Available to hire
Hi, I’m Karolina Krysiak, a digital marketing strategist and team leader based in Warsaw with a background in psychology and a passion for coaching and language learning. I help brands grow online by blending data-driven marketing with creative storytelling and cross-channel campaigns.
I enjoy mentoring teams, experimenting with new platforms (Google Ads, Meta, TikTok, LinkedIn, YouTube), and translating insights into actionable plans that drive results for clients across Europe.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Polish
Fluent
English
Advanced
French
Advanced
Italian
Intermediate
Work Experience
Social Media Manager at Secret Escapes
January 1, 2025 - November 21, 2025Strategy planning, implementation and management of campaigns within Google Ads, Meta, TikTok, LinkedIn, YouTube; A/B testing; Stakeholder management; Reporting to C-suite leaders
Digital Marketing Lead and Strategist
December 1, 2025 - December 1, 2025Strategy planning, development and implementation; Data analysis and insights; Performance monitoring and reporting; Budget management; Team leadership; Client management and communication
Digital Marketing Consultant
March 1, 2024 - March 1, 2024Cross-channel (social, search, display) campaign implementation & management; Paid media buying within search, social and display channels; Advertising strategy; Tech support, client problem solving, ad copy creation support; Ad accounts audits
Junior Digital Marketing Consultant
January 1, 2022 - January 1, 2022Campaign implementation support; ad copy creation support; ad accounts audits
Global Marketing Specialist
September 1, 2019 - September 1, 2019Campaign coordination across Warsaw, Basel, Madrid; Data analysis; Collaboration with multi-national teams
Global Marketing Team Assistant
February 1, 2017 - February 1, 2017Budget coordination; Vendor and client contact; Promotional activities; Conference support
HR Intern at RB (Reckitt Benckiser)
September 1, 2014 - September 1, 2014Cultural training and relocation guide; Employer branding campaign support; Recruitment process support; Internal communications
Education
Innovation / Coaching Studies at University of Warsaw
March 1, 2016 - September 1, 2017Bachelor of French Studies at University of Warsaw
October 1, 2012 - August 1, 2017Science of Language International Exchange at Université Paris Descartes (Paris V)
January 1, 2017 - June 1, 2017International Exchange in Psychology at Università di Padova
February 1, 2014 - February 2, 2015Master of Psychology at University of Warsaw
February 10, 2011 - December 2, 2016Qualifications
Amazon Ads Certifications
September 1, 2023 - November 21, 2025Facebook Blueprint Certifications (Media Planner, Media Buyer)
June 1, 2022 - November 21, 2025GMP certifications (DV360, CM360, SA360, GA, Mobile)
May 1, 2022 - November 21, 2025Scrum Master (PSM 1)
December 1, 2019 - November 21, 2025Train the Trainers
December 1, 2013 - November 21, 2025Multicultural Coaching
June 1, 2012 - November 21, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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