Chelsea Roller

Spearheaded execution of content, social, and influencer strategies across digital channels. Partnered with teams to produce authentic brand storytelling through digital campaigns and influencer collaborations. Curated and scheduled engaging social media content while ensuring brand consistency and tone. Monitored online engagement, tracked community sentiment, and provided insights to leadership. Managed affiliate and influencer partnerships, helping expand audience reach. Built and scaled an influencer program from the ground up with over 100 creators, integrating affiliate and partnership campaigns. Supported influencer product seeding, content approvals, and analytics tracking.

Directed and executed multi-channel social media strategies, driving 20% annual growth across key platforms for a national retailer. Managed a global online community, overseeing a team of customer service reps to support digital touchpoints. Produced and managed short- and long-form content for social platforms, increasing engagement and user retention. Expanded and optimized influencer program, balancing macro and micro partnerships to drive authentic engagement and ROI analysis. Developed brand-aligned community initiatives, strengthening customer loyalty. Partnered cross-functionally to align content with marketing and product launches. Created content calendars aligned with broader marketing campaigns. Measured and reported social KPIs, providing actionable insights. Negotiated influencer terms and campaign reporting to maximize ROI.

Managed and executed 2,200+ promotional events and partnerships nationwide, supporting each local activation with a tailored digital promotion plan and online presence to maximize engagement and visibility. Led integrated marketing campaigns and in-store activations, collaborating cross-functionally to drive regional sales growth and strengthen brand awareness. Oversaw event budgets and tracked KPIs to evaluate ROI, leveraging data insights to refine strategy and improve efficiency.