Hi, I’m Karolina Krysiak, a digital marketing strategist and team leader based in Warsaw with a background in psychology and a passion for coaching and language learning. I help brands grow online by blending data-driven marketing with creative storytelling and cross-channel campaigns. I enjoy mentoring teams, experimenting with new platforms (Google Ads, Meta, TikTok, LinkedIn, YouTube), and translating insights into actionable plans that drive results for clients across Europe.

Karolina Krysiak

Hi, I’m Karolina Krysiak, a digital marketing strategist and team leader based in Warsaw with a background in psychology and a passion for coaching and language learning. I help brands grow online by blending data-driven marketing with creative storytelling and cross-channel campaigns. I enjoy mentoring teams, experimenting with new platforms (Google Ads, Meta, TikTok, LinkedIn, YouTube), and translating insights into actionable plans that drive results for clients across Europe.

Available to hire

Hi, I’m Karolina Krysiak, a digital marketing strategist and team leader based in Warsaw with a background in psychology and a passion for coaching and language learning. I help brands grow online by blending data-driven marketing with creative storytelling and cross-channel campaigns.

I enjoy mentoring teams, experimenting with new platforms (Google Ads, Meta, TikTok, LinkedIn, YouTube), and translating insights into actionable plans that drive results for clients across Europe.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Polish
Fluent
English
Advanced
French
Advanced
Italian
Intermediate

Work Experience

Social Media Manager at Secret Escapes
January 1, 2025 - November 21, 2025
Strategy planning, implementation and management of campaigns within Google Ads, Meta, TikTok, LinkedIn, YouTube; A/B testing; Stakeholder management; Reporting to C-suite leaders
Digital Marketing Lead and Strategist
December 1, 2025 - December 1, 2025
Strategy planning, development and implementation; Data analysis and insights; Performance monitoring and reporting; Budget management; Team leadership; Client management and communication
Digital Marketing Consultant
March 1, 2024 - March 1, 2024
Cross-channel (social, search, display) campaign implementation & management; Paid media buying within search, social and display channels; Advertising strategy; Tech support, client problem solving, ad copy creation support; Ad accounts audits
Junior Digital Marketing Consultant
January 1, 2022 - January 1, 2022
Campaign implementation support; ad copy creation support; ad accounts audits
Global Marketing Specialist
September 1, 2019 - September 1, 2019
Campaign coordination across Warsaw, Basel, Madrid; Data analysis; Collaboration with multi-national teams
Global Marketing Team Assistant
February 1, 2017 - February 1, 2017
Budget coordination; Vendor and client contact; Promotional activities; Conference support
HR Intern at RB (Reckitt Benckiser)
September 1, 2014 - September 1, 2014
Cultural training and relocation guide; Employer branding campaign support; Recruitment process support; Internal communications

Education

Innovation / Coaching Studies at University of Warsaw
March 1, 2016 - September 1, 2017
Bachelor of French Studies at University of Warsaw
October 1, 2012 - August 1, 2017
Science of Language International Exchange at Université Paris Descartes (Paris V)
January 1, 2017 - June 1, 2017
International Exchange in Psychology at Università di Padova
February 1, 2014 - February 2, 2015
Master of Psychology at University of Warsaw
February 10, 2011 - December 2, 2016

Qualifications

Amazon Ads Certifications
September 1, 2023 - November 21, 2025
Facebook Blueprint Certifications (Media Planner, Media Buyer)
June 1, 2022 - November 21, 2025
GMP certifications (DV360, CM360, SA360, GA, Mobile)
May 1, 2022 - November 21, 2025
Scrum Master (PSM 1)
December 1, 2019 - November 21, 2025
Train the Trainers
December 1, 2013 - November 21, 2025
Multicultural Coaching
June 1, 2012 - November 21, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services