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Hi, I'm Chelsea Roller, a marketing professional specializing in building communities, content, and influencer partnerships for retail brands. I love turning data-driven insights into creative campaigns that resonate across social channels. Over the years at West Marine, I led influencer programs, content calendars, and cross-functional launches that boosted engagement and loyalty. I'm passionate about storytelling, analytics, and empowering teams to deliver compelling experiences at every digital touchpoint.…Hi, I'm Chelsea Roller, a marketing professional specializing in building communities, content, and influencer partnerships for retail brands. I love turning data-driven insights into creative campaigns that resonate across social channels. Over the years at West Marine, I led influencer programs, content calendars, and cross-functional launches that boosted engagement and loyalty. I'm passionate about storytelling, analytics, and empowering teams to deliver compelling experiences at every digital touchpoint.

Chelsea Roller

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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Hi, I'm Chelsea Roller, a marketing professional specializing in building communities, content, and influencer partnerships for retail brands. I love turning data-driven insights into creative campaigns that resonate across social channels. Over the years at West Marine, I led influencer programs, content calendars, and cross-functional launches that boosted engagement and loyalty. I'm passionate about storytelling, analytics, and empowering teams to deliver compelling experiences at every digital touchpoint.…Hi, I'm Chelsea Roller, a marketing professional specializing in building communities, content, and influencer partnerships for retail brands. I love turning data-driven insights into creative campaigns that resonate across social channels. Over the years at West Marine, I led influencer programs, content calendars, and cross-functional launches that boosted engagement and loyalty. I'm passionate about storytelling, analytics, and empowering teams to deliver compelling experiences at every digital touchpoint.

Available to hire

Hi, I’m Chelsea Roller, a marketing professional specializing in building communities, content, and influencer partnerships for retail brands. I love turning data-driven insights into creative campaigns that resonate across social channels.

Over the years at West Marine, I led influencer programs, content calendars, and cross-functional launches that boosted engagement and loyalty. I’m passionate about storytelling, analytics, and empowering teams to deliver compelling experiences at every digital touchpoint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media, Community, Content and Influencer Manager at West Marine

August 1, 2022 - November 21, 2025

Directed and executed multi-channel social media strategies, driving 20% annual growth across key platforms for a national retailer. Managed a global online community, overseeing a team of customer service reps to support digital touchpoints. Produced and managed short- and long-form content for social platforms, increasing engagement and user retention. Expanded and optimized influencer program, balancing macro and micro partnerships to drive authentic engagement and ROI analysis. Developed brand-aligned community initiatives, strengthening customer loyalty. Partnered cross-functionally to align content with marketing and product launches. Created content calendars aligned with broader marketing campaigns. Measured and reported social KPIs, providing actionable insights. Negotiated influencer terms and campaign reporting to maximize ROI.

Social Media, Community, Content and Influencer Specialist at West Marine

August 1, 2022 - August 1, 2022

Spearheaded execution of content, social, and influencer strategies across digital channels. Partnered with teams to produce authentic brand storytelling through digital campaigns and influencer collaborations. Curated and scheduled engaging social media content while ensuring brand consistency and tone. Monitored online engagement, tracked community sentiment, and provided insights to leadership. Managed affiliate and influencer partnerships, helping expand audience reach. Built and scaled an influencer program from the ground up with over 100 creators, integrating affiliate and partnership campaigns. Supported influencer product seeding, content approvals, and analytics tracking.

Events Marketing Coordinator at West Marine

October 1, 2018 - October 1, 2018

Managed and executed 2,200+ promotional events and partnerships nationwide, supporting each local activation with a tailored digital promotion plan and online presence to maximize engagement and visibility. Led integrated marketing campaigns and in-store activations, collaborating cross-functionally to drive regional sales growth and strengthen brand awareness. Oversaw event budgets and tracked KPIs to evaluate ROI, leveraging data insights to refine strategy and improve efficiency.

Integrated Marketing Coordinator at West Marine

August 1, 2017 - August 1, 2017

Partnered with leadership and cross-functional teams to develop and execute integrated marketing campaigns that increased brand visibility and supported company-wide objectives. Managed the company-wide marketing calendar and coordinated deliverables across departments to ensure alignment on campaign timelines, product launches, and seasonal initiatives. Oversaw creation and distribution of marketing kits for 250+ retail locations, ensuring consistent brand representation and effective execution of local marketing events and promotions.

eCommerce Publisher at West Marine

November 1, 2016 - November 1, 2016

Published over 200,000 products using Salesforce and Hybris, ensuring accuracy, SEO optimization. Authored and optimized product descriptions, imagery, and metadata to improve discoverability, engagement, and conversion. Collaborated cross-functionally with merchandising, creative, and marketing teams to launch seasonal product lines.