Hi, I’m Mudassir Fareed, a Meta Certified Digital Marketing Associate and Social Media Strategist. I specialize in Meta Ads, content creation, and audience-focused campaign management to boost brand engagement. I’m a detail-oriented professional with a strong foundation in business strategy, marketing analytics, and consumer behavior. I’m open to remote roles and entry-level opportunities in social media marketing and digital advertising. As a details-driven marketing professional, I combine data-driven insights with creative content to deliver measurable results for clients. I enjoy turning analytics into actionable strategies and collaborating with teams to elevate online presence across platforms.

Mudassir Fareed

Hi, I’m Mudassir Fareed, a Meta Certified Digital Marketing Associate and Social Media Strategist. I specialize in Meta Ads, content creation, and audience-focused campaign management to boost brand engagement. I’m a detail-oriented professional with a strong foundation in business strategy, marketing analytics, and consumer behavior. I’m open to remote roles and entry-level opportunities in social media marketing and digital advertising. As a details-driven marketing professional, I combine data-driven insights with creative content to deliver measurable results for clients. I enjoy turning analytics into actionable strategies and collaborating with teams to elevate online presence across platforms.

Available to hire

Hi, I’m Mudassir Fareed, a Meta Certified Digital Marketing Associate and Social Media Strategist. I specialize in Meta Ads, content creation, and audience-focused campaign management to boost brand engagement. I’m a detail-oriented professional with a strong foundation in business strategy, marketing analytics, and consumer behavior. I’m open to remote roles and entry-level opportunities in social media marketing and digital advertising.

As a details-driven marketing professional, I combine data-driven insights with creative content to deliver measurable results for clients. I enjoy turning analytics into actionable strategies and collaborating with teams to elevate online presence across platforms.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Urdu
Fluent

Work Experience

Social Media Manager at Plastic Packaging Industry
January 1, 2024 - November 23, 2025
Increased engagement by 200% through optimized posting and strategic content. Developed monthly content calendars and created high-quality visuals. Managed customer queries and improved brand trust. Analyzed weekly insights to refine strategy.
Social Media Manager at Mumkinkar Welfare Organization
January 1, 2024 - January 1, 2024
Managed social media presence for 2 years. Created engaging content highlighting welfare projects. Scheduled posts and ensured consistent visibility. Increased reach and engagement through storytelling and analytics.
Social Media Manager at Plastic Packaging Industry
January 1, 2024 - November 28, 2025
Increased engagement by 200% through optimized posting and strategic content. Developed monthly content calendars and created high-quality visuals. Managed customer queries and improved brand trust. Analyzed weekly insights to refine strategy.
Social Media Manager at Self-employed / Freelance
January 1, 2024 - Present
Developed and executed result-driven social media strategies for multiple clients, increasing average page engagement by 35% within the first 90 days of campaign launch. Designed and managed Meta Ads campaigns including audience targeting, A/B testing, and budget optimization, achieving measurable improvements in lead generation and cost-per-click performance. Created and maintained optimized content calendars across Facebook and Instagram, ensuring consistent brand messaging and driving a 40% increase in organic reach for client accounts.
Digital Marketing Specialist at Remote Freelance Projects
January 1, 2023 - January 1, 2024
Conducted comprehensive market research and competitor analysis to inform content strategies, contributing to improved audience targeting accuracy across client campaigns. Executed email marketing and lead generation campaigns aligned with client business goals, supporting pipeline growth and improving conversion tracking through analytics reporting. Produced SEO-informed copywriting and promotional content for social media platforms, boosting client brand visibility and supporting a consistent online presence across multiple channels.

Education

Bachelor of Business Administration (BBA) – Marketing at Bahauddin Zakariya University, Institute of Management Sciences (IMS), Multan
September 1, 2021 - May 1, 2025

Qualifications

Bachelor of Business Administration (BBA), Marketing
January 11, 2030 - January 1, 2025
Digital Marketing Associate
January 11, 2030 - November 23, 2025
Social Media Marketing
January 11, 2030 - November 23, 2025
Meta Ads Campaigns
January 11, 2030 - November 23, 2025
Meta Ads Measurement
January 11, 2030 - November 23, 2025
Meta Business Suite Tools
January 11, 2030 - November 23, 2025
Creative Strategy & Content Planning
January 11, 2030 - November 23, 2025
Bachelor of Business Administration (BBA), Marketing
January 11, 2030 - January 1, 2025
Digital Marketing Associate
January 11, 2030 - November 28, 2025
Social Media Marketing
January 11, 2030 - November 28, 2025
Meta Ads Campaigns
January 11, 2030 - November 28, 2025
Meta Ads Measurement
January 11, 2030 - November 28, 2025
Meta Business Suite Tools
January 11, 2030 - November 28, 2025
Creative Strategy & Content Planning
January 11, 2030 - November 28, 2025
Meta Certified Digital Marketing Associate
November 1, 2025 - November 1, 2027
Meta Social Media Marketing Professional Certificate
February 1, 2026 - March 26, 2026
Social Media Management – Meta
April 1, 2025 - March 26, 2026
Fundamentals of Digital Marketing – Google
April 1, 2025 - March 26, 2026
AI-Powered Content Creation for Social Media – UC Davis / Coursera
February 1, 2026 - March 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Retail