Hi, I’m Pia Carral Pandal, a Paris-based product and marketing professional blending strategy, storytelling, and data to fuel growth in luxury brands. I’m currently pursuing a Master in Management at HEC Paris and have hands-on experience across campaigns, product launches, and retail enablement at Van Cleef & Arpels and LOYAL.E. I’ve also collaborated with ITAM in Mexico and freelanced to deliver data-driven insights and scalable marketing solutions. I’m passionate about turning insights into clear action, designing tools that empower sales teams, and mentoring others. Outside work, I founded a book club, volunteered with the Mexican Red Cross, and enjoy jewelry storytelling—sharing articles on LinkedIn and collaborating with diverse teams to turn ideas into impact.

Pia Carral Pandal

Hi, I’m Pia Carral Pandal, a Paris-based product and marketing professional blending strategy, storytelling, and data to fuel growth in luxury brands. I’m currently pursuing a Master in Management at HEC Paris and have hands-on experience across campaigns, product launches, and retail enablement at Van Cleef & Arpels and LOYAL.E. I’ve also collaborated with ITAM in Mexico and freelanced to deliver data-driven insights and scalable marketing solutions. I’m passionate about turning insights into clear action, designing tools that empower sales teams, and mentoring others. Outside work, I founded a book club, volunteered with the Mexican Red Cross, and enjoy jewelry storytelling—sharing articles on LinkedIn and collaborating with diverse teams to turn ideas into impact.

Available to hire

Hi, I’m Pia Carral Pandal, a Paris-based product and marketing professional blending strategy, storytelling, and data to fuel growth in luxury brands. I’m currently pursuing a Master in Management at HEC Paris and have hands-on experience across campaigns, product launches, and retail enablement at Van Cleef & Arpels and LOYAL.E. I’ve also collaborated with ITAM in Mexico and freelanced to deliver data-driven insights and scalable marketing solutions.

I’m passionate about turning insights into clear action, designing tools that empower sales teams, and mentoring others. Outside work, I founded a book club, volunteered with the Mexican Red Cross, and enjoy jewelry storytelling—sharing articles on LinkedIn and collaborating with diverse teams to turn ideas into impact.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Fluent
Italian
Advanced

Work Experience

Product Manager Assistant – Faune et Flore at VAN CLEEF & ARPELS
June 25, 2025 - June 25, 2025
Coordinated 360° global campaigns including Mother’s Day and Spring launches with cross-functional alignment. Developed and tracked sales performance reports for Flora and Fauna collections to inform strategic decisions. Designed global sales tools and training materials, including Collection Books, to support new product launches and retail team readiness. Conducted internal and external analyses, including product mapping and competitive benchmarking, to guide portfolio strategy.
Project Manager: Sales, Operations and Marketing at LOYAL.E PARIS
December 31, 2024 - December 31, 2024
Created and distributed newsletters and blog articles, achieving a 25% open rate and a 10% click-through rate. Established partnerships with influencers and hotels. Analyzed and optimized website performance. Led marketing strategies, growing brand awareness on social.
Project Manager: Sales, Operations and Marketing at LOYAL.E PARIS
December 24, 2024 - December 24, 2024
Created and distributed newsletters and blog articles, achieving a 25% open rate and a 10% click-through. Established partnerships with influencers and hotels. Analyzed and optimized website performance. Led marketing strategies, growing brand awareness on social.
Freelance as Business Analyst and Marketer at OLIVIA JEWELRY AND ARQUEMISA
August 31, 2023 - August 31, 2023
Forecasted sales projections and financial models using R. Conducted market research surveys reaching 500+ participants (+34% customer satisfaction). Created and produced social media campaigns, enhancing brand visibility (+21% sales).
Marketing internship at INSTITUTO TECNOLÓGICO AUTÓNOMO DE MÉXICO
August 31, 2023 - August 31, 2023
Managed 8 university events, achieving +28% attendees and +19% funding. Analyzed the competitive landscape, creating a positioning map for targeted advertisements. Mentored a team of 4 interns and recruited new members for the marketing team.
Freelance as Business Analyst and Marketer at OLIVIA JEWELRY AND ARQUEMISA
August 23, 2023 - August 23, 2023
Forecasted sales projections and financial models using R. Conducted market research surveys reaching 500+ participants, improving customer satisfaction by +34%. Created and produced social media campaigns, enhancing brand visibility and sales by +21%.
Marketing internship at INSTITUTO TECNOLÓGICO AUTÓNOMO DE MÉXICO
August 23, 2023 - August 23, 2023
Managed 8 university events, achieving +28% attendants and +19% funding. Analyzed the competitive landscape creating a positioning map for targeted advertisements. Mentored a team of 4 interns and recruited new members for the marketing team.

Education

Master in Management at HEC Paris
January 1, 2023 - November 21, 2025
Bachelor in Business Administration at Instituto Tecnológico Autónomo de México (ITAM)
January 1, 2019 - January 1, 2023
Baccalaureate in Science (Mathematics) at Lycée Franco - Mexicain
January 1, 2016 - January 1, 2018
Master in Management at HEC Paris
January 1, 2023 - November 21, 2025
Bachelor in Business Administration at ITAM (Instituto Tecnológico Autónomo de México)
January 1, 2019 - January 1, 2023
Baccalaureate in Science at Lycée Franco-Mexicain
January 1, 2016 - January 1, 2018

Qualifications

Bloomberg Certificate
January 11, 2030 - November 21, 2025
INSIDE LVMH Certificate
January 11, 2030 - November 21, 2025
Bloomberg Certificate
January 11, 2030 - November 21, 2025
INSIDE LVMH Certificate
January 11, 2030 - November 21, 2025

Industry Experience

Retail, Education, Professional Services, Media & Entertainment, Other