Maria Tsibranska

Marketing and Content Strategist at LBRB

Led end-to-end marketing and content creation for multiple clients, overseeing market research, scripting and production of Meta Ads and promo videos across Facebook, Instagram and YouTube. Directed social media content for a sustainable fashion launch, securing a feature in GOJI Magazine and a boutique partnership in Barcelona. Managed video content creation for brands in wellness, e-commerce, fashion, and real estate from trend research to filming and editing.

Client Growth Manager EMEA at Smadex

Managed 6 mobile advertiser accounts; led strategy calls and campaign reviews using Salesforce to track account status and billing. Drove a 300% increase in daily spend for a key account within one month through proactive communication and scaling. Monitored KPI trends (ROAS, CPM, CPI, CPA) and collaborated with the operations team to refine strategies and maximize growth.

Account Manager at Pushground

Managed 30+ international partner accounts; analyzed advertiser performance with Tableau and Metabase SQL to identify trends, inform client strategies and ensure retention. Moderated advertising campaigns daily, providing optimization recommendations. Reactivated 35 out of 250 inactive customers, generating €70K in revenue through a customer-centric approach.

Social Media Marketing Intern at AdDigital

Created and scheduled branded content using Canva, Loomly, and Mailchimp for clients across FMCG, cosmetics, construction, and B2B services. Supported digital campaigns with blog posts, copywriting, email marketing and influencer outreach, gaining full-cycle content experience.