury and corporate clients across India and Singapore. My journey has led me to develop integrated communication campaigns and large-scale event identities that speak to audiences effectively. I take pride in turning strategic ideas into compelling visual narratives, and I've had the joy of working with high-profile clients such as Diageo and prominent Bollywood families, delivering unique and memorable branding and event experiences. Throughout my career, I've engaged with international clients and institutions, creating bespoke invitations and marketing solutions that consistently meet global standards. As I navigate my role as a mother, I continue to pursue select creative projects, staying updated on the latest industry trends and ensuring high-quality output in every endeavor.…

Available to hire

I am a creative leader with over 13 years of experience in shaping brands and experiences for luxury and corporate clients across India and Singapore. My journey has led me to develop integrated communication campaigns and large-scale event identities that speak to audiences effectively. I take pride in turning strategic ideas into compelling visual narratives, and I’ve had the joy of working with high-profile clients such as Diageo and prominent Bollywood families, delivering unique and memorable branding and event experiences.

Throughout my career, I’ve engaged with international clients and institutions, creating bespoke invitations and marketing solutions that consistently meet global standards. As I navigate my role as a mother, I continue to pursue select creative projects, staying updated on the latest industry trends and ensuring high-quality output in every endeavor.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Designer at Self-employed / Freelance
September 1, 2021 - November 21, 2025
Maintained professional engagement through diverse freelance design and event projects while focusing on full-time motherhood. This period enhanced time management, multitasking, and problem-solving abilities; managed projects independently and stayed current with industry trends.
Creative Lead at Deldeaz Pte. Ltd.
February 1, 2020 - February 1, 2020
Led creative direction and execution for a leading event management company, offering marketing and integrated communications. Spearheaded concepts for high-profile government and corporate events including Prime Minister Modi's visit to Singapore, India-Singapore summits, and major cultural events; managed creative for live concerts and festivals; serviced clients such as Citibank Singapore and Standard Chartered Bank Singapore.
Deputy Manager at Bentel Associates
August 1, 2016 - August 1, 2016
Led the creative team for an award-winning architectural firm, specializing in Wayfinding and the implementation of graphic navigation systems for landmark developments.
Creative Director at Jaya Advertising Pvt Ltd / Another Idea
April 1, 2016 - April 1, 2016
Led a team of designers delivering branding, logo creation, brochure design, and both print and digital campaigns for major real estate clients; oversaw campaign visibility in leading Indian newspapers.
Creative Director at Jaya Advertising Pvt Ltd / Another Idea
January 1, 2013 - January 1, 2013
Led a team of designers at one of the largest players in real estate advertising, managing client engagement, brainstorming, and execution of full campaigns for top developers.
Senior Design Consultant at AICL Communications Ltd
July 1, 2013 - July 1, 2013
Managed the lifecycle of Annual Reports and digital communications for IVY corporates, including branding and invitation design for notable clients.
Senior Designer at Archies Pvt. Ltd
September 1, 2011 - September 1, 2011
Designed for India's market leader in social expression; concepted cards for diverse segments, prototypes, finishing techniques, and production-ready assets.
Art Director at The Entertainment Design Company
May 1, 2011 - May 1, 2011
Led the design team for a luxury invitation house, driving end-to-end bespoke invitations and personalized stationery for Ultra Luxury brands; managed shoots and client collaborations.
Junior Visualizer at Oxygen Communications
December 1, 2006 - December 1, 2006
Developed advertising campaigns and pitches for brands; contributed to Pravasi Bhartiya Divas and other promotional material.
Creative Lead at Deldeaz Pte. Ltd. – Singapore
June 1, 2017 - February 1, 2020
Led creative direction and execution for a leading event management company, offering a full spectrum of business solutions from marketing to integrated communications. Key focuses included concept development and execution for high-profile government and corporate events; managed creative aspects for major live concerts, festivals, and cultural events; serviced clients including Citibank Singapore and Standard Chartered Bank Singapore.
Creative Director at Another Idea | Jaya Advertising Pvt Ltd
January 1, 2014 - April 1, 2016
Led a team of designers, managing client engagement, brainstorming, and execution of full-scale campaigns across branding, logo development, brochures, and both print and digital advertising for top real estate clients.
Creative Director at Another Idea | Jaya Advertising Pvt Ltd
March 1, 2012 - January 1, 2013
Led a team of designers, managing client engagement, brainstorming, and execution of campaigns with a focus on branding and advertising for leading real estate clients.
Art Director at The Entertainment Design Company
December 1, 2006 - May 1, 2011
Oversaw the design team and daily operations for a luxury invitation house, conceptualizing and executing bespoke invitations and personalized stationery for Ultra Luxury brands, with client engagements across corporate, fashion, and royal segments.
Independent Creative Consultant at Self-Employed
January 1, 2023 - Present
While focusing on motherhood, I continued professional engagement through select branding, invitation design, and event communication projects. Delivered creative consulting across brand identity, luxury invitations, and event design. Managed projects end-to-end including concept development and client coordination.
Creative Lead at Deldeaz Pte. Ltd., Singapore
June 1, 2017 - February 1, 2020
Led creative direction and design execution for large-scale international events, government summits, and cultural experiences including several India-Singapore diplomatic events. Directed creative execution for notable summits and receptions.
Creative Director at Another Idea
January 1, 2014 - April 1, 2016
Managed a team of designers and directed integrated campaigns from concept to execution across branding, brochures, print and digital advertising.
Creative Director at Jaya Advertising Pvt Ltd
March 1, 2012 - January 1, 2013
Directed creative strategy and led brainstorming sessions for high-visibility campaigns published in leading national publications.
Senior Designer at Archies Pvt Ltd
June 1, 2011 - September 1, 2011
Designed for the market leader in the social expression industry creating cohesive collections through diverse themes.

Education

Advanced Diploma in Advertising & Graphic Design at Wigan & Leigh College, New Delhi
January 1, 2003 - January 1, 2006
Bachelor of Commerce at Jai Narayan Vyas University, Jodhpur, Rajasthan
January 1, 2001 - January 1, 2004
Advanced Diploma in Advertising & Graphic Design at Wigan & Leigh College, New Delhi (part of Wigan & Leigh College, UK)
January 1, 2003 - January 1, 2006
Bachelor of Commerce at Jai Narayan Vyas University, Jodhpur, Rajasthan
January 1, 2001 - January 1, 2004
Advanced Diploma at Wigan & Leigh College, New Delhi
January 1, 2002 - January 1, 2005
Bachelor of Commerce at Jai Narayan Vyas University, Jodhpur
January 11, 2030 - April 24, 2026

Qualifications

Adobe Advertising Competition Award (1st Place)
January 1, 2005 - December 31, 2005
Adobe Advertising Competition - Stop Piracy Campaign (1st Position)
January 1, 2005 - February 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Other, Travel & Hospitality, Retail, Real Estate & Construction

Skills

Experience Level