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I’m a multidisciplinary creative designer and owner of KUMAA, LLC and KUMAA Branding—bold, minimalist, creative design studio that focuses on developing brand guidelines, assets, visual identity systems, and style guide books. With a strong background in project management and visual design, I build visual systems by designing your brand typography, color scheme, guidelines, and layouts into profitable assets that are functional and engaging.…I’m a multidisciplinary creative designer and owner of KUMAA, LLC and KUMAA Branding—bold, minimalist, creative design studio that focuses on developing brand guidelines, assets, visual identity systems, and style guide books. With a strong background in project management and visual design, I build visual systems by designing your brand typography, color scheme, guidelines, and layouts into profitable assets that are functional and engaging.

Maven Rucker

Creative Director, Brand Designer, Logo Designer, +2

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I’m a multidisciplinary creative designer and owner of KUMAA, LLC and KUMAA Branding—bold, minimalist, creative design studio that focuses on developing brand guidelines, assets, visual identity systems, and style guide books. With a strong background in project management and visual design, I build visual systems by designing your brand typography, color scheme, guidelines, and layouts into profitable assets that are functional and engaging.…I’m a multidisciplinary creative designer and owner of KUMAA, LLC and KUMAA Branding—bold, minimalist, creative design studio that focuses on developing brand guidelines, assets, visual identity systems, and style guide books. With a strong background in project management and visual design, I build visual systems by designing your brand typography, color scheme, guidelines, and layouts into profitable assets that are functional and engaging.

Available to hire

I’m a multidisciplinary creative designer and owner of KUMAA, LLC and KUMAA Branding—bold, minimalist, creative design studio that focuses on developing brand guidelines, assets, visual identity systems, and style guide books.

With a strong background in project management and visual design, I build visual systems by designing your brand typography, color scheme, guidelines, and layouts into profitable assets that are functional and engaging.

Skills

Brand Identity

Canva

Microsoft Office

Experience Level

Brand Identity

Expert

Canva

Expert

Microsoft Office

Expert

Language

English

Fluent

Work Experience

Creative Director & Visual Designer at KUMAA Branding | KUMAA, LLC.

January 1, 2023 - November 22, 2025

Built and launched a full-service branding platform offering logos, brand guides, and minimalist visual systems. Developed the KUMAA Discovery Questionnaire used to identify branding requirements. Created and deployed brand kits for entrepreneurs and small businesses with budgets from $500–$10,000. Designed all visuals, templates, and brand voice assets for the studio. Increased brand visibility via Instagram, TikTok, and features in CanvasRebel, Bold Journey, VoyagerMemphis, and Tennessee Highlighter.

Freelance + In-House (Uncredited) at Various Clients

January 1, 2017 - November 22, 2025

Designed branded internal training documents and pitch decks for software teams. Created wireframes and UX feedback reports for enterprise clients (Share One, Truxio). Completed infrastructure and rebranding projects for OYO Hotels resulting in 100% brand compliance across 9 locations. Led operational and aesthetic transformation for short-term property rentals.

Visual Creator & Digital Audio Producer at Ponce Beyond

January 1, 2008 - November 22, 2025

Designed all cover art and branding for musical releases. Managed layout and typography for digital platforms and promotional campaigns. Blended sound and visual storytelling into concept projects under the stage name Ponce Beyond. Embraced bold, counterculture, futurism, minimalism, and visual experimentation to create cohesive digital art.

Implementation Project Lead at Deda Sphere - Share One, Inc.

January 1, 2025 - January 1, 2025

Led front-end product deployments with focus on user-facing design workflows. Consistently achieved 90%+ delivery rates across multiple projects over 3 years. Led and coordinated cross-functional teams of 2-30 members to successfully deliver 83 projects, including 2 mergers, 3 deconversions, and 2 system conversions. Configured and optimized SFTP automation, core system functions, API integrations, and third-party proprietary settings, streamlining client operations.

Area General Manager at OYO Hotels

December 31, 2019 - December 31, 2019

Directed multi-property brand transformations using corporate visual assets. Led photo staging, signage rollout, and branding consistency audits across 12 hotels. Implemented onboarding programs that included visual aids and digital templates.