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I’m Mohammad Siddiqui, a data-driven SEO and digital marketing leader who thrives on turning data into growth. I specialize in scaling organic traffic, optimizing conversion funnels, and driving revenue through high-impact initiatives. I excel at leading cross-functional teams, building actionable SEO roadmaps, and implementing cutting-edge programmatic and technical strategies to boost search visibility and user engagement. With a strong background in e-commerce, SaaS, and marketplaces, I combine AI-driven content optimization, analytics, and CRO to accelerate business performance. I enjoy partnering with product, UX, and engineering to deliver SEO-friendly experiences that move metrics and support ambitious growth goals.…I’m Mohammad Siddiqui, a data-driven SEO and digital marketing leader who thrives on turning data into growth. I specialize in scaling organic traffic, optimizing conversion funnels, and driving revenue through high-impact initiatives. I excel at leading cross-functional teams, building actionable SEO roadmaps, and implementing cutting-edge programmatic and technical strategies to boost search visibility and user engagement. With a strong background in e-commerce, SaaS, and marketplaces, I combine AI-driven content optimization, analytics, and CRO to accelerate business performance. I enjoy partnering with product, UX, and engineering to deliver SEO-friendly experiences that move metrics and support ambitious growth goals.

Mohammad Siddiqui

SEO Expert, Digital Marketer, Marketing Strategist, +5

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I’m Mohammad Siddiqui, a data-driven SEO and digital marketing leader who thrives on turning data into growth. I specialize in scaling organic traffic, optimizing conversion funnels, and driving revenue through high-impact initiatives. I excel at leading cross-functional teams, building actionable SEO roadmaps, and implementing cutting-edge programmatic and technical strategies to boost search visibility and user engagement. With a strong background in e-commerce, SaaS, and marketplaces, I combine AI-driven content optimization, analytics, and CRO to accelerate business performance. I enjoy partnering with product, UX, and engineering to deliver SEO-friendly experiences that move metrics and support ambitious growth goals.…I’m Mohammad Siddiqui, a data-driven SEO and digital marketing leader who thrives on turning data into growth. I specialize in scaling organic traffic, optimizing conversion funnels, and driving revenue through high-impact initiatives. I excel at leading cross-functional teams, building actionable SEO roadmaps, and implementing cutting-edge programmatic and technical strategies to boost search visibility and user engagement. With a strong background in e-commerce, SaaS, and marketplaces, I combine AI-driven content optimization, analytics, and CRO to accelerate business performance. I enjoy partnering with product, UX, and engineering to deliver SEO-friendly experiences that move metrics and support ambitious growth goals.

Available to hire

I’m Mohammad Siddiqui, a data-driven SEO and digital marketing leader who thrives on turning data into growth. I specialize in scaling organic traffic, optimizing conversion funnels, and driving revenue through high-impact initiatives. I excel at leading cross-functional teams, building actionable SEO roadmaps, and implementing cutting-edge programmatic and technical strategies to boost search visibility and user engagement.

With a strong background in e-commerce, SaaS, and marketplaces, I combine AI-driven content optimization, analytics, and CRO to accelerate business performance. I enjoy partnering with product, UX, and engineering to deliver SEO-friendly experiences that move metrics and support ambitious growth goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior SEO Manager (Contract) at Cineplex Entertainment

June 1, 2025 - November 21, 2025

Built Cineplex's first-ever enterprise SEO program for Cineplex.com and Location-Based Experiences (Playdium.com and TheRecRoom.com). Defined long-term strategy, KPIs, and cross-functional processes across product, marketing, UX, and engineering. Aligned with executive stakeholders to translate SEO issues into business impact and action plans. Led data-driven strategy using competitive benchmarking, SERP analysis, keyword intent modeling, content gap studies, technical audits, and internal data (GSC + Adobe). Established annual/quarterly KPI frameworks and forecast models tied to traffic and revenue. Integrated SEO into marketing workflows for promos and campaigns, defined metadata, copy hierarchy, internal linking, and QA. Created governance, standardized processes, dashboards (GSC + Adobe + Conductor), and trained cross-functional teams on AI search and internal linking; built sprint-ready SEO requirements for product teams.

Senior Growth Marketing & SEO Manager at Busbud

July 1, 2024 - November 21, 2025

Led global SEO across 80 countries (21,000 cities) and 2.3 million routes; owned enterprise-level SEO, AEO & GEO strategy; advised executive leadership and aligned multi-channel roadmaps with revenue and product goals. Executed a data-driven SEO roadmap, driving double-digit organic traffic growth and revenue through advanced search optimizations. Partnered with product, engineering, and data science through full sprint cycles, writing PRDs and user stories, and validating SEO requirements during QA. Scaled programmatic SEO frameworks with AI-assisted content generation and advanced internal-linking logic; expanded route coverage and improved crawl efficiency. Built Busbud’s first deterministic internal-linking engine across 100K+ pages, delivering a visibility lift and a modeled revenue impact. Conducted crawl diagnostics with Lumar, improved indexation, performed competitor/intent analyses, and expanded multilingual SEO with hreflang and geo-specific ranking. Collaborated with data

SEO & Content Manager at Walmart Canada

July 1, 2024 - July 1, 2024

Led enterprise SEO and content strategy for Walmart.ca, driving significant GMV growth. Managed 3+ years of direct people management across SEO, content, and cross-functional pods. Integrated AEO and GEO considerations into category templates and content models; led CMS migration with 76% ranking recovery. Optimized site architecture, structured data, and internal linking; shifted from keyword-first SEO to category-level content architectures. Used BrightEdge, SEMrush, Ahrefs, and Google Search Console to drive hundreds of millions of organic visits and hundreds of millions in revenue. Collaborated with UX and merchandising; supported seasonal SEO initiatives; aligned SEO with paid media to improve blended search ROI by 18%.

SEO Consultant (Freelance) at WOW 1 Day Painting

January 31, 2024 - January 31, 2024

Conducted a full-scale technical SEO audit identifying 30+ critical site issues and delivered an actionable roadmap for performance optimization. Implemented schema enhancements, page speed improvements, and XML sitemaps; optimized GBP visibility across 60 franchise locations. Created content briefs and optimized blog strategy to increase topic relevance and internal linking. Improved local search visibility and ranking stability.

Digital Marketing Lead at Rogers Communications

April 1, 2019 - April 1, 2019

Launched multi-million-dollar paid media campaigns achieving rapid e-commerce revenue growth. Led SEO and CRO initiatives for The Shopping Choice, optimizing mobile-first product experiences and delivering significant improvements in mobile CTR (27%) and conversions (8%). Built an SEO-focused blog boosting organic traffic by 23%. Implemented site-wide technical SEO improvements including resolving 120+ critical 404 errors and 200+ 301 redirects. Coordinated cross-platform analytics and earned the 2018 Rogers Marketing Campaign of the Year Award for the TSC ‘Gift of Joy’ campaign.

SEO & Digital Growth Strategy at Impact North

October 31, 2017 - October 31, 2017

Managed SEO and SEM for 10+ clients in a fast-paced agency model. Built mobile-first WordPress sites, developed performance dashboards in Dynamics 365, and created content strategies and social media engagement to drive lead generation. Executed data-driven optimization and cross-functional collaboration to support client growth.

SEO Consultant (Freelance) at WOW 1 Day Painting

January 1, 2024 - January 1, 2024

Conducted comprehensive technical SEO audit, identifying 30+ critical site issues and delivering an actionable roadmap. Implemented schema enhancements, page speed improvements, and XML sitemap optimization. Enhanced local GBP optimization across 60 franchise locations and built a robust content strategy supporting local search and topic authority.

Digital Marketing Specialist at Impact North

October 1, 2017 - October 1, 2017

Managed SEO and SEM delivery for 10+ clients, including WordPress site optimizations, mobile-first design, and real-time dashboards. Delivered data-driven growth strategies, client reporting, and cross-functional collaboration with UX and development teams to improve organic visibility and lead generation.

Senior SEO Manager at Busbud

July 1, 2024 - November 21, 2025

Developed and executed a data-driven SEO roadmap, driving double-digit organic traffic growth and increasing revenue through advanced search optimizations. Enhanced crawl efficiency, structured data implementation, and indexation; expanded multilingual and international reach. Implemented AI-powered content optimization and RAG-based content automation. Improved conversion rates and UX through on-page optimization and internal linking. Built Looker Studio dashboards for KPI tracking. Led GTFS/Transit SEO for real-time transit visibility.

SEO Consultant at WOW 1 Day Painting

January 1, 2024 - January 1, 2024

Conducted a full-scale technical SEO audit identifying 30+ critical issues and delivering an actionable optimization roadmap. Implemented schema, page speed, and XML sitemaps to stabilize rankings. Enhanced content with metadata and internal linking to boost topic relevance. Improved GBP visibility across 60 franchise locations with location-based optimization.