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I am a brand leader with 14+ years driving growth, innovation, and brand transformation across China and international markets. I excel in brand strategy, portfolio management, and integrated marketing, building cross-functional teams and leading large P&Ls to deliver measurable results. I have steered market-first campaigns, repositioned premium brands, and launched new products for global brands, crafting compelling narratives and sustainable growth across both mass-market and premium segments.…I am a brand leader with 14+ years driving growth, innovation, and brand transformation across China and international markets. I excel in brand strategy, portfolio management, and integrated marketing, building cross-functional teams and leading large P&Ls to deliver measurable results. I have steered market-first campaigns, repositioned premium brands, and launched new products for global brands, crafting compelling narratives and sustainable growth across both mass-market and premium segments.

Ming Ming Zhang

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I am a brand leader with 14+ years driving growth, innovation, and brand transformation across China and international markets. I excel in brand strategy, portfolio management, and integrated marketing, building cross-functional teams and leading large P&Ls to deliver measurable results. I have steered market-first campaigns, repositioned premium brands, and launched new products for global brands, crafting compelling narratives and sustainable growth across both mass-market and premium segments.…I am a brand leader with 14+ years driving growth, innovation, and brand transformation across China and international markets. I excel in brand strategy, portfolio management, and integrated marketing, building cross-functional teams and leading large P&Ls to deliver measurable results. I have steered market-first campaigns, repositioned premium brands, and launched new products for global brands, crafting compelling narratives and sustainable growth across both mass-market and premium segments.

Available to hire

I am a brand leader with 14+ years driving growth, innovation, and brand transformation across China and international markets. I excel in brand strategy, portfolio management, and integrated marketing, building cross-functional teams and leading large P&Ls to deliver measurable results.

I have steered market-first campaigns, repositioned premium brands, and launched new products for global brands, crafting compelling narratives and sustainable growth across both mass-market and premium segments.

Skills

Experience Level

Leadership

Expert

Language

Chinese

Fluent

English

Fluent

Work Experience

Brand Director at Fanta & Schweppes Brand (China)

January 1, 2024 - January 1, 2024

Led strategy, commercial planning, innovation, and equity growth for two flagship brands across China. Built and coached a team of 4, delivering cross-functional leadership and rapid capability building. Drove market-first initiatives and delivered substantial volume and value growth for flagship beverage brands.

Brand Manager - Nescafé at Nestlé China (Nescafé)

January 1, 2021 - January 1, 2021

Led strategy, campaigns, and NPD pipeline for the landmark coffee brand in China. Delivered multi-channel campaigns and pivotal product/pack innovations, contributing to value growth and increased brand relevance.

Dove Brand Manager at Dove (Beijing)

January 1, 2019 - January 1, 2019

Led the seasonal gifting business; created Gifting Reborn, including pack renovations and channel portfolio plays. Managed cross-functional teams for the Chinese New Year plan, delivering notable incremental growth and a refreshed brand narrative.

Global Assistant Brand Manager at Clear Men (Singapore) / Unilever

January 1, 2016 - January 1, 2016

Assisted Global Director in shaping the Clear Men 2–3 year innovation pipeline, driving consumer insights, concept development, and mix optimization. Contributed to the recruitment campaign launch and global assets development for prestige hair care branding.

Intern - Asia Pack Relaunch at Garnier (Paris) / Garnier Asia Pack

July 1, 2011 - July 1, 2011

Led the Asia Pack relaunch for Garnier, modernizing brand image through packaging redesign and consumer validation.

EMEA Brand Support / Assistant at Garnier (EMEA) / Paris

December 31, 2010 - December 31, 2010

Supported EMEA brand directors; led supplier cost-saving initiatives and execution of a major customer order.

Brand Director

December 31, 2024 - December 31, 2024

Led strategy, commercial planning, innovation, and equity growth for two flagship brands across China.

Marketing Manager, Nescafé at Nestlé

January 1, 2021 - January 1, 2021

Led brand storytelling, innovation, packaging updates, and omni-channel activation; drove value growth through targeted campaigns.

Dove Brand Manager at Unilever

January 1, 2019 - January 1, 2019

Joined as Dove Brand Manager and promoted to lead the Seasonal Gift gifting business; created gifting initiatives, pack renovations, and cross-functional activation; contributed to 50-60% annual incremental value growth via innovations.

Assistant Global Director at Unilever (Clear Men)

January 1, 2016 - January 1, 2016

Assisted Global Director in shaping a 2-3 year innovation pipeline for Clear Men; supported global campaigns and recruitment initiatives; led activation.

Assistant Chef De Projet at L'Oréal France

January 1, 2012 - January 1, 2012

Assistant Project Manager for brand initiatives in France; supported product development and go-to-market plans.

Intern at Garnier

July 1, 2011 - July 1, 2011

Led Asia Pack Relaunch; modernized brand image through packaging redesign and consumer validation.

Intern at EMEA Brand Directors Support

December 31, 2010 - December 31, 2010

Supported EMEA brand directors; led supplier cost-saving initiatives and execution of major consumer orders.