If experience has taught me anything, it’s this: the best ideas usually come from the intersection of curiosity and clarity. I’ve spent years translating dense pharma concepts and complex brand stories into quick, clear visuals for platforms where attention is a scarce commodity. The challenge of creating a short-form video inspired by Instagram’s ever-evolving visual language feels like a natural fit for the way I work.
Throughout my career, I’ve toggled between leading large creative teams and rolling up my sleeves to build something from scratch. At Ayana.AI, I built social content frameworks for brands just starting out, finding the right rhythm for TikTok, Instagram, and YouTube, always with an eye on what makes people pause and watch. At Eversana Intouch, I led the creative direction for our first TikTok-branded ad—turning regulated, technical pharma messaging into something that felt fresh and shareable. The through-line has been a focus on making the complex simple, and the simple compelling.
AI has been more than a buzzword in my workflow. Whether designing presentation assets to help a C-suite grasp a new technology or crafting content for a TikTok Shop launch, I’ve leaned on AI tools to sharpen ideas, speed up iteration, and unlock new creative directions. I’m comfortable experimenting with new visual techniques and adapting styles to fit a specific brief, but I also know that strong storytelling is what keeps people watching until the end.
I understand the importance of deadlines, remote collaboration, and clear communication—most of my recent work has happened in distributed teams, often under tight timelines and evolving feedback. I’m comfortable being given broad creative freedom and then narrowing in, draft by draft, as the vision takes shape.
If you’re looking for someone who cares as much about aesthetic detail as about delivering something that resonates on social, I’d welcome the chance to share work that speaks to that. I’m happy to talk through previous projects, process, and how I’d approach your Instagram-inspired video.
Thank you for considering my application.
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