Passionate about new challenges and driven by continuous growth; I thrive outside my comfort zone and enjoy creating meaningful impact through strategic marketing and creative brand storytelling. With over a decade of experience across sectors—from wine and hospitality to transport infrastructure, digital media and communication agencies—I bring a versatile skillset in brand management, content strategy, and digital communications.

Sofia Kendall

Passionate about new challenges and driven by continuous growth; I thrive outside my comfort zone and enjoy creating meaningful impact through strategic marketing and creative brand storytelling. With over a decade of experience across sectors—from wine and hospitality to transport infrastructure, digital media and communication agencies—I bring a versatile skillset in brand management, content strategy, and digital communications.

Available to hire

Passionate about new challenges and driven by continuous growth; I thrive outside my comfort zone and enjoy creating meaningful impact through strategic marketing and creative brand storytelling.

With over a decade of experience across sectors—from wine and hospitality to transport infrastructure, digital media and communication agencies—I bring a versatile skillset in brand management, content strategy, and digital communications.

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Language

Portuguese
Fluent
English
Fluent
German
Intermediate

Work Experience

Digital Marketing Consultant - Freelance at Independent / Client projects
January 1, 2023 - November 21, 2025
Developed digital strategies for clients across multiple sectors; led branding and marketing initiatives; produced strategic reports and actionable recommendations. Led product development from concept to execution for a washable underwear brand addressing female incontinence; created a new brand from scratch (name, logo, website with EN & PT SEO) and aligned content and marketing to business goals; achieved notable recognitions including placement in a Rise for Impact programme.
Editor & Social Media Manager at Fever - Porto Secrets News Outlet
December 31, 2022 - December 31, 2022
Online editor and social media manager handling written and visual content, ads, and event organization/ticketing. Managed SEO-focused content and cross-platform communications for the Porto Secrets news outlet.
Brand & Content Manager at Minter Creative Agency
December 31, 2020 - December 31, 2020
Developed and executed brand and content strategies across multiple sectors. Led integrated communications, aligned marketing with business goals, launched new brands from scratch (name, logo, website with EN & PT SEO), and produced marketing content. Played a key role in delivering a Rise for Impact programme achievement.
Digital Marketing Consultant - Freelance at Independent clients
January 1, 2023 - November 21, 2025
Developed digital strategies for clients across multiple sectors; conducted market analysis, produced reports, and delivered actionable digital marketing plans.
Media Manager at Habitat for Humanity Slovakia (Bratislava)
December 31, 2016 - December 31, 2016
Managed digital presence and communications for multiple campaigns; oversaw content creation across platforms, maintained branding guidelines, and contributed to outreach materials.
Painter and Varnish at Tinta Angola
December 31, 2005 - December 31, 2005
Media Manager at Habitat for Humanity
January 1, 2009 - December 31, 2016
Managed media and communications for Habitat for Humanity Bratislava, Slovakia; led local visibility campaigns, supported social networks, and coordinated event logistics.
Content Editor - Freelance at Sofia Kendall (Self-employed) / Porto
January 1, 2020 - December 31, 2022
Developed content strategies, performed SEO optimization, and managed editorial workflows for online outlets including Fever and Porto Secret News Outlet.
Marketing Manager at Fever - Porto Secret News Outlet
January 1, 2023 - Present
Led marketing and brand development; increased local visibility; coordinated social media and event planning; created integrated campaigns across channels.

Education

TEFL Certificate at TEFL Certification
January 11, 2030 - November 21, 2025
Online Effective Communication Skills at Escola Superior de Coaching
January 11, 2030 - November 21, 2025
Advanced English (CEFR C1) at Bristol School
January 11, 2030 - November 21, 2025

Qualifications

TEFL Certificate
January 11, 2030 - November 21, 2025
Online Effective Communication Skills
January 11, 2030 - November 21, 2025
Advanced English (CEFR C1)
January 11, 2030 - November 21, 2025
TEFL Certificate
January 11, 2030 - January 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Transportation & Logistics, Education, Retail, Non-Profit Organization, Travel & Hospitality