Mohammad Siddiqui

Built Cineplex's first-ever enterprise SEO program for Cineplex.com and Location-Based Experiences (Playdium.com and TheRecRoom.com). Defined long-term strategy, KPIs, and cross-functional processes across product, marketing, UX, and engineering. Aligned with executive stakeholders to translate SEO issues into business impact and action plans. Led data-driven strategy using competitive benchmarking, SERP analysis, keyword intent modeling, content gap studies, technical audits, and internal data (GSC + Adobe). Established annual/quarterly KPI frameworks and forecast models tied to traffic and revenue. Integrated SEO into marketing workflows for promos and campaigns, defined metadata, copy hierarchy, internal linking, and QA. Created governance, standardized processes, dashboards (GSC + Adobe + Conductor), and trained cross-functional teams on AI search and internal linking; built sprint-ready SEO requirements for product teams.

Developed and executed a data-driven SEO roadmap, driving double-digit organic traffic growth and increasing revenue through advanced search optimizations. Enhanced crawl efficiency, structured data implementation, and indexation; expanded multilingual and international reach. Implemented AI-powered content optimization and RAG-based content automation. Improved conversion rates and UX through on-page optimization and internal linking. Built Looker Studio dashboards for KPI tracking. Led GTFS/Transit SEO for real-time transit visibility.

Led enterprise SEO and content strategy for Walmart.ca, driving significant GMV growth. Managed 3+ years of direct people management across SEO, content, and cross-functional pods. Integrated AEO and GEO considerations into category templates and content models; led CMS migration with 76% ranking recovery. Optimized site architecture, structured data, and internal linking; shifted from keyword-first SEO to category-level content architectures. Used BrightEdge, SEMrush, Ahrefs, and Google Search Console to drive hundreds of millions of organic visits and hundreds of millions in revenue. Collaborated with UX and merchandising; supported seasonal SEO initiatives; aligned SEO with paid media to improve blended search ROI by 18%.