Available to hire
I am a strategic Social Media Manager with 6+ years of experience driving digital programs for health & beauty, fashion, and tech brands across the MENA region. I lead multi-brand campaigns, create compelling content, and run influencer collaborations that grow awareness, engagement, and revenue.
I excel in Adobe Creative Suite, WordPress, Shopify, and 360° marketing planning, and I’m passionate about turning creative ideas into measurable results. I’m seeking opportunities in the UAE or KSA to apply leadership and regional know-how to help innovative brands scale.
Experience Level
Expert
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Language
Arabic
Fluent
English
Advanced
German
Advanced
Work Experience
Creative Creator at OMS Advertising Agency
January 1, 2024 - November 22, 2025Developed original visual and written content for local and international clients, including concepts, scripts, and advertising jingles for TV commercials. Collaborated with the creative team to produce tailored content that enhanced brand messaging and met client objectives.
Social Media Manager at Infinity Clinic Pharma
November 1, 2023 - November 22, 2025Lead and manage a team of 12 marketing professionals, overseeing the digital presence for a portfolio of 7 leading cosmetics brands. Develop and execute annual marketing strategies and monthly content plans, driving improved brand engagement across social channels. Manage advertising budgets and paid media campaigns, leveraging influencer collaborations and paid ads to boost reach and sales. Direct all aspects of creative production, including photo/video shoots, TV commercial production, and brand events with full social media coverage.
Technical Writer at Tera Data (Digital Egypt 2030 Project)
January 1, 2023 - November 22, 2025Contributed to a high-level government project by designing key presentation points for senior officials and ministers. Effectively communicated the project's vision and strategy for digitizing Egyptian government systems.
Creative Associate at CNN Marketing Agency
January 1, 2023 - November 22, 2025Acted as a key liaison between internal teams and clients to define strategic objectives and ensure alignment. Developed actionable execution plans for targeted campaigns, coordinating cross-team efforts to ensure successful delivery and outcomes.
Social Media Team Leader at HEX Agency
December 31, 2022 - December 31, 2022Progressed from Digital Marketing Specialist to Social Media Team Leader, managing marketing strategy for clients in Egypt, Saudi Arabia, and the UAE. Oversaw full-cycle marketing execution, including creating comprehensive marketing plans, managing content creation, and setting advertising budgets to drive sales. Led event planning, branding projects, and photoshoots, ensuring high-quality delivery across all client touchpoints.
Digital Marketing Specialist at Dr. Ramadan Hussien
December 31, 2022 - December 31, 2022Managed the personal brand and digital presence of a distinguished Egyptian Egyptologist, creating and overseeing his official social media pages. Promoted major archaeological achievements, including collaborating with National Geographic on documentary publications, leading to increased public engagement.
Content Creator & Social Media Specialist at E-Plan Go Agency
December 31, 2020 - December 31, 2020Developed creative written and visual content for a diverse portfolio of clients' social media platforms. Collaborated with the account management team to ensure all content aligned with broader marketing objectives and brand voice.
Social Media Specialist at SCARFE' Fashion
December 31, 2018 - December 31, 2018Managed all digital marketing for an emerging handmade scarf brand, from platform selection to strategic planning and content development. Executed targeted social media ad campaigns that boosted brand awareness and directly drove online sales.
Education
MBA in Marketing at Cairo University
January 11, 2030 - November 22, 2025Bachelor of Arts in Languages and Translation (German) at Madina Academy
January 11, 2030 - January 1, 2016Qualifications
Digital Marketing Diploma - Cairo University
January 11, 2030 - November 22, 2025Digital Marketing Certificate - Google
January 11, 2030 - November 22, 2025Social Media Management Certificate - Yanfaa
January 11, 2030 - November 22, 2025Social Media Strategy Certificate - Yanfaa
January 11, 2030 - November 22, 2025Social Media Ads Certificate - Coursera
January 11, 2030 - November 22, 2025AI Training - Meska
January 11, 2030 - November 22, 2025Industry Experience
Media & Entertainment, Retail, Healthcare, Consumer Goods, Professional Services
Experience Level
Expert
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