Özlem Kalaycı

Managed technical, on-page, off-page, and local SEO initiatives; delivered regular SEO reports; boosted organic rankings and traffic for client sites; created content strategy and optimized pages within WordPress platform; conducted interactive lectures, workshops, and hands-on projects to improve students’ SEO skills.

Led SEO strategies for client projects, conducted keyword research, on-page and off-page optimization, technical SEO improvements, and site speed/mobile usability enhancements; monitored performance and generated actionable insights.

Directed creation of content and optimization of pages on WordPress; produced client reports; collaborated with marketing, IT, and CRO teams; mentored junior colleagues and managed task delegation.