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I’m a Growth, CRO & Experimentation leader with 8+ years of experience scaling experimentation and growth programs across Fortune 500 enterprises and high-growth startups. I combine behavioral economics, digital experimentation, and statistical rigor to drive measurable business impact.\n\nI’ve delivered $30M+ in verified revenue impact and $14M+ in cost savings by building enterprise experimentation systems that drive continuous learning, faster decision-making, and product-led growth. My expertise includes Bayesian testing, personalization, and funnel optimization at scale, along with cross-functional collaboration with Product, Design, and Engineering teams.…I’m a Growth, CRO & Experimentation leader with 8+ years of experience scaling experimentation and growth programs across Fortune 500 enterprises and high-growth startups. I combine behavioral economics, digital experimentation, and statistical rigor to drive measurable business impact.\n\nI’ve delivered $30M+ in verified revenue impact and $14M+ in cost savings by building enterprise experimentation systems that drive continuous learning, faster decision-making, and product-led growth. My expertise includes Bayesian testing, personalization, and funnel optimization at scale, along with cross-functional collaboration with Product, Design, and Engineering teams.

Atticus Li

Growth Marketer, Marketing Analyst, Digital Marketer, +2

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I’m a Growth, CRO & Experimentation leader with 8+ years of experience scaling experimentation and growth programs across Fortune 500 enterprises and high-growth startups. I combine behavioral economics, digital experimentation, and statistical rigor to drive measurable business impact.\n\nI’ve delivered $30M+ in verified revenue impact and $14M+ in cost savings by building enterprise experimentation systems that drive continuous learning, faster decision-making, and product-led growth. My expertise includes Bayesian testing, personalization, and funnel optimization at scale, along with cross-functional collaboration with Product, Design, and Engineering teams.…I’m a Growth, CRO & Experimentation leader with 8+ years of experience scaling experimentation and growth programs across Fortune 500 enterprises and high-growth startups. I combine behavioral economics, digital experimentation, and statistical rigor to drive measurable business impact.\n\nI’ve delivered $30M+ in verified revenue impact and $14M+ in cost savings by building enterprise experimentation systems that drive continuous learning, faster decision-making, and product-led growth. My expertise includes Bayesian testing, personalization, and funnel optimization at scale, along with cross-functional collaboration with Product, Design, and Engineering teams.

Available to hire

I’m a Growth, CRO & Experimentation leader with 8+ years of experience scaling experimentation and growth programs across Fortune 500 enterprises and high-growth startups. I combine behavioral economics, digital experimentation, and statistical rigor to drive measurable business impact.\n\nI’ve delivered $30M+ in verified revenue impact and $14M+ in cost savings by building enterprise experimentation systems that drive continuous learning, faster decision-making, and product-led growth. My expertise includes Bayesian testing, personalization, and funnel optimization at scale, along with cross-functional collaboration with Product, Design, and Engineering teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Conversion Rate Optimization & UX Manager at NRG

May 1, 2023 - November 26, 2025

Building enterprise-wide experimentation program across 5 energy brands serving 7M+ customers in 24 states. Standardized testing frameworks and analytics pipelines; scaled testing velocity 4× with 150+ experiments and 24 wins (16% success rate), delivering $23M combined impact ($16M revenue, $7M cost savings). Transitioned ROI tracking to a new attribution framework; optimized full-funnel acquisition and retention using Bayesian/sequential testing; implemented AI-driven personalization via Tealium CDP and Optimizely; secured 90% executive buy-in; applied behavioral economics to retention and cross-sell initiatives; reduced analysis time with AI tools and governance.

Senior Marketing Analytics and Conversion Rate Optimization at Silicon Valley Bank

May 1, 2023 - May 1, 2023

Led analytics, experimentation and measurement strategy for Startup Banking division serving 40K+ startups; designed 130+ experiments with 32% average conversion lift and 20% ROI improvement; optimized onboarding funnels, reducing CPA by 20% and increasing lead volume 10%; integrated BlueConic CDP and ML-based personalization delivering 22% engagement lift; trained 15+ professionals; built SQL/Tableau/Optimizely automation, reducing manual analytics time 85%.

Marketing Analyst - Operations & Client Strategy at AdMixt

May 1, 2021 - May 1, 2021

Managed agency operations, client relationships, and lead generation; increased campaign ROI by 20% for premium D2C brands through CRO testing across ad creative, paid media, and landing pages; conducted audience segmentation for 15+ brands; analyzed 13 competitors to refine positioning; trained 10+ specialists on CRO; improved overall campaign performance by 15% through data-driven culture across teams.

Digital Marketing Analyst - Business Development at The Digital Economist (Startup Incubator)

July 1, 2020 - July 1, 2020

Developed digital marketing and business development strategies for early-stage startups; drove 20% quarterly growth; conducted market/competitor analysis across 18 incubators; built KPI dashboards; collaborated with founders on brand, UX and funnel tests to accelerate product-market fit and investor readiness.

Business Analyst – Purchasing and Contract Administration at University of North Carolina Wilmington

May 1, 2019 - May 1, 2019

Reduced procurement costs by 35% by analyzing spend data and renegotiating supplier terms; evaluated cost variance across top spend categories; ensured policy compliance and budget efficiency.

Director of Marketing And Business Development (Startup) at Comfort Neck LLC

May 1, 2019 - May 1, 2019

Led marketing operations and business development; increased sales 25% and marketing productivity 30% by leading a 35-person remote team; implemented CRO and UX improvements boosting lead acquisition 20% and achieving 2.5× ROAS; optimized SEO to achieve first-page rankings.