I’m a hands-on community and content strategist who thrives on building authentic connections between brands and people. I love turning insights from social listening and market research into engaging campaigns, partnerships, and content that drives growth. I’m passionate about collaborative work across design, content, and PR to strengthen trust, brand authenticity, and audience relevance. Over the years I’ve built ambassador programs, managed influencer collaborations, and led multi-channel campaigns from concept through reporting, always with a focus on measurable impact and continuous learning.…

Natália Portilho Borges

I’m a hands-on community and content strategist who thrives on building authentic connections between brands and people. I love turning insights from social listening and market research into engaging campaigns, partnerships, and content that drives growth. I’m passionate about collaborative work across design, content, and PR to strengthen trust, brand authenticity, and audience relevance. Over the years I’ve built ambassador programs, managed influencer collaborations, and led multi-channel campaigns from concept through reporting, always with a focus on measurable impact and continuous learning.…

Available to hire

I’m a hands-on community and content strategist who thrives on building authentic connections between brands and people. I love turning insights from social listening and market research into engaging campaigns, partnerships, and content that drives growth. I’m passionate about collaborative work across design, content, and PR to strengthen trust, brand authenticity, and audience relevance.

Over the years I’ve built ambassador programs, managed influencer collaborations, and led multi-channel campaigns from concept through reporting, always with a focus on measurable impact and continuous learning.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Community Manager at Global Citizen Solutions
July 1, 2025 - November 22, 2025
Developed and executed community and marketing strategies to grow audience engagement and brand visibility across Reddit, Quora, Facebook Groups, Medium, Telegram, and LinkedIn. Built and managed strategic partnerships with influencers, affiliates, and brands to expand reach and drive qualified leads. Planned, created, and distributed engaging content aligned with business objectives; led digital campaigns from concept to reporting; conducted social listening and market research to identify trends and opportunities. Collaborated cross-functionally with design, content, and PR teams to ensure consistent messaging; coordinated influencer collaborations and campaigns to strengthen community trust and brand authenticity. Oversaw editorial calendars, community initiatives, and digital partnerships for steady growth and audience relevance.
Social Media Content Creator at Sarah Lemos (sarahlemosfacialistawww.sarahlemosfacialist.com)
December 31, 2022 - December 31, 2022
Created and published engaging social media content; produced blog posts and visuals; designed and launched a personal site to develop foundational skills in content creation, SEO, and website management. Gained hands-on experience in audience engagement, digital storytelling, and analytics.
Volunteer Blogger at Elasolar (personal blog)
December 31, 2020 - December 31, 2020
Conceptualized, created, and managed a personal blog; built foundational skills in content creation, SEO, and website management. Produced engaging posts and visuals to attract and retain readers, gaining experience in audience engagement and analytics.
Brand Ambassador at Uniplaces
December 31, 2018 - December 31, 2018
Built and scaled ambassador, affiliate, and influencer programs, increasing revenue from ambassadors by 70% YoY. Recruited and onboarded high-performing partners, ensuring alignment with brand goals and audience relevance. Developed and executed partnership strategies to drive traffic, boost conversions, and enhance brand visibility. Managed influencer campaigns from outreach to post-campaign analysis; coordinated timelines and negoti ations; facilitated technical onboarding between partners and internal teams. Managed a vibrant ambassador community with tailored marketing assets and exclusive perks.

Education

Executive Master’s Degree in Applied Management with a major in Digital Innovation at Catholic University of Lisbon, School of Business & Economics
January 11, 2030 - March 1, 2023
Bachelor’s Degree in Advertising & Marketing at Advertising & Marketing Institute of Visual Arts
January 11, 2030 - July 1, 2019

Qualifications

Executive Master’s Degree in Applied Management with Digital Innovation
January 11, 2030 - March 1, 2023
Bachelor’s Degree in Advertising & Marketing
January 11, 2030 - July 1, 2019

Industry Experience

Media & Entertainment, Professional Services, Software & Internet